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If you are an entrepreneur, you might be thinking that social media is not really necessary for your business. However, I continue to be amazed at how much social media has impacted my real estate business. My company sold over 200 turnkey rentals using Instagram, and we’ve raised millions of dollars in investment using Instagram and Facebook. I also have a web presence and quite a few connections in my LinkedIn network, but when we compare levels of engagement, nothing can compete with Instagram and Facebook.

To leverage the strength of social media for your business, it is not enough to simply have a social presence. You need to engage regularly with the community and share your experience. For example, people follow my company on Instagram and Facebook to see before-and-after photos of real estate projects and touring properties at various stages of development. People want to see how you are running your business and how you help customers.

If you’re a social media user, you’ve probably wondered how you can get a post of yours to go viral. Oftentimes, it might seem like there’s no rhyme or reason to what makes content go viral. In such a saturated digital market, creating viral content is more challenging than ever. Despite these challenges, with a bit of strategic planning, consistency, and engagement, you can create viral content more than once. Plenty of people and companies are creating viral content on the regular by following specific tactics and strategies. One of them is Brian Breach, a Ted Talk speaker and social media magnet, and I asked for his advice to help me and other entrepreneurs who want to go big on social media.

1. Leave Easter eggs in your videos.

If you’re not sure what a digital Easter egg is, we’ve got you covered. The term was actually coined by a programmer who hid his signature inside a secret room within the Atari 2600 video game Adventure (Wayback Machine). Decades later, Easter eggs have become a recurring theme not just in gaming, but also in social media.

As its name suggests, an Easter egg is something that you leave hidden inside of a video or post that will get a reaction and spark comments by the users who pick up on them. Add something funny, odd, or misplaced to create a discussion in the comments. Digital easter eggs are tips, tricks, or anything useful or interesting that you hide inside of a social media post. This is a strategy that not everyone is familiar with but is practically guaranteed to get you more views and likes, no matter what social media app you’re using.

2. Connect with large accounts.

One of the coolest things about social media is that the majority of the population has an account on at least one platform. That includes celebrities, athletes, investors, etc., which means that these people are much more accessible than they were before social media existed. Some of them may even be your clients, suppliers or distributors. It’s a good idea to connect with larger, successful pages that will repost or share your video, drastically increasing your chances of going viral. There’s no specific way to make this happen, but the most important thing to do is follow these larger accounts.

For instance, as a real estate expert, I reach and follow Tested influencers with large followings who discuss real estate or are real estate investors themselves, such as Grant Cardone, Austin Zaback and author Michael Zuber. Search for influencers in your niche, follow them, and become familiar with their content.

After you follow them, it’s important to engage. Comment on their pictures and videos, share their posts on your stories, and send them a message saying you love their content. It may not happen overnight, but if you’re consistent, this is a way to build these relationships. However, there’s a fine line between engaging and harassing. Be sure not to bombard these pages with hundreds of messages or comments. Embrace the fact that it will take time, but if you are genuine and continue to interact with these pages, there’s a good chance you’ll be noticed. 

3. Use questions in your captions.

When you’re crafting captions for your posts, one of the best ways to interact with your audience and get people to notice your post is to write something that prompts people to leave comments. One of the best ways to do this is by asking your followers a question. Asking a question as opposed to making a statement will deliver your post more activity and engagement. Every time you post, think of it as a conversation with your audience. I know it feels strange to record yourself and share the recording, but imagine you are speaking to your audience, and little by little they will let you know they have been listening all along.

4. Share your video on all platforms. 

One of the most important things to do when you are posting content is to post the same content – or similar versions of it – on all of your social media platforms. This will deliver your content a lot more momentum and get more eyes on it.

If you’re trying to get as many views as possible on one specific platform, that’s OK. Just be sure to post it on that platform and then use that specific link to post on your other networks so you can direct all traffic to one place. The more you share your content, the higher its chances of going viral. Because different social media platforms cater to different audiences, you’re likely to notice engagement from a wider array of people than you would’ve gotten if you’d simply posted on one platform.

Most of my content starts as an article. After publishing that article, I often create a video and post the audio on various podcast platforms. I also break the video down into clips, which I continue to post over many weeks after the video has been published. I squeeze as much juice as I can from that content. Breach even suggests taking it one step further by sending your videos to news outlets and major Facebook outlets. If one of your videos is accepted, you’ll get thousands of views you wouldn’t have gotten otherwise. 

There’s no specific formula to going viral. However, if you use the tactics mentioned above, you’re sure to notice an increase in engagement and followers. Then, if you stay consistent and post valuable content, you just might go viral.

Thu, 30 Jun 2022 11:59:00 -0500 en text/html https://www.business.com/articles/tricks-to-go-viral-on-social-media/
Killexams : Improving digital customer experience during the cost-of-living crisis

With prices in the UK currently rocketing at their fastest rate for more than 40 years, the cost-of-living crisis will also have an impact on ecommerce. During this uncertain period, companies should focus on their brand, the technology they have integrated into their online journeys and getting the customer experience right.

Andy Mulcahy, strategy and insight director at IMRG, the trade body considered the voice of online retail in the UK, is in no doubt about the state of the market. “Lots of retailers provide us with their sales figures so we can benchmark performance, and right now, it’s in sharp decline,” he says. “It’s been extremely turbulent recently, but the difference in impact between the pandemic and the cost-of-living crisis is stark.”

The coronavirus crisis was, he says, “the most disruptive thing anyone has ever seen.” But from an online retail perspective, it was a huge accelerator. Lockdowns forced many businesses to enter the world of ecommerce for the first time. Those brave enough to embrace it reaped bountiful rewards. Now, however, with all the low-hanging fruit gobbled and consumers’ purse strings pulled tautly, it’s a different story.

“Today, the growth is low,” says Mulcahy. “It’s negative, year-on-year, and the market is shrinking.” Other metrics analysed by IMRG provoke alarm. “People are spending longer making purchasing decisions online, and looking at Q1 2022 – which is February, March and April, so includes the early fallout from the Ukraine invasion – compared to Q1 last year, the checkout completion has dropped by 22%,” he adds.

Paul Hornby, digital customer experience director at the Very Group, remains bullish about his employer and the industry’s longer-term prospects. “Yes, retail has clearly been impacted,” he says. “But we are confident about the outlook for online retail in the UK.”

Supporting customers in straitened times

As a digital retailer with over 2,000 brands that boasts almost five million active customers and a financial services provider offering its unique version of buy now, pay later (BNPL), the Very Group is well positioned to thrive in the ecommerce space. “As a multi-category retailer, our model is naturally resilient,” says Hornby. “Online is the place to be, and our flexible payment options are really popular with our customers.”

Very Pay, which most customers use, according to Hornby, allows buyers to pay for goods in three interest-free instalments over three months. There is also a BNPL option, enabling consumers to spread the cost over a year. In the current climate, the Very Group is adding value by providing visitors to the company website tips and tricks to better cope with the cost-of-living crisis.

“We’re helping customers by introducing content about money management,” Hornby says. “We aim to be customer champions and natural problem solvers, and so we will always think about different ways throughout the journey that we can help our customers.”

Matthew Parker, country manager of the UK and Ireland at Vonage, a company that builds omnichannel conversations and transforms customer experiences, stresses the urgency for ecommerce organisations to invest in technology solutions; and even more so in these straitened times, to stand out in an increasingly packed market. 

“I’m seeing post-pandemic cost-saving initiatives, but in some areas, companies are doubling down,” he says. “For example, there has been an increase in technology around artificial intelligence and other tools that can bring a level of smart automation to the buyer experience, without losing the human involvement.”

Doubling down on smart automation

Hornby reveals that the Very Group was an early adopter of conversational AI. The organisation initially invested in a chatbot in 2016 to ease the workload on employees answering simple queries. “We very quickly partnered with IBM Watson to utilise its AI to help us understand customer sentiment, but also to generate the right answers,” he says.

The chatbot facility proved invaluable for the Very Group’s customers and its contact centre staff last Christmas as it was used almost 140,000 times, reducing telephone calls by 17% compared to the previous peak. Hornby states the maturity of smart automation makes it a compelling business case for those looking to boost digital customer experience.

The market’s only going to become more competitive, so speed to market is critical. That speed comes partly from the process and partly from technology. But, most critically, everything you do must truly serve your customers’ needs

“If a customer comes to the website or our smartphone app and asks a question that is more complex than the chatbot can handle, it will elegantly hand that over to one of our customer care colleagues so there is the appropriate level of human intervention,” he says. “We will definitely continue to invest in this technology.”

Mulcahy argues that ecommerce businesses don’t have to spend big on improving digital customer experience; sometimes, a little goes a long way. “If you took two websites and they both have exactly the same products at the same prices, one can generate more sales just by optimising certain bits,” he says. “You might offer free delivery, for instance, or it’s easier to navigate. There are many things you could do, and now with traffic expensive to pay for and conversion rates down, this stuff is essential to get right.”

Hornby agrees: “Having friction throughout the user journey is a surefire way to send the customer into the arms of a competitor, so we have to obsess about the problems on our site and solve them.”

Top tips to Improve digital customer experience

Parker from Vonage believes the way to Improve digital customer experience is by ultimately being a trusted retailer. “Trust boils down to four things: integrity, intent, capabilities and track record,” he says. “Brands that best demonstrate those four things, focus on customer needs, and don’t bombard people, will do the best.”

And for ecommerce players unsure about their future, or where to invest, Mulcahy offers soothing words. “Don’t panic. It is a very different time, but it’s rough for most businesses. Those who focus on building their brand and make the online journey simple will do well.”

Hornby stresses the importance of keeping the customer at the heart of any digital design. Forget futuristic and hyped concepts, such as shopping in the metaverse or non-fungible tokens; what consumers want today, especially during this cost-of-living crisis, is a retailer they can rely upon that serves them well.

“You have to embed the customer in all of your thinking, which is easy to say but difficult to do,” he says. “The market’s only going to become more competitive, so speed to market is critical. That speed comes partly from the process and partly from technology. But, most critically, everything you do must truly serve your customers’ needs.”

Retailers have had to face years of disruptive events. But, armed with the technology and the online know-how, they can now ensure they get the digital customer experience right for all their audiences.


Mon, 01 Aug 2022 22:25:00 -0500 en-GB text/html https://www.raconteur.net/customer-experience/improving-digital-customer-experience-during-the-cost-of-living-crisis/
Killexams : How to use anger to your advantage at work

“Anger is a normal emotion, and if you don’t deal with it, it sits and compresses and then blows up and explodes out in an ugly, nasty way,” she says. “Rage has no place in the workplace, but anger does.”

Anger can be used to your advantage, but only if you express it in the right way.

Get a grip

First, get a hold of yourself and to decide how you choose to express your anger. If you feel out of control and so angry that you can’t see or speak straight, Abrams suggests closing your mouth and taking a deep breath. She calls this “holding the calm.”

“I’ve taught kids something I call ‘dinosaur it out,'” she says. “Bend your fingernails into the palm of your hand and squeeze hard. You get like a little tiny prick that’s enough trick your nervous system into thinking, ‘Something else is happening here.’ It breaks the anger-rage cycle. Quite frankly being out of control is scary to other people, especially when it’s someone higher up the power structure who can’t control themselves.”

Next, ask yourself, “What is the outcome I hope to achieve?” Then design your approach backwards to be strategic about the outcome you want to get.

Consider the receiver

When you express anger, Abrams says you have to speak to the ears that are hearing you. How you express anger is often based on how you were raised. For example, if you grew up in a family where anger and conflict were okay and people were comfortable with yelling, you might be a person who raises their voice when you’re angry. But if you grew up in a quiet, calm household, that type of expression might freak you out.

“One person may say, ‘This is awful. You’re invading my space. And the other person might say, ‘I’m just passionate, trusting my feelings,'” says Abrams. “If you’re talking to a yeller, yelling is comfortable for them. If you’re talking to someone who is quiet, yelling will shut them down.”

Abram compares anger to vomiting. Sometimes you have to throw up, but you should look for a trash can, so you don’t vomit in the middle of everybody.

“You have you have a moral and ethical obligation to see what you’re vomiting,” she says. “If you’ve got people that are timid, wounded, or uncomfortable with that, then it’s irresponsible to just vent out your anger. Choose how to express that anger. We have a gas pedal. You wouldn’t drive 90 in a school zone, and you wouldn’t drive 20 on the highway. Moderate your behavior for the speed limit of the environment.”

Share your feelings the right way

Anger can be a strategic tool, says Abrams. “Nice is very good for getting along with people and making pleasant workplaces, but nice doesn’t change policy or implement new things,” she says. “It’s true that the squeaky wheel gets the oil, but it’s also the first one to be replaced. You can be a squeaky wheel to get oil, but don’t be so squeaky that you’re also going to get replaced.”

It is more powerful if you can find allies, so you aren’t the only one who’s angry. “Odds are you’ll be marginalized if you’re alone, but if you can find other people who are also angry about what you’re angry about, then you can create allies,” says Abrams. “It’ll be taken more seriously.”

To express your anger, state it instead of acting it out, says Abrams. There is nothing wrong with saying “I’m really angry,” or “This is making me mad.”

“You’re expressing your feelings, and you have a right to express anger,” says Abrams. “It depends on the situation, who you’re talking to, and how angry you are. But you still have to have control of yourself.”

For example, you might say, “I’m really angry. This policy is just wrong. It’s going to impact and hurt a lot of people.”

“This statement requires somebody listening to you and interacting with you,” says Abrams. “You’re not scary, and you’re not pushing them away. You’ve raised your anger as an issue that has to be dealt with. It’s the responsibility of the other person to ask why or to find out if they can help you. Maybe they won’t agree with you, but that’s the normal speed limit.”

Thu, 04 Aug 2022 23:00:00 -0500 en-US text/html https://www.fastcompany.com/90773651/how-to-use-anger-to-your-advantage-at-work
Killexams : Cybersecurity Market – 2022 by Manufacturers, Regions, Size, Share, Forecast to 2028

New Jersey, United States – Cybersecurity Market 2022 – 2028, Size, Share, and Trends Analysis Research Report Segmented with Type, Component, Application, Growth Rate, Region, and Forecast | key companies profiled -IBM (US), Cisco (US), Check Point (Israel), and others.

The development of the Cybersecurity Market can be ascribed to the developing complexity of digital assaults. The recurrence and power of digital tricks and violations have expanded over the course of the past 10 years, bringing about gigantic misfortunes for organizations. As cybercrimes have expanded essentially, organizations overall have directed their spending security advances to reinforce their in-house security foundations. Designated assaults have seen an ascent lately, invading targets’ organization framework and all the while keeping up with secrecy. Aggressors that have a particular objective as a top priority generally assault endpoints, organizations, on-premises gadgets, cloud-based applications, information, and different other IT frameworks. The essential thought process behind designated assaults is to interfere with designated organizations or associations’ organizations and take basic data. Because of these designated assaults, business-basic tasks in associations are adversely affected by business disturbances, protected innovation misfortune, monetary misfortune, and loss of basic and touchy client data. The effect of designated digital assaults influences designated associations as well as homegrown and worldwide clients.

According to our latest report, the Cybersecurity market, which was valued at US$ million in 2022, is expected to grow at a CAGR of approximate percent over the forecast period.

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Cybersecurity Market necessities develop at a higher rate than spending plans intended to address them. The majority of the little firms come up short on a financial plan and IT security mastery to take on improved network protection answers to defend their organizations and IT foundations from different digital assaults. The restricted capital subsidizing can be a significant controlling component for a few little and medium-sized organizations embracing the online protection model. Emerging companies in emerging nations across MEA, Latin America, and APAC frequently face a test to secure money and suitable subsidizing to embrace network protection answers for their business. The capital financing in these organizations is significantly procured for defending business-basic activities, now and again leaving less or no subsidizing for improving high-level network protection arrangements. Besides, network safety financial plans in the arising new companies are lacking to execute Next-Generation Firewalls (NGFWs) and Advanced Threat Protection (ATP) arrangements.

The distributed computing model is generally embraced because of its strong and adaptable framework. Numerous associations are moving their inclination toward cloud answers for improving on the capacity of information, and furthermore, as it gives far off server access on the web, empowering admittance to limitless registering power. The execution of a cloud-based model empowers associations to deal with every one of the applications as it gives a particular testing examination that runs behind the scenes. The execution of cloud can permit associations to join valuable Cybersecurity Market advancements, for example, programming characterized edges, to make vigorous and exceptionally secure stages. States in numerous nations issue extraordinary rules and guidelines for cloud stage security, which drives the Cybersecurity Market development across the globe. SMEs are continually looking to modernize their applications and foundations by moving to cloud-based stages, like Software-as-a-Service (SaaS) and Infrastructure-as-a-Service (IaaS).

Division Segment

Based on components, the cybersecurity market is segmented into hardware, software, and services. Cybersecurity technology is offered by various vendors as an integrated platform or a tool that integrates with enterprises’ existing infrastructure. Vendors also offer cybersecurity hardware associated with services that help organizations in implementing the required solution in their current infrastructure. In exact years, several developments have been witnessed in cybersecurity software and related hardware development kits.

Cybersecurity services are classified into professional and managed services. Professional services are further segmented into consulting, risk, and threat assessment; design and implementation; training and education; and support and maintenance. The demand for services is directly related to the adoption level of cybersecurity solutions. The adoption of cybersecurity solutions is increasing for securing business-sensitive applications.

Access the Premium Cybersecurity market research report 2022 with a full index.

Regional Analysis

North America, being a technologically advanced region, tops the world in terms of the presence of security vendors and cyber incidents. As the world is moving toward interconnections and digitalization, protecting enterprise-critical infrastructures and sensitive data have become one of the major challenges. North America is an early adopter of cybersecurity solutions and services across the globe. In North America, the US is expected to hold a larger market share in terms of revenue. The increasing instances of cyber-attacks are identified as the most crucial economic and national security challenges by governments in the region.

Businesses in this region top the world in terms of the adoption of advanced technologies and infrastructures, such as cloud computing, big data analytics, and IoT. Attacks are increasing dramatically and becoming more sophisticated in nature and targeting business applications in various industry verticals. Sophisticated cyber attacks include DDoS, ransomware, bot attacks, malware, zero-day attacks, and spear phishing attacks.
The infrastructure protection segment accounted for the largest revenue share in 2022, of the overall revenue. The high market share is attributed to the rising number of data center constructions and the adoption of connected and IoT devices. Further, different programs introduced by governments across some regions, such as the Critical Infrastructure Protection Program in the U.S. and the European Programme for Critical Infrastructure Protection (EPCIP), are expected to contribute to market growth. For instance, the National Critical Infrastructure Prioritization Program (NIPP), created by the Cybersecurity and Infrastructure Security Agency (CISA), helps in identifying the list of assets and systems vulnerable to cyber-attacks across various industries, including energy, manufacturing, transportation, oil & gas, chemicals, and others, which is damaged or destroyed would lead to national catastrophic effects.

Competitors List

Major vendors in the global cybersecurity market include IBM (US), Cisco (US), Check Point (Israel), FireEye (US), Trend Micro (Japan), NortonLifeLock (US), Rapid7 (US), Micro Focus (UK), Microsoft (US), Amazon Web Services (US), Oracle (US), Fortinet (US), Palo Alto Networks (US), Accenture (Ireland), McAfee (US), RSA Security (US), Forcepoint (US), Sophos PLC (UK), Imperva (US), Proofpoint (US), Juniper Network (US), Splunk (US), SonicWall (US), CyberArk (US), F-secure (Finland), Qualys (US), F5 (US), AlgoSec (US), SentinelOne (US), DataVisor (US), RevBits (US), Wi-Jungle (India), BluVector (US), Aristi Labs (India) and Securden (US).

The following are some of the reasons why you should Buy a Cybersecurity market report:

  • The Report looks at how the Cybersecurity industry is likely to develop in the future.
  • Using Porter’s five forces analysis, it investigates several perspectives on the Cybersecurity market.
  • This Cybersecurity market study examines the product type that is expected to dominate the market, as well as the regions that are expected to grow the most rapidly throughout the projected period.
  • It identifies exact advancements, Cybersecurity market shares, and important market participants’ tactics.
  • It examines the competitive landscape, including significant firms’ Cybersecurity market share and accepted growth strategies over the last five years.
  • The research includes complete company profiles for the leading Cybersecurity market players, including product offers, important financial information, current developments, SWOT analysis, and strategies.

Click here to obtain the full index of the Cybersecurity market research report 2022

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Thu, 14 Jul 2022 00:25:00 -0500 Newsmantraa en-US text/html https://www.digitaljournal.com/pr/cybersecurity-market-2022-by-manufacturers-regions-size-share-forecast-to-2028
Killexams : IBM Q2 revenue report surpasses analyst estimates

Strong demand at IBM’s consulting and infrastructure business helped the hardware giant post second-quarter revenue of C$15.54 billion, exceeding analyst estimates of C$15.18 billion.

IBM posted an adjusted gross profit margin of 54.5 per cent for the quarter ended June 30, compared with an average of 56.6 per cent expected by analysts.

IBM’s cloud revenue rose 18 per cent to C$5.9 billion. Excluding special items, the company earned C$2.31 per share, exceeding estimates of C$2.27.

IBM is banking on high-growth software and consulting businesses with a focus on the so-called “hybrid cloud.” Despite the ongoing turbulence, the company expects continued revenue growth in regions such as Europe and Asia-Pacific.

Chief Financial Officer James Kavanaugh explained that a strong U.S. dollar and heightened political tensions had put pressure on the company’s near-term results.

Kavanaugh said, however, that the company is sticking to its full-year guidance of reaching the upper end of mid-single-digit revenue growth at constant currency.

Contrary to an earlier forecast of 3 per cent-4 per cent, IBM now expects a foreign exchange impact on sales of about 6 per cent this year.

The sources for this piece include an article in Reuters.

Tue, 19 Jul 2022 05:21:00 -0500 en-US text/html https://www.itworldcanada.com/post/ibm-q2-revenue-report-surpasses-analyst-estimates
Killexams : The New SAP Store for Mobile Apps: Yep, It's Kind of a Big Deal.

They say you can't teach old dogs new tricks. So what about Big Dogs?

For the first 35-odd years of its existence, SAP only marketed and sold its own software. We weren't a platform vendor like Microsoft (Windows), Google (Android) or Apple (Mac OS X, iOS). So we didn't need to woo, support or sell other developers' applications.

It was a self-centered strategy that was borne out of a need to serve the many customers clamoring for our applications, as well as fend off our many rivals - IBM, Oracle, Microsoft and others.

You know how the story turned out: SAP grew to become the market leader (by revenue) in ERP, CRM, and business intelligence/analytics software. The Big Dog, in other words.

But as the enterprise market matured, it posed major challenges to SAP. Rather than rolling over and playing dead, we learned some new tricks.

One of those was launching the SAP Ecohub, an online marketplace for partner software and solutions, in 2008.

As independent analyst Dennis Howlett put it at the time: "EcoHub is a step in a fresh direction for SAP which has been perceived as a company that doesn’t sell products that are ‘not made here.’"

Three years later, SAP offers more than 1,000 partner-built applications via the EcoHub and other channels.

Even bigger than EcoHub was SAP's $5.8 billion purchase of Sybase. Though also falling in the general category of enterprise software, Sybase has always been more of middleware and platform company than applications vendor ala SAP. It's always cultivated developers and partners to build applications that connect to its ASE database or run on top of the Sybase Unwired Platform (SUP).

With these two moves, the next was a no-brainer: releasing our own Enterprise App Store. Called the SAP Store for Mobile Apps, it opened up stealthily on Halloween with more than 50 SAP and SUP-certified apps from partners today, ranging from sales to productivity to human capital management (HCM) running on iOS, BlackBerry and other platforms.

Debuting at the SAPPHIRE NOW + TechEd conference in Madrid this week, the Store is a key part of our strategy to build up an SAP-centric mobile ecosystem.

Even as SAP rushes to release more and more apps that connect with our applications, our goal is to have 80% of all mobile apps be built by partners.

So far, we're not doing too bad. For SAPPHIRE NOW, 20 partners submitted 200 apps to be shown on the show floor. 100 were chosen (check them out at the SAP Partner Mobile App Catalog).

Why are developers starting to come to the SAP Store for Mobile Apps and otherwise build for SAP? I asked Usman Sheikh, the vice-president at EcoHub in charge of the new enterprise app store. He answered my questions and, helpfully, shared these slides.

As I discussed in my blog, 'How Many Kinds of Enterprise App Stores are There Today?', vendors are starting to deploy their own enterprise app stores, in order to provide a blend of the features in consumer-oriented app stores (easy browsing, instant purchase and download) and the kind of features required by enterprise users: flexible payments (credit card or corporate invoice), company discounts, the ability to check if your device or OS version is compatible with the app, as well as certification (by SAP) that apps will work with back-end systems, confirmed Sheikh.

Other features include pre-sales support for potential customers. These include a 1-800 number and chat and e-mail to reach SAP reps as well as the original partner developer. This supports the higher-touch model preferred by customers forking over not $1.99 per app, but potentially hundreds of dollars or more.

To accommodate line-of-business users who prefer to quickly get the app running in order to kick the tires themselves, SAP is offering its app store as an iOS app. See the screenshot below.

Longer-term, the SAP Store for Mobile Apps will be tightly integrated with the Sybase Afaria mobile device management software. Within weeks, users should be able to launch the SAP Store from within Afaria, said Sheikh. Afaria will also eventually be able to communicate with the Store so that only apps consistent with an employee's role in a company are displayed, as well as help configure and install new apps. That integration will continue to grow. "Afaria will be the preferred MDM solution," he said.

The Store not only supports apps built on Sybase's SUP app development platform, but also apps built using other technologies such as the cloud-based Business ByDesign or SAP NetWeaver Gateway, Sheikh said. See the chart below.

And what about the all-important financial terms? Developers will get an 85% share of all app license and subscription revenue garnered through the Store, said Sheikh. In other words, SAP is taking 15% - just half of Apple's 30% take for its App Store. Developers are not bound by exclusivity agreements, said Sheikh.

Sheikh said SAP will "respect" developers who wish to offer their apps on a freemium basis - i.e. free versions that can be converted later into paid via in-app purchases - but expects to receive their 15% cut of those subsequent in-app purchases.

As mentioned, apps must be certified by SAP before they can be sold on the Mobile Apps Store. That is free for the rest of the year.

How about for 2012? "It will be reasonable and competitive," Sheikh said.

For now, the SAP Store for Mobile Apps will be focused on apps that either run on SUP middleware or explicitly hook into SAP server applications. But Sheikh anticipates the Store eventually growing to support more general productivity and business apps, provided they are relevant to SAP users.

Granted, the Store remains in beta today. Many of the features mentioned above, such as credit card purchasing and the ability to selectively offer apps to users based on their job role, won't be ready til first or second quarter next year.

Even still, can you name another vendor-operated enterprise app store that is more advanced than SAP's? If so, please share with me and other readers. For now, I think SAP Store is further proof that big dogs can learn new tricks.

Tue, 01 May 2018 07:01:00 -0500 en text/html https://www.zdnet.com/paid-content/article/the-new-sap-store-for-mobile-apps-yep-its-kind-of-a-big-deal/
Killexams : What is Cyber Security and Why is it Important?

A student exploring what cyber security is, holding a tablet and standing in front of large machines at his internship.

In exact years, headlines about cyber security have become increasingly common. Thieves steal customer social security numbers from corporations’ computer systems. Unscrupulous hackers grab passwords and personal information from social media sites or pluck company secrets from the cloud. For companies of all sizes, keeping information safe is a growing concern.

What Is Cyber Security?

Cyber security consists of all the technologies and practices that keep computer systems and electronic data safe. And, in a world where more and more of our business and social lives are online, it’s an enormous and growing field with many types of job roles.

According to the Cyber Security & Infrastructure Security Agency (CISA), "Cyber security is the art of protecting networks, devices and data from unauthorized access or criminal use and the practice of ensuring confidentiality, integrity and availability of information."

What Is Information Security?

Information security is the processes and tools designed and used to protect sensitive business information from modification, disruption, destruction and inspection, according to CISCO.

Information security and cyber security are often confused. According to CISCO, information security is a crucial part of cyber security but is used exclusively to ensure data security.

Everything is connected by computers and the internet now, including communication, entertainment, transportation, shopping, medicine and more. A copious amount of personal information is stored among these various services and apps, which is why information security is critical.

Why Is Cyber Security Increasingly Important?

Getting hacked isn’t just a direct threat to the confidential data companies need. It can also ruin their relationships with customers and even place them in significant legal jeopardy. With new technology, from self-driving cars to internet-enabled home security systems, the dangers of cybercrime become even more serious.

So, it’s no wonder that international research and advisory firm Gartner Inc. predicts worldwide security spending will hit $170 billion in 2022, an 8% increase in just a year.

Jonathan Kamyck with text Jonathan Kamyck“We’re seeing a tremendous demand for cyber security practitioners,” said Jonathan Kamyck, associate dean of cyber security at Southern New Hampshire University (SNHU). “Most businesses, whether they’re large or small, will have an online presence, for example. Some of the things you would do in the old days with a phone call or face-to-face now happen through email or teleconference, and that introduces lots of complicated questions with regard to information.”

These days, the need to protect confidential information is a pressing concern at the highest levels of government and industry. State secrets can be stolen from the other side of the world. Companies whose whole business models depend on control of customer data can find their databases compromised. In just one high-profile 2017 case, personal information for 147.9 million people – about half the United States – was compromised in a breach of credit reporting company Equifax.

What Are Cyber Attacks?

Infographic with the text Common Cyber Attack Threats: Malware, Phising, Ransomware, VirusesA cyber attack is an unwelcomed attempt to steal, expose, alter, disable or destroy information through unauthorized access to computer systems, according to the International Business Machines (IBM).

There are many reasons behind a cyber attack, such as cyber warfare, cyber terrorism and even hacktivists, but these actions fall into three main categories: criminal, political and personal.

Attackers motivated by crime typically seek financial gain through money theft, data theft or business disruption. Similarly, personal attackers include disgruntled current or former employees who will take money or data in an attempt to attack a company's systems.  Socio-political motivated attackers desire attention for their cause, resulting in their attacks being known to the public, and this is a form of hacktivism. Other forms of cyber attacks include espionage, or spying to gain an unfair advantage over the competition, and intellectual challenging.

According to CISA, as of 2021, there is a ransomware attack every 11 seconds – a dramatic rise from every 39 seconds in 2019 (CISA PDF Source). In addition, small businesses are the target of nearly 43% of all cyber attacks, which is up 400%.

The Small Business Association (SBA) reports that small businesses make attractive targets and are typically attacked due to their lack of security infrastructure. The SBA also reports that a majority of small business owners felt their business was vulnerable to an attack. This is because many of these businesses:

  • Can't afford professional IT solutions
  • Have limited time to devote to cyber security
  • Don't know where to begin

What Are Types of Cyber Attacks and Threats?

Here are some of the most common threats among cyber attacks:

  • Malware: Malware, also known as malicious software, is intrusive software developed by cyber criminals to steal data or to damage and destroy computers and computer systems, according to CISCO. Malware has the capability of exfiltrating massive amounts of data. Examples of common malware are viruses, worms, trojan viruses, spyware, adware and ransomware.
  • Phishing: Phishing attacks are the practice of sending fraudulent communications while appearing to be a reputable source, according to CISCO. This is typically performed via email or on the phone. The goal is to steal sensitive information such as financial or login information – or to install malware onto a target's device.
  • Ransomware: Ransomware is a form of malware designed to encrypt files on a target device, rendering those files and the systems they rely on unusable, according to the CISA. Once the system has been encrypted, actors demand ransom in exchange for decryption.
  • Viruses: A virus is a harmful program intended to spread from computer to computer, as well as other connected devices, according to the SBA. The object of a virus is to deliver the attacker access to the infected systems. Many viruses pretend to be legitimate applications but then cause damage to the systems, steal data, interrupt services or obtain additional malware, according to Proofpoint.

Who Is Behind Cyber Attacks?

Attacks against enterprises can come from a variety of sources such as criminal organizations, state actors and private persons, according to IBM. An easy way to classify these attacks is by outsider versus insider threats.

Outsider or external threats include organized criminals, professional hackers and amateur hackers (like hacktivists).

Insider threats are typically those who have authorized access to a company's assets and abuse them deliberately or accidentally. These threats include employees who are careless of security procedures, disgruntled current or former employees and business partners or clients with system access.

Developing Cyber Awareness

Infographic with the text Good Security Measures: Downloading the latest patches and software updates, Ensuring data is secure, Make sure employees use strong passwordsCyber security awareness month takes place every October and encourages individuals and organizations to own their role in protecting their cyberspace, according to Forbes, although anyone can practice being mindful of cyber security at any time. Awareness of the dangers of browsing the web, checking emails and interacting online in general are all part of developing cyber security awareness.

Cyber security awareness can mean different things to different people depending on their technical knowledge. Ensuring appropriate training is available to individuals is a great way to motivate lasting behavioral changes.

While cyber security awareness is the first step, employees and individuals must embrace and proactively use effective practices both professionally and personally for it to truly be effective, according to Forbes.

Getting started with cyber security awareness is easy, and many resources are readily available on the CISA government website based on your needs. Whether you need formal training or a monthly email with cyber security tips and tricks, any awareness and training can impact behavior and create a positive change in how you view cyber security.

What Are the Types of Cyber Security?

Here are the most common types of cyber security available:

  • Application Security: Application security describes security used by applications to prevent data or code within the app from being stolen or hijacked. These security systems are implemented during application development but are designed to protect the application after deployment, according to VMWare.
  • Cloud Security: Cloud security involves the technology and procedures that secure cloud computing environments against internal and external threats. These security systems are designed to prevent unauthorized access and keep data and applications in the cloud secure from cyber security threats, according to McAfee.
  • Infrastructure Security: Critical infrastructure security describes the physical and cyber systems that are so vital to society that their incapacity would have a debilitating impact on our physical, economic or public health and safety, according to CISA.
  • Internet of Things (IoT) Security: IoT is the concept of connecting any device to the Internet and other connected devices. The IoT is a network of connected things and people, all of which share data about the way they are used and their environments, according to IBM. These devices include appliances, sensors, televisions, routers, printers and countless other home network devices. Securing these devices is important, and according to a study by Bloomberg, security is one of the biggest barriers to widespread IoT adaption.
  • Network Security: Network security is the protection of network infrastructure from unauthorized access, abuse or theft. These security systems involve creating a secure infrastructure for devices, applications and users to work together, according to CISCO.

Do You Need a Degree To Be a Cyber Security Professional?

A cyber security degree provides an opportunity for students to develop skills and a mindset that empowers them to begin a career in securing systems, protecting information assets and managing organizational risks.

Alex Pettito with the text Alex PettitoAlex Petitto ’21 earned his bachelor’s in cyber security. Petitto always wanted to work within the IT sector, and he chose cyber security because it’s an exponentially growing field. He transferred credits from a community college through a U.S. Air Force program and finished his bachelor's in under two years. "It was much quicker than I thought it would be,” he said.

It didn't take long for Petitto to begin exploring his career options. "Even before finishing (my) degree, I … received multiple invites to interview for entry-level positions within the industry and received three job offers," said Petitto. He decided to remain within the Air Force and transfer to a cyber security unit as opposed to joining the private sector.

Petitto said his cyber security degree opened doors for him in the field – “a monumental goal for me," he said. "This degree was a critical first step for breaking into the industry."

Your cyber security degree program can also connect you with experiential learning opportunities to further your growth as a cyber security professional. For example, the annual National Cyber League (NCL) has a competition wherein students from across the U.S. practice real-world cyber security tasks and skills. SNHU recently placed 9th out of over 500 colleges participating in the NCL competition.

Career Opportunity and Salary Potential in Cyber Security

As companies large and small scramble to respond to the growing threats, jobs in the cyber security field are growing fast. The U.S. Bureau of Labor Statistics (BLS) predicts that employment for information security analysts will grow by 33% through 2030. That’s more than twice as fast as the average computer-related occupation and four times as fast as American jobs in general.

To help fill the need for more professionals in the cyber security world, CyberSeek, a project funded by the federal government and supported by industry partners, provides detailed information on the demand for these workers by state. The tool shows that, across the country, there were 180,000 job openings for information security analysts between May 2021 and April 2022, with only 141,000 professionals holding jobs in the role, reflecting an unfilled demand of 39,000 workers.

“There’s a huge shortfall right now in entry-level and midlevel cyber security roles,” Kamyck said. “You’re looking at demand across all business sectors, with companies of all sizes.

CyberSeek lists the following entry-mid-and advanced-level roles available in the field. Average salaries are based on job openings posted between May 2021 and April 2022.

Entry-level Cyber Security Roles

  • Cyber Crime Analyst: Cyber crime analysts make an average salary of $100,000, and common skills necessary for the role include computer forensics, information security and malware engineering.
  • Cyber Security Specialist: Cyber security certified make an average salary of $104,482, and important skills for the role include information security, network security and information assurance.
  • Incident and Intrusion Analyst: Incident analysts make an average salary of $88,226, and common skills needed include project management, network security and intrusion detection.
  • IT Auditor: Information technology auditors make an average salary of $110,000, and common skills for the role include internal auditing and audit planning, accounting and risk assessment.

Mid-level Cyber Security Roles

  • Cyber Security Analyst: Cybersecurity analysts make an average of $107,500, and the top skills required include information security and systems, network security and threat analysis.
  • Cyber Security Consultant: Consultants in cyber security make an average salary of $92,504 and need skills in information security and surveillance, asset protection and security operations.
  • Penetration and Vulnerability Tester: Penetration testers make an average salary of $101,091 and need skills in penetration testing, Java, vulnerability assessment and software development.

Advanced-level Cyber Security Roles

  • Cyber Security Architect: Cyber security architects make an average salary of $159,752, and top skills for the role include software development, network and information security and authentication.
  • Cyber Security Engineer: Cyber security engineers make an average of $117,510 a year and need cryptography, authentication and network security skills.
  • Cyber Security Manager:  Managers in this field earn an average salary of $130,000, and top skills include project management, network security and risk management.

What Does a Cyber Security Professional Do?

Infographic with the text Types of Cyber Security: Application security, cloud security, infastructure security, internet of things (IOT) security, network securityKamyck said cyber security professionals could play a wide range of roles in a modern company. For example, some small businesses may hire a single person to handle all kinds of work protecting data. Others contract with consultants who can offer a variety of targeted services. Meanwhile, larger firms may have whole departments dedicated to protecting information and chasing down threats.

While companies define roles related to information security in a variety of ways, Kamyck said there are some specific tasks that these employees are commonly called on to do. In many cases, they must analyze threats and gather information from a company’s servers, cloud services and employee computers and mobile devices.

“An analyst’s job is to find meaning in all of that data, see what’s concerning,” he said. “Is there a breach? Is someone violating a policy?”

In many cases, Kamyck said, security certified work with other information technology professionals to ensure a company’s systems are secure. That involves not just technical know-how but also people-oriented skills.

But breaches don’t just take the form of someone hacking into a server. They can also involve customer lists sent through unencrypted email, a password written on a sticky note in a cubicle or a company laptop stolen from an employee’s car.

Depending on their specific role, cyber security professionals must also think strategically. In many industries, companies rely on employees having quick access to highly sensitive data, such as medical records or bank account information.

“The goal is to balance the needs of the company or the organization you’re working for with the need to protect the confidentiality of customer data and trade secrets,” Kamyck said.

Kamyck said people who do well in these jobs tend to be curious, competitive and willing to keep learning to stay up to date with rapidly changing technology. The work draws on multidisciplinary knowledge, and people who continue with the work find there are a variety of directions they can take in their careers.

For example, Kamyck said, if you're interested in the business side, you might become a manager or run audits that let companies know where they need to Improve to meet compliance. If you love the adversarial part of the job, you might become a penetration tester, essentially an “ethical hacker” who tests for system vulnerabilities by trying to get through them.

How To Get Into Cyber Security

If you’re wondering how to get into cyber security, it’s clear there are many positions out there. The question is how to make sure you’re a good fit for them. According to BLS, most information security analyst jobs require at least a bachelor’s degree in computer science, information assurance, programming or another related field.

In some cases, the work calls for a Master of Business Administration (MBA) in Information Systems. That degree typically takes an additional two years of study and involves both technical and business management courses.

Cyber security job requirements also sometimes include related work experience. Rather than jumping right into the security side of information technology, you can start as a network or computer systems administrator. Depending on the specific cyber security position, employers may have other job requirements. For instance, keeping databases secure might be an ideal job for someone who’s spent time as a database administrator and is also well-versed in security issues.

Aside from work experience and college degrees, some employers also prefer job candidates who have received certifications demonstrating their understanding of best practices in the field. For example, the Certified Information Systems Security Professional (CISSP) credential validates a professional’s general knowledge and abilities in information security. There are also more specific certificates, which can highlight specialized knowledge of computer architecture, engineering or management.

Whatever path new employees in cyber security want to follow, Kamyck said, those who are willing to make an effort to learn the field will find abundant opportunities.

“There’s needs in government. There’s needs in finance. There’s needs in education,” Kamyck said. “There’s a tremendous unfilled need.”

Discover more about SNHU's online cyber security degree: Find out what courses you'll take, skills you'll learn and how to request information about the program.

Nicholas Patterson is a writer at Southern New Hampshire University. Connect with him on LinkedIn.

Wed, 20 Jul 2022 12:00:00 -0500 en text/html https://www.snhu.edu/about-us/newsroom/stem/what-is-cyber-security
Killexams : Artificial Intelligence in Cybersecurity Market Analysis, Strategic Assessment, Trend Outlook and Business Opportunities 2022-2028

Artificial Intelligence In Cyber Security Market size was estimated at USD 7.58 Billion in 2022 and is projected to reach USD 80.83 Billion by 2028, growing from 2022 to 2028. Artificial intelligence has been advancing quickly in the new past. Computer based intelligence applications fluctuate in advances, medical care, and drug industries. Computer based intelligence has demonstrated to be a vital apparatus in reducing costs related with different cycles, improvement, manufacturing, mechanization, monitoring, adaption, and an immense scope of others. Artificial Intelligence in Cyber Security empowers the aptitude to examine, study, and comprehend cyber-wrongdoing with discourse acknowledgment innovation, Facebook Facial acknowledgment programming, and Google’s web crawler.

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Top Key Players of Artificial Intelligence in Cybersecurity Market Report are Micron Technology, Inc., IBM Corporation, Intel Corporation, Xilinx Inc., Cylance Inc, Amazon Web Services, Inc., NVIDIA Corporation, Samsung Electronics Co., Ltd., Darktrace, and Vectra AI, Inc.

The rise of artificial intelligence further develops cybersecurity advances and is utilized to make a move against cybercriminals. It is planned so that it answers the cyber-assault in a couple of milliseconds. The idea is generally relevant in the enemy of misrepresentation methods, security and weakness of the board, and others. The increasing interest for cutting edge cybersecurity arrangements and security, the growing meaning of AI-based cyber security arrangements in the banking area, the rising recurrence and intricacy of cyber dangers are the key elements driving the development of the artificial intelligence in the cybersecurity market. Likewise, the growing requirement for AI-based cybersecurity arrangements among little and medium-sized undertakings (SMEs) are creating new learning experiences for sellers in the AI in the cybersecurity market.

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The main consideration liable for driving the development of the artificial intelligence in the cybersecurity market is a mechanical progression which accordingly increases the instance of cyber-danger. Likewise, the rising interest for IoT innovation and responsibility of the Wi-Fi organizations to security dangers are a few different variables that add to market development. With the ascent popular for IoT, there is a pervasiveness in the quantity of associated endeavors, gadgets, and applications, businesses. being associated through innovation, these ventures are becoming defenseless. Accordingly, AI in security gives arrangements of danger relief capacities. Moreover, the quickly increased need for information security prompted imposing an inspirational perspective on the market. There are certain restraints and difficulties confronted which will hinder the generally speaking Artificial Intelligence In Cyber Security Market development. the worries connected with the incapability of artificial intelligence against the zero-day danger and inaccessibility of aptitude are supposed to hinder the market development.

Market Segmentation:

In light of Security Type, The market is bifurcated into Application Security, Cloud Security, Endpoint Security, and Network Security. Network security held the biggest market share previously. Be that as it may, The cloud security fragment is expected to be the quickest developing section owing to the increased reception of cloud administrations across the globe.

In light of Technology, The market is bifurcated into Context-Aware Computing, Machine Learning, and Natural Language Processing. The machine learning section represented the biggest income previously and is supposed to continue its dominance over the estimate period. The increased reception of machine learning among the key end-clients is liable for the development of the section. In light of Application, The market is bifurcated into Antivirus/Antimalware, Data Loss Prevention, Fraud Detection/Anti-Fraud, Intrusion Detection/Prevention System, Security and Vulnerability Management, Unified Threat Management, and Others. Antivirus/Antimalware represented the biggest section under application. Cybersecurity is increasingly becoming a central issue for corporate leaders and shoppers, who are focused on by phishing tricks and programmers attempting to get to delicate information. In this way, there is a requirement for artificial intelligence and machine learning methods to counter-go after, for example, antivirus and hostile to malware.

Regional analysis:

North America was a dominant locale of the worldwide artificial intelligence in the cybersecurity market basically owing to the presence of created economies, like the U.S. furthermore, Canada. Also, the high pace of reception of artificial intelligence in cybersecurity by government organizations, financial institutes, and banks in the locale face different difficulties connected with cyber dangers and a few major organizations situated in North America are dealing in the artificial intelligence in the cybersecurity market.

The worldwide artificial intelligence in the cybersecurity market in Asia Pacific is expected to grow at a quick speed during the gauge time frame. Developing nations in the locale are generally centered around the execution of new advancements, and nations like India, Japan and China are emphasizing on cybersecurity innovation in different areas.

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  1. The Report looks at how the Artificial Intelligence in Cybersecurity industry is likely to develop in the future.
  2. Using Porter’s five forces analysis, it investigates several perspectives on the Artificial Intelligence in Cybersecurity market.
  3. This Artificial Intelligence in Cybersecurity market study examines the product type that is expected to dominate the market, as well as the regions that are expected to grow the most rapidly throughout the projected period.
  4. It identifies exact advancements, Artificial Intelligence in Cybersecurity market shares, and important market participants’ tactics.
  5. It examines the competitive landscape, including significant firms’ Artificial Intelligence in Cybersecurity market share and accepted growth strategies over the last five years.
  6. The research includes complete company profiles for the leading Artificial Intelligence in Cybersecurity market players, including product offers, important financial information, current developments, SWOT analysis, and strategies.

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Table of Contents:

1 Artificial Intelligence in Cybersecurity Market Overview
2 Company Profiles
3 Artificial Intelligence in Cybersecurity Market Competition, by Players
4 Artificial Intelligence in Cybersecurity Market Size Segment by Type
5 Artificial Intelligence in Cybersecurity Market Size Segment by Application
6 North America by Country, by Type, and by Application
7 Europe by Country, by Type, and by Application
8 Asia-Pacific by Region, by Type, and by Application
9 South America by Country, by Type, and by Application
10 Middle East & Africa by Country, by Type, and by Application
11 Research Findings and Conclusion
12 Appendix…

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Fri, 22 Jul 2022 00:40:00 -0500 Newsmantraa en-US text/html https://www.digitaljournal.com/pr/artificial-intelligence-in-cybersecurity-market-analysis-strategic-assessment-trend-outlook-and-business-opportunities-2022-2028
Killexams : Girls in Tech Celebrates 15 Years of Success in Narrowing the Gender Gap
  • 100,000+ members in 40+ countries mark great strides since 2007, and the immense challenges that lay ahead in the fight to end the gender gap

  • Girls in Tech to mark the milestone at its annual conference on September 7th with keynote speeches from senior executives at Accenture, Edward Jones, Gap, IBM, McKesson, Okta, TIAA, Trend Micro, and Verizon

NASHVILLE, Tenn., Aug. 3, 2022 /PRNewswire/ -- Girls in Tech, a global nonprofit working to erase the gender gap in tech, is celebrating its 15th anniversary at its annual conference on September 7th in Nashville – a forum for executives from across the globe to gather and discuss industry trends, tricks of the trade, setbacks, triumphs, and life experiences uniquely tailored to women in technology.

(PRNewsfoto/Girls in Tech)

Girls in Tech, a global nonprofit working to erase the gender gap in tech, celebrates its 15th anniversary

Founded in 2007 by CEO Adriana Gascoigne, Girls in Tech has grown into a global leader in the gender equality movement with 100,000+ women and allies in 56 cities, 42 countries and 6 continents. Among the organization's biggest achievements:

  • 15,000+ entrepreneurs funded, mentored and supported through the Startup Challenge, the organization's signature entrepreneurship pitch competition;

  • 100,000+ participants in the Girls in Tech Hackathon series, solving local and global problems;

  • 35,000+ participants in coding, design and startup bootcamps;

  • the recently launched "Next Generation of Public Sector and Service Leaders," a program to provide education and raise awareness of career opportunities in federal, state, and local governments.

The pandemic has disproportionately impacted women in the workplace, and many of the hard-fought gains in gender equality from the last 15 years are under threat. According to last year's Girls in Tech study "The Tech Workplace for Women in the Pandemic," 79% of women who have children in the household report feeling burned out, and more than one in four women report being sexually harassed in the workplace. The situation is even worse around the globe, with the World Economic Forum's Global Gender Gap Report finding that the pandemic has set women back so significantly that the gender gap isn't likely to be closed for more than 135 years.

The Girls in Tech community starts a new chapter this September 7th at its annual conference, featuring a dynamic selection of speakers with inspiring stories and practical insights to share. Keynote speakers include:

  • Jill Anderson, Principal, Technology Software Infrastructure at Edward Jones

  • Alvina Antar, Chief Information Officer at Okta

  • Debika Bhattacharya, Senior Vice President, 5G & Enterprise Solutions at Verizon

  • Latrise Brissett, Managing Director, Global IT, Business Operations at Accenture

  • Ruth Davis, Director of Call for Code, Worldwide Ecosystems at IBM

  • Wendy Harrington, Chief Data & Artificial Intelligence Officer at TIAA

  • Maria Lensing, Senior Vice President & Chief Technology Officer of Infrastructure Engineering & Operations at McKesson

  • Louise McEvoy, Vice President, US Channel Sales at Trend Micro

  • Heather Mickman, Chief Information Officer at Gap Inc.

"It's amazing to look back on the progress we've made in 15 years and the 100,000+ women and allies who are united for change, but the fight to end the gender gap in tech and beyond isn't going to get any easier," said Adriana Gascoigne, Founder and CEO, Girls in Tech. "This year's Girls in Tech Conference is going to feature some of the boldest and most successful women in technology delivering their unique visions for the road ahead."

The Girls in Tech Conference is sponsored by AWS, Banyan Labs, CDW, Comcast, Gap Inc, Guideware, Infoblox, Marsh, McKesson, McKinsey & Company, Nike, Okta, Pega, Trend Micro, Unstoppable Domains, and Verizon.

A full agenda for the Girls in Tech Conference can be found here.

About Girls in Tech

Girls in Tech is a global non-profit that works to erase the gender gap in tech. Today, every industry is a tech industry, with a need for people of all skills and backgrounds. We offer education and experiences to help people discover their unique superpower and hone it. We aim to see every person accepted, confident, and valued in tech—just as they are.

For more information, visit www.GirlsInTech.org or follow on Instagram, LinkedIn and Twitter.

Media Contact
Brad Chase
brad.chase@girlsintech.org

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SOURCE Girls in Tech

Wed, 03 Aug 2022 12:30:00 -0500 en-US text/html https://finance.yahoo.com/news/girls-tech-celebrates-15-years-181000154.html
Killexams : GitHub flaw tricks developers into downloading malicious code

Security researchers at Checkmarx have uncovered a software supply chain attack technique that tricks developers into downloading malicious code on GitHub.

Threat actors can carry out their nefarious activities by spoofing and forging data on GitHub. Using this technique, attackers are able to falsify the timestamp and identity of the user responsible for a particular change to a repository.

The researchers said the attackers capitalize on the trustworthiness and reputation commonly associated with frequent GitHub contributors and their repositories.

GitHub provides commit data from developers with years of experience in activity, and the commit data in the activity graph is made available on the user’s profile page, making it easier for developers to select their preferred open source projects.

However, this data provided by GitHub can be manipulated by threat actors by fabricating many commits. Checkmarx explained that it is virtually impossible to verify the authenticity of commits because such activities on GitHub are displayed in public and private repositories.

Forging a reputable contributor’s data is simple and essentially involves the attacker knowing the user’s email address, then setting the username and email address on the Git command line and making changes on the user’s behalf.

The sources for this piece include an article in CIODIVE.

Tue, 19 Jul 2022 05:20:00 -0500 en-US text/html https://www.itworldcanada.com/post/github-flaw-tricks-developers-into-downloading-malicious-code
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