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IBM WebSphere Business Modeler Advanced Edition V7.0, Business Analysis and Design
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Killexams : IBM WebSphere Topics - BingNews https://killexams.com/pass4sure/exam-detail/C9550-606 Search results Killexams : IBM WebSphere Topics - BingNews https://killexams.com/pass4sure/exam-detail/C9550-606 https://killexams.com/exam_list/IBM Killexams : IBM continues to bet on Java with WebSphere Liberty

IBM has announced the latest release of WebSphere Liberty, its Java application server solution. The company says WebSphere Liberty is the most significant functional release in years, and comes with the first compliant Java Enterprise Edition (EE) 8 runtime.

“Over the past 22 years, Java has remained a top programming language, and it continues to rapidly evolve for the cloud-native era. IBM is committed to staying at the forefront of Java development so that our clients benefit from the very latest Java EE and Spring technology updates,” Denis Kennelly, GM of cloud integration at IBM, wrote in a post.

WebSphere Liberty is based on the open source Open Liberty project, IBM’s biggest open source contribution to date, the company explained. “It brings together the latest Java EE and MicroProfile technologies to provide a robust foundation for customers who want to build cloud-native applications,” Kennelly wrote. “Open Liberty forms the open source foundation on which IBM WebSphere Liberty is built.”

The latest release features the most recent Java EE 8 technologies and MicroProfile features. “These technologies, hosted in source form in GitHub and delivered as part of WebSphere Liberty, are designed to help clients rapidly transform critical businesses applications in line with new market opportunities. We are also announcing that we have become the first vendor to pass the Java EE 8 compatibility tests, certifying WebSphere Liberty ahead of anyone else,” Kennelly explained.

In addition, Kennelly announced as part of the transition to a cloud native era, the company is launching a series of developer guides on the Open Liberty website. The guide will provide an intro to Java EE and MicroProfile features, provide sample code, and give developers new ways to build microservices and cloud native solutions.

Open Liberty is also being updated with more support for Spring Apps. “Reducing deployment sizes and times when running Spring in Docker containers has been a hot subject in the Spring community. With new tooling in Liberty, we’ve provided the first supported path to enable Spring applications to take advantage of the inherent layering that containers provide,” Kennelly wrote.

Fri, 01 Jul 2022 12:00:00 -0500 en-US text/html https://sdtimes.com/java/ibm-continues-to-bet-on-java-with-websphere-liberty/
Killexams : Important tips for designing a cloud strategy

There are numerous things to think about when rolling out cloud to a company’s development teams, data volumes and culture. Every business has different needs, and no cloud strategy will (or should) look the same. To make sure cloud will actually take hold and unlock new potential around data and innovation, there are two questions that should be at the forefront of any adoption journey.

First, teams should ask themselves what they are specifically looking for with cloud. Is it speed, greater access to emerging technologies, increased reliability, or a combination? Identifying which of these are priority will drive the tactics of rolling out a new platform.  

Second, what digital transformation needs to happen? Do development teams desperately need a more agile and collaborative way to work, or is it imperative to deliver better experiences for customers?

Asking these questions helps to not only design the most effective way to adopt cloud, but also to capture the real value it offers – which is more than just increased compute, network and storage power. Cloud opens the door to build with AI, blockchain, data and the Internet of Things (IoT). Laying an intelligent foundation from the start allows business to begin tapping these tools to compete in new ways.

In the below Q&A, Lauren Nelson, principal analyst at Forrester, and Don Boulia, general manager of IBM Cloud Developer Services, take a look at how these two factors can help determine the most successful way to adopt cloud.

How do you choose a cloud strategy tailored to your business?

Nelson: Forrester believes in the pragmatic cloud approach, where a company tailors their strategy given the context of their own organization. This isn’t an excuse to be conservative or slow down developer-led cloud initiatives, but it is a reminder to take a step back and really gain a solid picture of how cloud fits into current operations, and what needs to happen to make sure it’s successfully implemented.

Some tips for success include starting small. Build out a pilot and go from there. Your team needs to learn the tools, the economics and start uncovering early challenges. Once you have successful use cases under your belt, you’ll know what to expect and what obstacles may come up when it’s time for a larger scale roll-out.

A second tip is to dedicate a leader to the initiative. Lots of strategies start to waver when there’s no final decision making power. Find a cloud champion, and make it their mission to be successful. Then, support that leader with an executive sponsor, who can help overcome both financial and cultural hurdles.

Finally, define the ‘whys’ and test your logic. Ask about purpose, who will be affected, and prioritize the list of benefits that cloud will help achieve. Clearly define how those will come to pass, and check with several stakeholders whether those are the best benefits to prioritize.

Boulia: When I talk to clients about moving to cloud, I often make the analogy, “owning golf clubs doesn’t make you a golfer.” No matter how much they spend to build a new cloud foundation, it’s useless unless they know what to do with it.

As Lauren mentioned, it’s important to identify reasonably small cloud projects that you can verify success with across teams – from the business side to developers to customer engagement. This is often overlooked, and unfortunately results in a lack of knowledge of how to not use tools as well. There is no one-size-fits-all for cloud.

Also, always remember that cloud is more than infrastructure. We’re beyond the initial days of cloud when the only goal was more data storage and the ability to quickly scale computing resources. Of course, these are still important, but cloud can offer so much more, such as tools to develop AI and blockchain innovation. Choosing the right cloud opens up this potential in a secure and scalable way.

Nelson: Businesses don’t always expect to hear that from a vendor — “don’t buy your way into your problem, and don’t pick the tools before you’re aware of your problem.” Many IT teams are instructed to get out in front of cloud by buying a tool to control the problem. But this can lead to overspending and the wrong tools altogether. Test cases help inform those decisions.

Best practices: What is the one thing that should always be included when it comes to cloud?

Boulia: With the right methodology in mind, create an approach to convey how teams can get started with cloud, one step at a time. Start small, but make sure your strategy and choice for cloud can mature with you.

When it comes to choosing a cloud, ask what it can do for you. Does it open up doors for developers to build with emerging technologies like machine learning and AI? It should also offer a wide breadth and scope of options to deliver cloud, because there is no magic underlying technology to run all workloads. For reasons ranging from performance to privacy, you may want some data to run in the public cloud, other datasets to live in private cloud environments, and perhaps some to remain on-premise. Whatever your foundation looks like, it must have flexibility to grow for the uses of today and the future.

Nelson: One thing? That’s challenging. I agree on taking an “app by app” approach and starting small. I’ll add in “marketing for internal IT” to drive cultural transformation. IT teams aren’t used to marketing, or needing to spread awareness of the changes they are making and the benefits they offer.

Developers can sometimes have a tendency to go over the heads of the IT team when it comes to using (or not using) new technologies, which can lead to an uncoordinated mish mash of tools at best, and data and security risks at worst. IT teams must make new cloud tools and strategies understandable and accessible. Rather than emails and mandates, there should be easy access, pizza-fueled training, and continuous support during and after any new cloud adoption journey.

Moving to the cloud can often be overwhelming on many levels – operationally, culturally and financially. However, it becomes much more manageable when you take the time to ask the right questions, and choose and build a strategy that meets you where you are in your cloud journey, no matter how big or small that might be.

Don Boulia is the General Manager of Cloud Developer Services for the IBM Watson and Cloud Platform. He is responsible for offering management, delivery, and operations of developer offerings on the IBM Cloud. Don was most recently Vice President of Cloud Strategy and Portfolio Management where he set the strategic direction for the IBM Cloud portfolio. He has more than 20 years of experience developing and delivering software and has held executive roles in product management, strategy and development within the WebSphere organization, leading emerging WebSphere foundation product deliveries, cloud strategy, portfolio management, open source and open standards initiatives.

Lauren E. Nelson, Forrester’s private infrastructure-as-a-service (IaaS) cloud lead, is an analyst based in Cambridge, Mass., serving Infrastructure & Operations Professionals. Her coverage area spans the IaaS space with extensive knowledge of solutions (including internal private, hosted private, and public IaaS), enterprise adoption trends, the current state of cloud standardization, and cloud metrics creation. Her coverage also includes strategic rightsourcing of applications, cloud strategy development, customer use cases, cloud adoption trends, cloud economics, and the green implications of cloud computing. Lauren has advised hundreds of enterprises on these Topics through speeches, workshops, webinars, inquiries, advisory, and reports.

Sun, 19 Jun 2022 12:00:00 -0500 en-US text/html https://sdtimes.com/cloud/important-tips-for-designing-a-cloud-strategy/
Killexams : IBM Enables Smart Businesses to Survive and Thrive

IBM Enables Smart Businesses to Survive and Thrive
Impact 2009 Middle East Roadshow showcased new technologies for cost optimization, business agility and rapid response

Inefficient business processes and barriers to collaboration can hamper business success, especially in a challenging economic environment. In light of this, IBM’s IMPACT Middle East 2009 road show focused on cost optimization, business agility and rapid response which enabled participants to gain insight into the issues and solutions to not only survive but thrive in the current economic environment. By transforming business processes and improving collaboration across the workforce, organizations can become more agile and responsive to rapidly changing market conditions as well as better able to pursue new revenue opportunities; becoming ‘Smarter’ organisations.

"Working smarter means becoming more intelligent about the way we use the resources that we have, making processes better, faster and more cost-efficient. The solutions and business process management capabilities that we are bringing to the market are enabling our customers to do just that," said Takreem El Tohamy, general manager, IBM Middle East and North Africa. "The recent IMPACT event in the US was a huge success and the Riyadh event was equally a great opportunity for our customers and business partners who learned more about our applications and technology enabling them to become the smart enterprises that the future requires.” And according to Michael Fadi Fawal, SBM Software Group manager, the record attendance at Riyadh event showed significant interest in the ‘smart’ technology by organizations across all sectors in Saudi Arabia.
The roadshow was hosted by Saudi Business Machines (SBM), IBM’s general marketing and services representatives in Saudi Arabia, and the key note speaker of the event was John McLean, Vice President WebSphere Connectivity Development & Hursley Laboratory Director, who shared his wealth of experience across WebSphere and SOA with the audience. John provided a unique opportunity to gain valuable insight about cost optimization strategies to reuse existing assets and connect disparate systems, enhancing business agility through process improvement and smarter collaboration. By sharing his experience and customer stories, John also showed how IBM Smart SOA approach can build a structured future proofed plan for cost optimization and agility.

IMPACT 2009 offered an exclusive opportunity to quickly gain practical knowledge about Topics related to cost optimization strategies, business agility, business user empowerment and how to respond rapidly to business events with IBM Regional and Global executives in addition to SOA experts. IBM also unveiled its comprehensive ‘Smarter Work’ strategy including ‘Smarter Workforce’ and new services for collaboration and business transformation.

Every week businesses waste 5.3 hours per employee due to inefficient processes and two-thirds of employee believe there are colleagues who can help them do their jobs better, but don't know how to find them. In addition, 42 percent of people are forced to make decisions with the wrong information at least once per week, while a good number of CEOs surveyed by IBM said they needed to restructure the way their organizations work.

By taking advantage of today's increasingly instrumented and interconnected world, regional organizations can vastly Boost their infrastructure enabling them not only to save costs but gain a real insight into their businesses and discover where business processes need to be changed to make them more effective organizations.

“Organizations understand that using service-oriented architecture (SOA) is a preferred method of delivering sustainable agility,” said Bashar Kilani, Software Group business unit executive, IBM Middle East. “The flexibility and scalability of such systems enable regional businesses to build smartness into their structure and as such be better enabled to overcome the challenges of rapidly changing market conditions.”

Wed, 29 Jun 2022 12:00:00 -0500 en text/html https://www.albawaba.com/news/ibm-enables-smart-businesses-survive-and-thrive
Killexams : Sears, Kmart tap IBM for mobile commerce platform

Retail giant Sears Holdings Corp.—which includes Sears and Kmart—is tapping IBM’s software to deliver a personalized and more interactive shopping experience for the exploding population of mobile users worldwide.

The existing version of the software is called IBM WebSphere Commerce 7 and incorporates new social-networking and analytics capabilities that enable retailers to automate and personalize promotions for online shoppers. The adoption of this software—currently powering Sears2Go and Kmart2Go—underscores IBM’s commitment to the mobile space and the continued evolution of the mobile-commerce ecosystem.

“Sears2go sits on our IBMWebSphere Commerce software stack, as do the APIs we use for native apps,” said Imran Jooma, senior vice president of ecommerce at Sears Holdings, Hoffman Estates, IL. “We leverage new technologies to give customers more choices as a part of our Shop Your Way offering.

“These innovative technologies make shopping more convenient for our customers,” he said. “We are continuing to lead in the mobile commerce space, with new applications and mobile sites coming alongside improvements in our current offerings.” 

Sears, officially named Sears, Roebuck and Co., is an American chain of mid-range department stores offering various products such as clothing, footwear, bedding, furniture, jewelry, beauty products, appliances, housewares, tools and electronics

Sears merged with Kmart in early 2005, creating the Sears Holdings Corp.

Sears understands that its customer base is increasingly mobile and the company is making major strides in mobile commerce with its Sears2Go service (see story).

Sears Holdings is still using the previous version of IBM WebSphere Commerce and has not yet announced when it plans to upgrade to version 7.

International Business Machines Corp., abbreviated IBM, is a multinational computer technology and information-technology consulting corporation headquartered in Armonk, Town of North Castle, NY.

IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services and consulting services in areas ranging from mainframe computers to nanotechnology.

Automating the mobile buying experience
In June, IBM announced a five-year, $100-million research initiative aimed at improving mobile services and capabilities for businesses and consumers worldwide.

Advancements in mobile devices are reshaping the way customers interact with brands, expanding beyond mere information exchange to true mobile commerce.

According to Forrester Research, the purchase of goods and services from Web sites is projected to reach $211.7 billion by 2012 in the United States alone, up from $125.1 billion in 2007.

To meet this demand, IBM is introducing IBM WebSphere Commerce 7 software that is designed to deliver a new level of intelligence to consumer buying.

The new software aims to enhance the online shopping experience for mobile users by making it easier to both research products and complete transactions.

The new IBM Mobile Starter Store is designed to simplify the shopping experience, enabling customers to browse an online store, conduct side-by-side product comparisons, then view store locations, check inventory availability and complete the purchase.

Shoppers can place orders online and pick up their merchandise at the closest store, which is automatically mapped out for them on their mobile phone.

With the new IBM technology, retailers can also deliver timely, relevant and personalized brand information and promotions based on past purchases to the customer’s mobile device through text messages or email.

Emerging markets
According to IBM’s Institute for Higher Value, the number of mobile users will grow by 191 percent from 2006 to 2011 to reach approximately 1 billion users worldwide.

These numbers are being driven worldwide by people in both industrialized and developing nations. Because broadband access remains difficult in many places, handheld devices are often the only means of access to the Web.

Li-Ning, China’s largest athletics equipment and accessories manufacturer, has experienced steady growth in online sales since launching its ecommerce site in 2008, according to IBM. A growing number of these customers are accessing its site through mobile phones and other handheld devices.

With ecommerce largely untapped in China, Li Ning adopted IBM technology, which helps its customers view top-selling merchandise and detailed product information on a homepage they can customize.

Li-Ning intends to expand beyond these basic functions to take advantage of IBM’s new commerce software, which will allow the company to digitally deliver personalized sales promotions and other information.

Li-Ning also plans to pursue the existing trend in commerce, reaching customers through social networking sites.

Selling through social networking
IBM’s new software lets retailers leverage the growing influence of social networks, bringing brand and product discussions back to the retailer’s site and hopefully converting them into transactions.

For example, a product review or blog post with a link back to the retailers’ sites can automatically be sent with one click to Facebook or another social networking site.

Sellers can augment their brand experience with richer content that includes threaded discussions, along with phone- and video-sharing.

Sam Ash, a retailer of musical instruments and DJ equipment, is using WebSphere Commerce through IBM business partner SysIQ to enhance its online store with product ratings and reviews from customers. It is finding success combining this feature with performance simulations of products they sell.

For example, the company created a “virtual cymbal room” where shoppers can test the actual sound of their cymbals.

WebSphere Commerce 7 also has enhancements that IBM claims better address the needs of businesses selling to other businesses online, through a new Web 2.0-based B2B store platform.

This features a product finder, mini-shopping cart, drag-and-drop shopping capability and the ability to manage multiple saved orders.

Traditional B2B sites are cumbersome to use and often require customer service calls to complete sales, according to IBM.

As mobile becomes an increasingly important sales channel for businesses, IBM claims that its B2B store delivers B2C-like features to business customers while supporting contracts, advanced procurement options and a more streamlined checkout process.

WebSphere Commerce comes with the IBM WebSphere Application Server and DB2, with the goal of helping retailers attain high transaction volumes, reliable and highly available operation and integration to back-end systems and applications using SOA interfaces.

WebSphere Commerce 7 includes integrations to IBM Lotus Connections, Bazaarvoice and Pluck SiteLife.

IBM WebSphere Commerce software includes capabilities for marketing, catalog management and merchandising to help companies Boost the customer shopping experiences across all sales channels from online and over the phone to mobile and in-store.

IBM WebSphere Commerce 7 is available starting at about $30,000 for 100 Processor Value Units (PVUs).

IBM speaks
Mobile Commerce Daily’s Dan Butcher interviewed Errol Denger, Denver, CO-based strategy program director of WebSphere Commerce at IBM. Here is what he had to say:

What is IBM’s strategy behind the launch of WebSphere Commerce 7?
As today’s savvy customers embrace new touch points and interaction models, the brand experience has become increasingly fragmented.  These empowered customers expect a consistent, contextual and relevant brand experience even as they jump across channels or interaction models, such as social and community.

WebSphere Commerce is designed with this in mind and our strategy is to be the market leading Customer Interaction Platform enabling companies to deliver a consistent, customer-centric experience across multiple channels and touch points.  

To succeed with mobile commerce, companies need to view this channel as an extension of their ecommerce platform. Version 7 provides integrated mobile commerce support so companies can run their mobile site as a seamless extension of the online brand experience.

The foundation of the WebSphere Commerce v7 is a powerful Precision Marketing engine that enables companies to support rich, customer-centric “dialogues” across channels and interaction models, including social commerce and widgets.

Built from the ground up, the Precision Marketing engine orchestrates Web, mobile, cross-channel, third-party applications and services such as ratings, reviews, communities, email and other interactions enabling marketers to centrally control the digital experience both today and into the future.

Thus, mobile is now a true extension of the multi-channel brand experience.

In addition to powerful marketing capabilities, the WebSphere Commerce Mobile Store Solution offers the following capabilities:
• Integrated mobile message support (SMS) for marketing messages, digital coupons and other key messages such as account or order notification status
• Mobile optimized store supporting optimized browsing capabilities, as well as mobile marketing and promotions, product information and availability, store  and stock locator, mobile shopping list (Wishlist), mobile cart, buy on mobile and pickup, order status and tracking
• Integrated into cross-channel precision marketing with support for mobile triggers and events as outlined above

With which handsets is it compatible?
This is designed to support mobile phones with 240*320 or higher resolution, including RIM’s BlackBerry, Apple’s iPhone, Nokia, Microsoft’s Windows Mobile and Google’s Android.

How is IBM getting the word out about this software (i.e. marketing tactics)?
We are using our standard awareness mechanisms including press, analysts, Webinars and briefings, demos, tradeshow presentations, etcetera.

What is the current state of mobile commerce, and what is its potential?
Mobile devices have become “Lifestyle Infrastructure Tools.” There is more technology in your mobile phone today than there was in the first ship launched to the moon, and 3.8 billion people worldwide have a mobile device in 2008. Mobile services are expected to grow 6.5 percent for 2009.

More importantly, mobile Internet penetration is reaching a critical mass, with over 22 percent (eMarketer) of the U.S. population and 17 percent (Forrester) of Western Europeans accessing the Internet on their mobile devices. This is the same penetration as the percentage of the  population that had Internet access in 1999.

This indicates that we have clearly crossed the adoption chasm and are entering early mainstream—and more importantly, critical mass. 

The implication is that customers now expect to effectively and contextually interact with brands on their mobile devices. Innovative retailers will capitalize on this to not only enhance the overall brand experience, but will also use this as an opportunity to increase cross-channel stickiness.

An IBM Institute for Business Value study indicates that almost 50 percent of shoppers switch retailers when they switch channel—by effectively using mobile to complete transactions or drive shoppers directly to stores, retailers will help address this defection.

Mobile will continue to evolve as both a stand-alone shopping channel and over the next 18 months will play a significant role in enhancing the in-store experience. Given this vision, IBM will continue to invest in mobile and innovate this channel to enhance the overall brand experience.

Sun, 12 Jul 2015 05:42:00 -0500 en-US text/html https://www.retaildive.com/ex/mobilecommercedaily/sears-kmart-tap-ibm-for-mobile-commerce-platform
Killexams : Jason McGee

Opinions expressed by ICN authors are their own.

Jason McGee, IBM Fellow, is VP and CTO, IBM Cloud Platform. Jason is currently responsible for IBM Cloud's foundational developer services, including Containers and Blueprints. Jason is also responsible for the technical strategy and architecture for all of IBM’s Cloud Developer Platform.

Previously Jason has served as CTO of Cloud Foundation Services, Chief Architect of PureApplication System, WebSphere Extended Deployment, WebSphere sMash, and WebSphere Application Server on distributed platforms.

The opinions expressed in this blog are those of Jason McGee and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Sun, 03 Jun 2018 12:22:00 -0500 Jason McGee en text/html https://www.infoworld.com/author/Jason-McGee/
Killexams : IBM: Higher Margin on Software and Systems Reinforces Promising Outlook No result found, try new keyword!IBM's software segment had a very strong quarter ... The growth was particularly strong in key branded middleware, with WebSphere up 32% year-over-year (YOY), Tivoli up 12% YOY, Rational up ... Tue, 26 Jul 2022 12:00:00 -0500 en-us text/html https://www.thestreet.com/opinion/ibm-higher-margin-on-software-and-systems-reinforces-promising-outlook-10986134 Killexams : IBM Unveils $1 Billion Platform-as-a-Service Investment No result found, try new keyword!BlueMix runs on SoftLayer's global cloud platform. The investments also bring IBM's middleware portfolio, such as WebSphere, to the instant global cloud distribution system of SoftLayer through ... Fri, 22 Jul 2022 12:00:00 -0500 en-us text/html https://www.thestreet.com/technology/ibm-unveils-1-billion-platform-as-a-service-investment-12438325 Killexams : Don Boulia

Don Boulia is responsible for offering management, delivery, and operations of developer offerings in the IBM Cloud. Don was most recently Vice President of Cloud Strategy and Portfolio Management where he set the strategic direction for the IBM Cloud portfolio.

Prior to that role, Don was Vice President of Cloud Services, leading offering management and development of IBM Cloud Integration offerings. Don has over 20 years of experience developing and delivering software in a variety of roles. Don has held executive roles in product management, strategy and development within the WebSphere organization, leading emerging WebSphere foundation product deliveries, cloud strategy, portfolio management, open source and open standards initiatives.

The opinions expressed in this blog are those of Don Boulia and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

Tue, 28 Nov 2017 20:28:00 -0600 Don Boulia en text/html https://www.infoworld.com/author/Don-Boulia/
Killexams : Bon-Ton Stores mcommerce site and mobile coupons bring double-digit increase in orders

Bon-Ton Stores Inc. claims it has increased sales via a new mobile Web site that enhances the shopping experience by proposing relevant products and automatically providing coupons and discounts based on customer preferences. 

The retail giant owns seven brands – Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers – and al have seen success with the use of mobile.

“As customer demographics change and customers change and adapt we have to adapt with them and go to where they are and give them access to us wherever and whenever,” said Jimmy Amnsker, senior vice president of ecommerce at Bon-Ton, Milwaukee, WI.

“We wanted to make sure give customers a choice on how to interact with us,” he said.

The Bon-Ton Stores Inc. is a regional department store company based in York, PA, chiefly operating 280 department stores and 10 furniture galleries in 23 states throughout the United States.

Bon-Ton’s new mobile site is able to identify shoes, accessories and pants to complete the order.

The mobile site is able to develop targeted marketing campaigns tailoring the shopping experience for specific customer segments using new media capabilities and mobile coupons.

For instance, during this year’s winter formal season, Bon-Ton is targeting teen shoppers across multiple sales channels.

Teens can try on formal dresses in the store, receive a mobile coupon delivered to their smartphones, share photos of their favorite dresses with their family and friends via any social networking site and complete their purchases in the store or online.

While still in its infancy, mobile shopping is contributing to the growth of online sales.

According to the third annual Coremetrics Black Friday Benchmark Report, 5.6 percent of people logged retailers’ sites using a mobile device on Black Friday, representing a jump of 26. 7 percent compared to last year.

By using IBM WebSphere Commerce software, Bon-Ton is able to streamline day-to-day back office functions such as managing inventory and shipping.

Bon-Ton is making more merchandise available to customers with faster delivery methods.

No newbie to mobile
Cosmetics giant Clinique used mobile to activate its print campaign within Bon-Ton Stores Inc.-owned Bergner’s weekly circular.

Vertis Communications was responsible for the effort. With the large reach that the circular has among Bergner’s customers, Clinique and Bon-Ton were able to build a sizeable mobile database for future marketing efforts.

Clinique added a mobile call to action within the Bon-Ton circular that asked consumers to text the keyword GIFT to short code 266866 to sign up to receive exclusive text alerts for upcoming gift offers.

According to the CTIA, consumers exchanged more than 5 billion text messages per day, as of March 2010.

Text messaging is starting to play an even more important role than voice. According to Nielsen Mobile, the average consumer sends 584 messages versus using less than 200 voice minutes. 

Additionally, 95 percent of existing mobile contracts have SMS built into the agreement and more than 90 percent of text messages are opened and read compared to less than 40 percent of all email solicitations.

“We built a mobile site because it lets us reach a younger demographic that we don’t typically see in our stores at a high level and we are letting customer shop when and how they want,” Mr. Amnsker said.

Final take
Giselle Tsirulnik is senior editor of Mobile Commerce Daily

Thu, 02 Dec 2010 18:45:00 -0600 en-US text/html https://www.retaildive.com/ex/mobilecommercedaily/bon-ton-stores-mcommerce-site-and-mobile-coupons-bring-double-digit-increase-in-orders
Killexams : IBM closes acquisition of Unica - News briefs

IBM closes acquisition of Unica Corp.
IBM has closed its acquisition of Unica Corp., advancing its ability to help organizations analyze and predict customer preferences and develop highly targeted marketing campaigns.  

Customer relationships are a top-of-mind issue for CEOs, according to a recent IBM study which found that 95 percent of CEOs leading top performing organizations believe that getting closer to the customer will be the key to delivering on their business goals over the next five years. 

Unica?s recent performance underscores market interest in creating a consistent and relevant customer experience. 

In the past year, Unica added nearly 450 customers, including Air France, Autodesk, Hilton Hotels, O2, Qualcomm and United Airlines. 

IBM expects to continue that momentum through a broad software portfolio for marketing organizations, including WebSphere Commerce and recently acquired technologies from Sterling Commerce, Coremetrics, and now, Unica.

With the closing of this acquisition, approximately 500 Unica employees join IBM?s Software Solutions Group. 

EToro launches social trading App for Android
EToro?s financial trading platform has gone mobile with the launch of an Android application.

With OpenBook for Android, traders have the freedom and flexibility to trade on the go and participate in social trading on the move using an operating system that, according to Gartner and IDC, will become the second most widely used  in the world.

EToro?s OpenBook provides financial  traders with real time feeds of other traders? positions, profits and strategies.

The platform enables users to view, share and even copy their chosen trader?s moves in real-time.
By enabling traders to follow and interact with each other, OpenBook breaks barriers between traders, accelerates knowledge sharing and shortens the learning curve for users that want to bring their trading experience to the next level.  

ADITIC publishes mobile metrics from its ad network
Sofialys, a leading French mobile advertising specialist launched a performance-based (CPC) ad network, ADITIC, just over a year ago.

Since then, the company has been focusing on bringing audience to its global network by directly signing publishers and building partnerships with key mobile ad networks. 

Since its launch, the ADITIC marketplace has gone from strength to strength and currently makes over 2 billion ad requests available each month across its 20 countries of more than 500 registered mobile publishers and 150 advertisers.

According to the latest figures, more than 60 percent of ADITIC?s traffic comes from applications rather than the mobile Web.

An overwhelming proportion of this traffic is generated by iPhones, while Android traffic has also experienced a sharp increase in recent months.

The company also points out that interestingly, in global terms, Nokia handsets represent the highest percentage of overall traffic on the network (29 percent), followed by the iPhone (21 percent), Samsung (13 percent), LG (6 percent) and SE (5 percent).

India set for mobile social networking boom
The number of mobile social network users in India is expected to reach around 72 million by 2014, driven by the reduced cost of smartphones and the launch of 3G services, which will enhance the consumer experience, according to the latest research from global telecoms, media and technology adviser, Analysys Mason.

The number of online social network users in India has grown by 43 percent to approximately 33 million unique users as of July 2010, with India emerging as the seventh largest market globally.

According to the report, the increased number of social network users is driving the number of mobile social network users (around 10 million in 2009), representing around 2.2 percent of the total number of mobile subscribers. 

Operators and handset manufacturers have started taking several initiatives to address this emerging opportunity. However, both need to expand their addressable base of consumers and focus on service innovation to increase the penetration of social networking in India.

Young people and young professionals are driving the adoption of mobile social networking in India, accounting for 70 percent of the total number of users in 2009.

In terms of gender, males account for 56 percent of the total number of mobile social network users in India.

DeviceAnywhere introduces automated smartphone testing for enterprises
DeviceAnywhere will introduce Test Automation for Smartphones at CTIA.

The enterprise product helps companies solve the challenges they face in reliably developing and supporting mobile applications for their employees and customers.

Accurate automated testing is essential for enterprises supporting mobile applications, as software failures put enterprises at risk and affect their credibility to their customers and stakeholders. 

With Test Automation for Smartphones, users can easily create simple or complex test scripts to test any mobile application, Web site or content.

They can flexibly create manual, partially automated, and fully automated tests, which can be run at the tester?s convenience.

Results are automatically saved to a Web-based reporting interface, accessible by colleagues in remote locations.

Opera and NetSweeper bring security and content filtering to the mobile Web
Opera Software and Netsweeper Inc. have announced today a partnership that will provide added security and Internet content filtering to operators who ship and distribute the Opera Mini browser. 

With Netsweeper?s technology, Opera will be able to offer mobile operators increased ability to block phishing, fraud, viruses, trojans, malware, access to adult content or other sites, services that are deemed inappropriate, and also add in an extra level of security, especially for enterprise networks.

This new solution leverages the latest caching technologies and is capable of processing interactive, user-generated Web 2.0 content that will further strengthen online user protection.

Wed, 06 Oct 2010 19:05:00 -0500 en-US text/html https://www.marketingdive.com/ex/mobilemarketer/cms/resources/news-briefs/7651.html
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