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Killexams : IBM Fundamentals learn - BingNews https://killexams.com/pass4sure/exam-detail/C2010-650 Search results Killexams : IBM Fundamentals learn - BingNews https://killexams.com/pass4sure/exam-detail/C2010-650 https://killexams.com/exam_list/IBM Killexams : Best Courses for Database Administrators

Database Administrator Courses

Database professionals are in high demand. If you already work as one, you probably know this. And if you are looking to become a database administrator, that high demand and the commensurate salary may be what is motivating you to make this career move. 

How can you advance your career as a database administrator? By taking the courses on this list.

If you want to learn more about database administration to expand your knowledge and move up the ladder in this field, these courses can help you achieve that goal.

Oracle DBA 11g/12c – Database Administration for Junior DBA from Udemy

Udemy’s Oracle DBA 11g/12c – Database Administration for Junior DBA course can help you get a high-paying position as an Oracle Database Administrator. 

Best of all, it can do it in just six weeks.

This database administrator course is a Udemy bestseller that is offered in eight languages. Over 29,000 students have taken it, giving it a 4.3-star rating. Once you complete it and become an Oracle DBA, you will be able to:

  • Install the Oracle database.
  • Manage Tablespace.
  • Understand database architecture.
  • Administer user accounts.
  • Perform backup and recovery.
  • Diagnose problems.

To take the intermediate-level course that includes 11 hours of on-demand video spanning 129 lectures, you should have basic knowledge of UNIX/LINUX commands and SQL.

70-462: SQL Server Database Administration (DBA)

The 70-462: SQL Server Database Administration (DBA) course from Udemy was initially designed to help beginner students ace the Microsoft 70-462 exam. Although that exam has been officially withdrawn, you can still use this course to gain some practical experience with database administration in SQL Server.

Many employers seek SQL Server experience since it is one of the top database tools. Take the 70-462: SQL Server Database Administration (DBA) course, and you can gain valuable knowledge on the subject and deliver your resume a nice boost.

Some of the skills you will learn in the 70-462 course include:

  • Managing login and server roles.
  • Managing and configuring databases.
  • Importing and exporting data.
  • Planning and installing SQL Server and related services.
  • Implementing migration strategies.
  • Managing SQL Server Agent.
  • Collecting and analyzing troubleshooting data.
  • Implementing and maintaining indexes.
  • Creating backups.
  • Restoring databases.

DBA knowledge is not needed to take the 10-hour course that spans 100 lectures, and you will not need to have SQL Server already installed on your computer. In terms of popularity, this is a Udemy bestseller with a 4.6-star rating and over 20,000 students.

MySQL Database Administration: Beginner SQL Database Design from Udemy

Nearly 10,000 students have taken the MySQL Database Administration: Beginner SQL Database Design course on Udemy, making it a bestseller on the platform with a 4.6-star rating.

The course features 71 lectures that total seven hours in length and was created for those looking to gain practical, real-world business intelligence and analytics skills to eventually create and maintain databases.

What can you learn from taking the Beginner SQL Database Design course? Skills such as:

  • Connecting data between tables.
  • Assigning user roles and permissions.
  • Altering tables by removing and adding columns.
  • Writing SQL queries.
  • Creating databases and tables with the MySQL Workbench UI.
  • Understanding common Relational Database Management Systems.

The requirements for taking this course are minimal. It can help to have a basic understanding of database fundamentals, and you will need to install MySQL Workbench and Community Server on your Mac or PC.

Database Administration Super Bundle from TechRepublic Academy

If you want to immerse yourself into the world of database administration and get a ton of bang for your buck, TechRepublic Academy’s Database Administration Super Bundle may be right up your alley.

It gives you nine courses and over 400 lessons equaling over 86 hours that can put you on the fast track to building databases and analyzing data like a pro. A sampling of the courses offered in this bundle include:

  • NoSQL MongoDB Developer
  • Introduction to MySQL
  • Visual Analytics Using Tableau
  • SSIS SQL Server Integration Services
  • Microsoft SQL Novice To Ninja
  • Regression Modeling With Minitab

Ultimate SQL Bootcamp from TechRepublic Academy

Here is another bundle for database administrators from TechRepublic Academy. With the Ultimate SQL Bootcamp, you get nine courses and 548 lessons to help you learn how to:

  • Write SQL queries.
  • Conduct data analysis.
  • Master SQL database creation.
  • Use MySQL and SQLite
  • Install WAMP and MySQL and use both tools to create a database.

Complete Oracle Master Class Bundle from TechRepublic Academy

The Complete Oracle Master Class Bundle from TechRepublic Academy features 181 hours of content and 17 courses to help you build a six-figure career. This intermediate course includes certification and will deliver you hands-on and practical training with Oracle database systems.

Some of the skills you will learn include:

  • Understanding common technologies like the Oracle database, software testing, and Java.
  • DS and algorithms.
  • RDBMS concepts.
  • Troubleshooting.
  • Performance optimization.

Learn SQL Basics for Data Science Specialization from Coursera

Coursera’s Learn SQL Basics for Data Science Specialization course has nearly 7,000 reviews, giving it a 4.5-star rating. Offered by UC Davis, this specialization is geared towards beginners who lack coding experience that want to become fluent in SQL queries.

The specialization takes four months to complete at a five-hour weekly pace, and it is broken down into four courses:

  1. SQL for Data Science
  2. Data Wrangling, Analysis, and AB Testing with SQL
  3. Distributed Computing with Spark SQL
  4. SQL for Data Science Capstone Project

Skills you can gain include:

  • Data analysis
  • Distributed computing using Apache Spark
  • Delta Lake
  • SQL
  • Data science
  • SQLite
  • A/B testing
  • Query string
  • Predictive analytics
  • Presentation skills
  • Creating metrics
  • Exploratory data analysis

Once finished, you will be able to analyze and explore data with SQL, write queries, conduct feature engineering, use SQL with unstructured data sets, and more.

Relational Database Administration (DBA) from Coursera

IBM offers the Relational Database Administration (DBA) course on Coursera with a 4.5-star rating. Complete the beginner course that takes approximately 19 hours to finish, and it can count towards your learning in the IBM Data Warehouse Engineer Professional Certificate and IBM Data Engineering Professional Certificate programs.

Some of the skills you will learn in this DBA course include:

  • Troubleshooting database login, configuration, and connectivity issues.
  • Configuring databases.
  • Building system objects like tables.
  • Basic database management.
  • Managing user roles and permissions.
  • Optimizing database performance.

Oracle Autonomous Database Administration from Coursera

Offered by Oracle, the Autonomous Database Administration course from Coursera has a 4.5-star rating and takes 13 hours to complete. It is meant to help DBAs deploy and administer Autonomous databases. Finish it, and you will prepare yourself for the Oracle Autonomous Database Cloud Certification.

Some of the skills and knowledge you can learn from this course include:

  • Oracle Autonomous Database architecture.
  • Oracle Machine Learning.
  • SQL Developer Web.
  • APEX.
  • Oracle Text
  • Autonomous JSON.
  • Creating, deploying, planning, maintaining, monitoring, and implementing an Autonomous database.
  • Migration options and considerations.

Looking for more database administration and database programming courses? Check out our tutorial: Best Online Courses to Learn MySQL.

Disclaimer: We may be compensated by vendors who appear on this page through methods such as affiliate links or sponsored partnerships. This may influence how and where their products appear on our site, but vendors cannot pay to influence the content of our reviews. For more info, visit our Terms of Use page.

Thu, 21 Jul 2022 16:35:00 -0500 en-US text/html https://www.databasejournal.com/ms-sql/database-administrator-courses/
Killexams : IBM heads lower despite upside results lower margins, reduced FCF guidance weigh on sentiment (IBM) No result found, try new keyword!IBM says it was not caused by underlying fundamentals. IBM cited FX headwinds and the exiting ... Read our cookie policy to learn more. Mon, 18 Jul 2022 12:00:00 -0500 en text/html https://www.briefing.com/in-depth-analysis/story-stocks/2022/7/19/ibm-heads-lower-despite-upside-results-lower-margins-reduced-fcf-guidance-weigh-on-sentiment-(ibm) Killexams : Cybrary confronts the cyberskills gap head on; raises $25M

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As we move deeper into 2022, almost every company is feeling the cyberskills gap to some degree. Now with the cyber workforce gap hitting 2.72 million, it’s unsurprising that IBM research recently found that 83% of organizations have had more than one data breach.  

With the workforce gap showing no sign of closing, training is becoming critical for employees to teach cybersecurity professionals the skills they need to thrive amid today’s complex threat landscape. 

Addressing the cyberskills gap 

As the cyberskills gap continues to grow, more and more organizations are recognising the need to use training — rather than hiring — to fix the shortage. 

“Studies continue to show that a cybersecurity staffing shortage is placing organizations at risk, and the skills shortage and its associated impacts have not improved over the past few years,” said Kevin Hanes, CEO of Cybrary, a cybersecurity skills training platform. 

“Products and technology will not help solve this fundamental issue; rather, investing in people is key to narrowing the cybersecurity skills gap and helping to combat increasing burnout and human error,” Hanes said. 

Hanes says that Cybrary is aiming to address these challenges by providing cybersecurity practitioners with the “right training at the right time” to equip them to respond to modern threats. 

It does this by providing them with a platform they can use to access learning materials and prepare for professional certifications with scenario-based training and over 1,900 learning activities. 

A look at the IT training market 

Cybrary is competing against a range of cybersecurity training providers that offer online, in-person training and boot camps. The provider sits loosely within the global IT training market, which researchers valued at $68 billion in 2020, and estimate will reach a value of $97.6 billion by 2026. 

One of Cybrary’s competitors is Pluralsight, which offers a mixture of courses, skill-assessments labs, and hands-on learning developed by industry experts on Topics such as Microsoft Azure Deployment, AWS Operations and Ruby Language Fundamentals. 

Pluralsight most recently announced raising $430.4 million in revenue in 2020. 

Another competitor is Infosec, a cybersecurity training and security awareness training provider with over 2,000 resources, including over 1,400 cybersecurity courses and cyber ranges, and live boot camps with instructor-led training. According to Zoominfo, Infosec has raised $31 million in revenue

However, Hanes argues that Cybrary differentiates itself from other solutions on the market by offering up-to-date learning material at a lower price point. 

“Cybrary’s platform allows individuals and teams to skill up on their own time from anywhere in the world. And with the Cybrary Threat Intelligence Group (CTIG) and SMEs developing new content in real time, Cybrary users can be confident that we are providing them with high-quality training that covers the latest threats and vulnerabilities impacting the industry.” 

Today, Cybrary announced it has raised $25 million as part of a series C funding round, bringing its total funding to $48 million following a $19 billion series B funding round in 2019. 

The organization intends to use the funding to enhance its R&D across engineering, product and marketing teams, while growing the capabilities of the Cybrary Threat Intelligence Group.

More broadly, the funding highlights that investors are looking to security training as a potential solution to bridge the cyberskills gap. 

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.

Tue, 02 Aug 2022 08:00:00 -0500 Tim Keary en-US text/html https://venturebeat.com/2022/08/02/cybrary-cyber-skills-gap/
Killexams : IBM RELEASES SECOND QUARTER RESULTS

Growth Across Key Segments Led by Hybrid Cloud Adoption; Solid Cash and Profit Generation

ARMONK, N.Y., July 18, 2022 /PRNewswire/ -- IBM (NYSE: IBM) today announced second-quarter 2022 earnings results.

IBM Corporation logo. (PRNewsfoto/IBM)

"In the quarter we delivered good revenue performance with balanced growth across our geographies, driven by client demand for our hybrid cloud and AI offerings. The IBM team executed our strategy well," said Arvind Krishna, IBM chairman and chief executive officer. "With our first half results, we continue to expect full-year revenue growth at the high end of our mid-single digit model."

Second-Quarter Highlights

  • Revenue
    - Revenue of $15.5 billion, up 9 percent, up 16 percent at constant currency (about 5 points from sales to Kyndryl)
    - Software revenue up 6 percent, up 12 percent at constant currency (about 7 points from sales to Kyndryl)
    - Consulting revenue up 10 percent, up 18 percent at constant currency
    - Infrastructure revenue up 19 percent, up 25 percent at constant currency (about 7 points from sales to Kyndryl)
    - Hybrid cloud revenue, over the last 12 months, of $21.7 billion, up 16 percent, up 19 percent at constant currency
  • Cash Flow
    - On a consolidated basis, year to date, net cash from operating activities of $4.6 billion; free cash flow of $3.3 billion

SECOND QUARTER 2022 INCOME STATEMENT SUMMARY












Pre-tax














Gross



Pre-tax


Income



Net



Diluted





Revenue



Profit



Income


Margin



Income



EPS


GAAP from
Continuing
Operations


$

15.5B


$

8.3B


$

1.7B


11.1

%

$

1.5B


$

1.61


Year/Year



9

%*


6

%


89

%

4.7

Pts


81

%


79

%

Operating
(Non-GAAP)





$

8.5B


$

2.5B


16.2

%

$

2.1B


$

2.31


Year/Year






5

%


48

%

4.2

Pts


45

%


43

%

*16% at constant currency

"We are a faster-growing, focused, disciplined company with sound business fundamentals," said James Kavanaugh, IBM senior vice president and chief financial officer. "Our recurring revenue stream and solid cash generation position us well to continue to invest in R&D, acquire new companies, and strengthen our talent in every part of the business, while also returning value to shareholders through our dividend."

Segment Results for Second Quarter

  • Software (includes Hybrid Platform & Solutions, Transaction Processing)— revenues of $6.2 billion, up 6.4 percent, up 11.6 percent at constant currency (about 7 points from sales to Kyndryl):
    - Hybrid Platform & Solutions up 4 percent, up 9 percent at constant currency (about 1.5 points from sales to Kyndryl):
    -- Red Hat up 12 percent, up 17 percent at constant currency
    -- Automation up 4 percent, up 8 percent at constant currency
    -- Data & AI flat, up 4 percent at constant currency
    -- Security flat, up 5 percent at constant currency
    - Transaction Processing up 12 percent, up 19 percent at constant currency (about 22 points from sales to Kyndryl)
    - Software segment hybrid cloud revenue up 14 percent, up 18 percent at constant currency
  • Consulting (includes Business Transformation, Technology Consulting and Application Operations)— revenues of $4.8 billion, up 9.8 percent, up 17.8 percent at constant currency:
    - Business Transformation up 9 percent, up 16 percent at constant currency
    - Technology Consulting up 14 percent, up 23 percent at constant currency
    - Application Operations up 9 percent, up 17 percent at constant currency
    - Consulting segment hybrid cloud revenue up 20 percent, up 29 percent at constant currency
  • Infrastructure (includes Hybrid Infrastructure, Infrastructure Support)— revenues of $4.2 billion, up 19.0 percent, up 25.4 percent at constant currency (about 7 points from sales to Kyndryl):
    - Hybrid Infrastructure up 34 percent, up 41 percent at constant currency (about 7 points from sales to Kyndryl)
    -- IBM z Systems up 69 percent, up 77 percent at constant currency
    -- Distributed Infrastructure up 11 percent, up 17 percent at constant currency
    - Infrastructure Support down 2 percent, up 5 percent at constant currency (about 8 points from sales to Kyndryl)
    - Infrastructure segment hybrid cloud revenue up 24 percent, up 30 percent at constant currency
  • Financing (includes client and commercial financing)— revenues of $0.1 billion, down 29.9 percent, down 26.6 percent at constant currency

Cash Flow and Balance Sheet
On a consolidated basis, in the second quarter, the company generated net cash from operating activities of $1.3 billion or $2.6 billion excluding IBM Financing receivables. IBM's free cash flow was $2.1 billion. The company returned $1.5 billion to shareholders in dividends in the second quarter.

On a consolidated basis, for the first six months of the year, the company generated net cash from operating activities of $4.6 billion or $4.2 billion excluding IBM Financing receivables. IBM's free cash flow was $3.3 billion, which includes cash impacts from the company's structural actions initiated at the end of 2020.

IBM ended the second quarter with $7.8 billion of cash on hand (which includes marketable securities), up $0.2 billion from year-end 2021. Debt, including IBM Financing debt of $12.3 billion, totaled $50.3 billion, down $1.4 billion since the end of 2021.

Full-Year 2022 Expectations

  • Revenue growth: The company continues to expect constant currency revenue growth at the high end of its mid-single digit model. The company also expects an additional 3.5 point contribution from incremental sales to Kyndryl. At mid-July 2022 foreign exchange rates, currency is expected to be about a six-point headwind.
  • Free Cash Flow: The company now expects about $10 billion in consolidated free cash flow.

Forward-Looking and Cautionary Statements
Except for the historical information and discussions contained herein, statements contained in this release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on the company's current assumptions regarding future business and financial performance. These statements involve a number of risks, uncertainties and other factors that could cause genuine results to differ materially, including, but not limited to, the following: a downturn in economic environment and client spending budgets; a failure of the company's innovation initiatives; damage to the company's reputation; risks from investing in growth opportunities; failure of the company's intellectual property portfolio to prevent competitive offerings and the failure of the company to obtain necessary licenses; the company's ability to successfully manage acquisitions, alliances and dispositions, including integration challenges, failure to achieve objectives, the assumption of liabilities, and higher debt levels; fluctuations in financial results; impact of local legal, economic, political, health and other conditions; the company's failure to meet growth and productivity objectives; ineffective internal controls; the company's use of accounting estimates; impairment of the company's goodwill or amortizable intangible assets; the company's ability to attract and retain key employees and its reliance on critical skills; impacts of relationships with critical suppliers; product quality issues; impacts of business with government clients; reliance on third party distribution channels and ecosystems; cybersecurity and data privacy considerations; adverse effects related to climate change and environmental matters, tax matters; legal proceedings and investigatory risks; the company's pension plans; currency fluctuations and customer financing risks; impact of changes in market liquidity conditions and customer credit risk on receivables; potential failure of the separation of Kyndryl Holdings, Inc. to qualify for tax-free treatment; risk factors related to IBM securities; and other risks, uncertainties and factors discussed in the company's Form 10-Qs, Form 10-K and in the company's other filings with the U.S. Securities and Exchange Commission or in materials incorporated therein by reference. Any forward-looking statement in this release speaks only as of the date on which it is made. Except as required by law, the company assumes no obligation to update or revise any forward-looking statements.

Presentation of Information in this Press Release
On November 3, 2021, IBM completed the separation of Kyndryl. Unless otherwise specified, results are presented on a continuing operations basis. All references to revenue impacts from sales to Kyndryl are incremental sales post-separation.

In an effort to provide investors with additional information regarding the company's results as determined by generally accepted accounting principles (GAAP), the company has also disclosed in this press release the following non-GAAP information, which management believes provides useful information to investors:

IBM results —

  • adjusting for currency (i.e., at constant currency);
  • presenting operating (non-GAAP) earnings per share amounts and related income statement items;
  • consolidated free cash flow;
  • consolidated cash from operating activities excluding IBM Financing receivables;

The rationale for management's use of these non-GAAP measures is included in Exhibit 99.2 in the Form 8‑K that includes this press release and is being submitted today to the SEC.

Conference Call and Webcast
IBM's regular quarterly earnings conference call is scheduled to begin at 5:00 p.m. EDT, today. The Webcast may be accessed via a link at https://www.ibm.com/investor/events/earnings-2q22. Presentation charts will be available shortly before the Webcast.

Financial Results Below (certain amounts may not add due to use of rounded numbers; percentages presented are calculated from the underlying whole-dollar amounts).

Contact: IBM
Sarah Meron, 347 891 1770
sarah.meron@ibm.com

Tim Davidson, 914 844 7847
tfdavids@us.ibm.com

INTERNATIONAL BUSINESS MACHINES CORPORATION

COMPARATIVE FINANCIAL RESULTS

(Unaudited; Dollars in millions except per share amounts)




Three Months Ended




Six Months Ended





June 30,




June 30,





2022


2021*




2022


2021*



REVENUE

















Software


$

6,166


$

5,795




$

11,938


$

10,933



Consulting



4,809



4,378





9,637



8,641



Infrastructure



4,235



3,560





7,453



6,853



Financing



146



209





300



417



Other



180



277





404



561



TOTAL REVENUE



15,535



14,218





29,732



27,405




















GROSS PROFIT



8,290



7,852





15,625



14,879




















GROSS PROFIT MARGIN

















Software



79.2

%


79.7

%




79.0

%


78.8

%


Consulting



24.2

%


27.6

%




24.3

%


27.7

%


Infrastructure



53.8

%


57.1

%




52.4

%


56.7

%


Financing



35.3

%


29.9

%




36.5

%


32.7

%



















TOTAL GROSS PROFIT MARGIN



53.4

%


55.2

%




52.6

%


54.3

%



















EXPENSE AND OTHER INCOME

















S,G&A



4,855



4,849





9,452



9,536



R,D&E



1,673



1,641





3,352



3,257



Intellectual property and custom development income



(176)



(133)





(297)



(278)



Other (income) and expense



(81)



302





166



647



Interest expense



297



281





607



561



TOTAL EXPENSE AND OTHER INCOME



6,568



6,940





13,280



13,724




















INCOME/(LOSS) FROM CONTINUING OPERATIONS

















BEFORE INCOME TAXES



1,722



912





2,345



1,155



Pre-tax margin



11.1

%


6.4

%




7.9

%


4.2

%


Provision for/(Benefit from) income taxes



257



101





218



(58)



Effective tax rate



14.9

%


11.1

%




9.3

%


(5.0)

%



















INCOME FROM CONTINUING OPERATIONS


$

1,465


$

810




$

2,127


$

1,213




















DISCONTINUED OPERATIONS

















Income/(Loss) from discontinued operations, net of taxes



(73)



515





(2)



1,067




















NET INCOME


$

1,392


$

1,325




$

2,125


$

2,280




















EARNINGS/(LOSS) PER SHARE OF COMMON STOCK

















Assuming Dilution

















Continuing Operations


$

1.61


$

0.90




$

2.34


$

1.34



Discontinued Operations


$

(0.08)


$

0.57




$

0.00


$

1.18



TOTAL


$

1.53


$

1.47




$

2.34


$

2.52




















Basic

















Continuing Operations


$

1.62


$

0.91




$

2.36


$

1.36



Discontinued Operations


$

(0.08)


$

0.57




$

0.00


$

1.19



TOTAL


$

1.54


$

1.48




$

2.36


$

2.55




















WEIGHTED-AVERAGE NUMBER OF COMMON SHARES OUTSTANDING (M's)

















Assuming Dilution



910.7



904.2





910.0



903.0



Basic



901.5



895.0





900.4



894.3



____________________

* Recast to conform with 2022 presentation.

INTERNATIONAL BUSINESS MACHINES CORPORATION

CONDENSED CONSOLIDATED BALANCE SHEET

(Unaudited)




At


At



June 30,


December 31,

(Dollars in Millions)


2022


2021

ASSETS:







Current Assets:







Cash and cash equivalents


$

7,034


$

6,650

Restricted cash



220



307

Marketable securities



524



600

Notes and accounts receivable - trade, net



5,867



6,754

Short-term financing receivables, net



7,233



8,014

Other accounts receivable, net



909



1,002

Inventories



1,684



1,649

Deferred costs



1,010



1,097

Prepaid expenses and other current assets



3,414



3,466

Total Current Assets



27,896



29,539








Property, plant and equipment, net



5,275



5,694

Operating right-of-use assets, net



2,848



3,222

Long-term financing receivables, net



5,316



5,425

Prepaid pension assets



9,930



9,850

Deferred costs



865



924

Deferred taxes



7,073



7,370

Goodwill



55,039



55,643

Intangibles, net



11,571



12,511

Investments and sundry assets



1,689



1,823

Total Assets


$

127,503


$

132,001








LIABILITIES:







Current Liabilities:







Taxes


$

1,742


$

2,289

Short-term debt



5,981



6,787

Accounts payable



3,707



3,955

Deferred income



12,522



12,518

Operating lease liabilities



884



974

Other liabilities



7,008



7,097

Total Current Liabilities



31,844



33,619








Long-term debt



44,328



44,917

Retirement related obligations



13,118



14,435

Deferred income



3,069



3,577

Operating lease liabilities



2,182



2,462

Other liabilities



13,486



13,996

Total Liabilities



108,026



113,005








EQUITY:







IBM Stockholders' Equity:







Common stock



57,802



57,319

Retained earnings



153,298



154,209

Treasury stock — at cost



(169,522)



(169,392)

Accumulated other comprehensive income/(loss)



(22,169)



(23,234)

Total IBM Stockholders' Equity



19,409



18,901








Noncontrolling interests



67



95

Total Equity



19,476



18,996








Total Liabilities and Equity


$

127,503


$

132,001

INTERNATIONAL BUSINESS MACHINES CORPORATION

CASH FLOW ANALYSIS

(Unaudited)
















Trailing Twelve



Three Months Ended


Six Months Ended


Months Ended



June 30,


June 30,


June 30,

(Dollars in Millions)


2022


2021


2022


2021


2022

Consolidated Net Cash from Operations per GAAP


$

1,321


$

2,625


$

4,569


$

7,539


$

9,826

















Less: change in IBM Financing receivables



(1,264)



900



367



3,763



511

Capital Expenditures, net



(494)



(688)



(871)



(1,217)



(2,035)

















Consolidated Free Cash Flow



2,091



1,037



3,331



2,559



7,279

















Acquisitions



(260)



(1,747)



(958)



(2,866)



(1,385)

Divestitures



1,207



(10)



1,268



(25)



1,408

Dividends



(1,488)



(1,467)



(2,963)



(2,924)



(5,907)

Non-Financing Debt



(2,934)



(586)



1,740



(2,331)



2,880

Other (includes IBM Financing net receivables and debt)



(1,607)



(335)



(2,197)



(522)



(4,661)

















Change in Cash, Cash Equivalents, Restricted Cash and Short-term
Marketable Securities*


$

(2,991)


$

(3,108)


$

221


$

(6,110)


$

(387)

____________________

* Cash flows are presented on a consolidated basis.

INTERNATIONAL BUSINESS MACHINES CORPORATION

CASH FLOW

(Unaudited)




Three Months Ended


Six Months Ended



June 30,


June 30,

(Dollars in Millions)


2022


2021


2022


2021

Net Income from Operations


$

1,392


$

1,325


$

2,125


$

2,280

Depreciation/Amortization of Intangibles



1,245



1,680



2,501



3,352

Stock-based Compensation



254



243



488



457

Working Capital / Other



(307)



(1,524)



(912)



(2,313)

IBM Financing A/R



(1,264)



900



367



3,763

Net Cash Provided by Operating Activities


$

1,321


$

2,625


$

4,569


$

7,539

Capital Expenditures, net of payments & proceeds



(494)



(688)



(871)



(1,217)

Divestitures, net of cash transferred



1,207



(10)



1,268



(25)

Acquisitions, net of cash acquired



(260)



(1,747)



(958)



(2,866)

Marketable Securities / Other Investments, net



(281)



(227)



(625)



(562)

Net Cash Provided by/(Used in) Investing Activities


$

172


$

(2,671)


$

(1,186)


$

(4,671)

Debt, net of payments & proceeds



(2,514)



(1,500)



434



(5,799)

Dividends



(1,488)



(1,467)



(2,963)



(2,924)

Financing - Other



(195)



(163)



(290)



(190)

Net Cash Provided by/(Used in) Financing Activities


$

(4,197)


$

(3,131)


$

(2,819)


$

(8,914)

Effect of Exchange Rate changes on Cash



(262)



69



(267)



(65)

Net Change in Cash, Cash Equivalents and Restricted Cash*


$

(2,965)


$

(3,108)


$

297


$

(6,110)

____________________

* Cash flows are presented on a consolidated basis.

INTERNATIONAL BUSINESS MACHINES CORPORATION

SEGMENT DATA

(Unaudited)





Three Months Ended June 30, 2022













(Dollars in Millions)


Software


Consulting


Infrastructure


Financing


Revenue


$

6,166


$

4,809


$

4,235


$

146


Pre-tax Income/(Loss) from Continuing Operations


$

1,375


$

343


$

757


$

102


Pre-tax Margin



22.3

%


7.1

%


17.9

%


69.7

%

Change YTY Revenue



6.4

%


9.8

%


19.0

%


(29.9)

%

Change YTY Revenue - constant currency



11.6

%


17.8

%


25.4

%


(26.6)

%































Three Months Ended June 30, 2021*













(Dollars in Millions)


Software


Consulting


Infrastructure


Financing


Revenue


$

5,795


$

4,378


$

3,560


$

209


Pre-tax Income/(Loss) from Continuing Operations


$

1,059


$

270


$

489


$

131


Pre-tax Margin



18.3

%


6.2

%


13.7

%


63.0

%

____________________

* Recast to conform with 2022 presentation.


















Six Months Ended June 30, 2022













(Dollars in Millions)


Software


Consulting


Infrastructure


Financing


Revenue


$

11,938


$

9,637


$

7,453


$

300


Pre-tax Income/(Loss) from Continuing Operations


$

2,509


$

691


$

956


$

186


Pre-tax Margin



21.0

%


7.2

%


12.8

%


62.0

%

Change YTY Revenue



9.2

%


11.5

%


8.8

%


(28.0)

%

Change YTY Revenue - constant currency



13.4

%


17.6

%


13.4

%


(25.5)

%













































Six Months Ended June 30, 2021*













(Dollars in Millions)


Software


Consulting


Infrastructure


Financing


Revenue


$

10,933


$

8,641


$

6,853


$

417


Pre-tax Income/(Loss) from Continuing Operations


$

1,717


$

547


$

780


$

229


Pre-tax Margin



15.7

%


6.3

%


11.4

%


55.0

%

____________________

* Recast to conform with 2022 presentation.

INTERNATIONAL BUSINESS MACHINES CORPORATION

U.S. GAAP TO OPERATING (Non-GAAP) RESULTS RECONCILIATION

(Unaudited; Dollars in millions except per share amounts)




Three Months Ended June 30, 2022




Continuing Operations







Acquisition-


Retirement-


Tax


Kyndryl-










Related


Related


Reform


Related


Operating




GAAP


Adjustments (1)


Adjustments (2)


Impacts


Impacts (3)


(Non-GAAP)


Gross Profit


$

8,290


$

180


$


$


$


$

8,470


Gross Profit Margin



53.4

%


1.2

pts.


pts.


pts.


pts.


54.5

%

S,G&A


$

4,855


$

(279)


$


$


$

(0)


$

4,576


Other (Income) & Expense



(81)



(1)



(192)





(145)



(418)


Total Expense & Other (Income)



6,568



(280)



(192)





(145)



5,952


Pre-tax Income from Continuing
Operations



1,722



460



192





145



2,518


Pre-tax Income Margin from
Continuing Operations



11.1

%


3.0

pts.


1.2

pts.


pts.


0.9

pts.


16.2

%

Provision for/(Benefit from) Income
Taxes
(4)


$

257


$

115


$

46


$

(4)


$


$

413


Effective Tax Rate



14.9

%


1.8

pts.


0.7

pts.


(0.2)

pts.


(0.9)

pts.


16.4

%

Income from Continuing Operations


$

1,465


$

345


$

146


$

4


$

145


$

2,105


Income Margin from Continuing
Operations



9.4

%


2.2

pts.


0.9

pts.


0.0

pts.


0.9

pts.


13.5

%

Diluted Earnings/(Loss) Per Share:
Continuing Operations


$

1.61


$

0.38


$

0.16


$

0.00


$

0.16


$

2.31





Three Months Ended June 30, 2021




Continuing Operations







Acquisition-


Retirement-


Tax


Kyndryl-










Related


Related


Reform


Related


Operating




GAAP


Adjustments (1)


Adjustments (2)


Impacts


Impacts (3)


(Non-GAAP)


Gross Profit


$

7,852


$

179


$


$


$


$

8,031


Gross Profit Margin



55.2

%


1.3

pts.


pts.


pts.


pts.


56.5

%

S,G&A


$

4,849


$

(294)


$


$


$


$

4,555


Other (Income) & Expense



302



(1)



(317)







(16)


Total Expense & Other (Income)



6,940



(294)



(317)







6,329


Pre-tax Income/(Loss) from Continuing
Operations



912



474



317







1,702


Pre-tax Income Margin from
Continuing Operations



6.4

%


3.3

pts.


2.2

pts.


pts.


pts.


12.0

%

Provision for/(Benefit from) Income
Taxes
(4)


$

101


$

105


$

53


$

(14)


$


$

246


Effective Tax Rate



11.1

%


3.1

pts.


1.0

pts.


(0.8)

pts.


pts.


14.5

%

Income from Continuing Operations


$

810


$

368


$

264


$

14


$


$

1,456


Income Margin from Continuing
Operations



5.7

%


2.6

pts.


1.9

pts.


0.1

pts.


pts.


10.2

%

Diluted Earnings/(Loss) Per Share:
Continuing Operations


$

0.90


$

0.41


$

0.29


$

0.01


$


$

1.61


____________________

(1) Includes amortization of purchased intangible assets, in process R&D, transaction costs, applicable restructuring and related expenses, tax charges related to acquisition
integration and pre-closing charges, such as financing costs.

(2) Includes amortization of prior service costs, interest cost, expected return on plan assets, amortized actuarial gains/losses, the impacts of any plan curtailments/
settlements and pension insolvency costs and other costs.

(3) Primarily relates to the fair value changes in the retained Kyndryl common stock and the related cash-settled swap.

(4) Tax impact on operating (non-GAAP) pre-tax income from continuing operations is calculated under the same accounting principles applied to the As Reported pre-tax
income under ASC 740, which employs an annual effective tax rate method to the results.

INTERNATIONAL BUSINESS MACHINES CORPORATION

U.S. GAAP TO OPERATING (Non-GAAP) RESULTS RECONCILIATION

(Unaudited; Dollars in millions except per share amounts)




Six Months Ended June 30, 2022




Continuing Operations







Acquisition-


Retirement-


Tax


Kyndryl-










Related


Related


Reform


Related


Operating




GAAP


Adjustments (1)


Adjustments (2)


Impacts


Impacts (3)


(Non-GAAP)


Gross Profit


$

15,625


$

361


$


$


$


$

15,986


Gross Profit Margin



52.6

%


1.2

pts.


pts.


pts.


pts.


53.8

%

S,G&A


$

9,452


$

(565)


$


$


$

(0)


$

8,887


Other (Income) & Expense



166



(1)



(394)





(367)



(596)


Total Expense & Other (Income)



13,280



(566)



(394)





(367)



11,953


Pre-tax Income from Continuing
Operations



2,345



928



394





367



4,033


Pre-tax Income Margin from
Continuing Operations



7.9

%


3.1

pts.


1.3

pts.


pts.


1.2

pts.


13.6

%

Provision for/(Benefit from) Income
Taxes
(4)


$

218


$

224


$

104


$

112


$


$

657


Effective Tax Rate



9.3

%


3.4

pts.


1.7

pts.


2.8

pts.


(0.8)

pts.


16.3

%

Income from Continuing Operations


$

2,127


$

704


$

290


$

(112)


$

367


$

3,376


Income Margin from Continuing
Operations



7.2

%


2.4

pts.


1.0

pts.


(0.4)

pts.


1.2

pts.


11.4

%

Diluted Earnings/(Loss) Per Share:
Continuing Operations


$

2.34


$

0.77


$

0.32


$

(0.12)


$

0.40


$

3.71
























Six Months Ended June 30, 2021




Continuing Operations







Acquisition-


Retirement-


Tax


Kyndryl-










Related


Related


Reform


Related


Operating




GAAP


Adjustments (1)


Adjustments (2)


Impacts


Impacts (3)


(Non-GAAP)


Gross Profit


$

14,879


$

353


$


$


$


$

15,232


Gross Profit Margin



54.3

%


1.3

pts.


pts.


pts.


pts.


55.6

%

S,G&A


$

9,536


$

(582)


$


$


$


$

8,954


Other (Income) & Expense



647



(1)



(649)







(3)


Total Expense & Other (Income)



13,724



(583)



(649)







12,491


Pre-tax Income from Continuing
Operations



1,155



936



649







2,741


Pre-tax Income Margin from
Continuing Operations



4.2

%


3.4

pts.


2.4

pts.


pts.


pts.


10.0

%

Provision for/(Benefit from) Income
Taxes
(4)


$

(58)


$

238


$

86


$

6


$


$

272


Effective Tax Rate



(5.0)

%


10.4

pts.


4.3

pts.


0.2

pts.


pts.


9.9

%

Income from Continuing Operations


$

1,213


$

699


$

563


$

(6)


$


$

2,469


Income Margin from Continuing
Operations



4.4

%


2.5

pts.


2.1

pts.


(0.0)

pts.


pts.


9.0

%

Diluted Earnings/(Loss) Per Share:
Continuing Operations


$

1.34


$

0.77


$

0.62


$

(0.01)


$


$

2.73


____________________

(1) Includes amortization of purchased intangible assets, in process R&D, transaction costs, applicable restructuring and related expenses, tax charges related
to acquisition integration and pre-closing charges, such as financing costs.

(2) Includes amortization of prior service costs, interest cost, expected return on plan assets, amortized actuarial gains/losses, the impacts of any plan
curtailments/settlements and pension insolvency costs and other costs.

(3) Primarily relates to the fair value changes in the retained Kyndryl common stock and the related cash-settled swap.

(4) Tax impact on operating (non-GAAP) pre-tax income from continuing operations is calculated under the same accounting principles applied to the As
Reported pre-tax income under ASC 740, which employs an annual effective tax rate method to the results.

Cision View original content to obtain multimedia:https://www.prnewswire.com/news-releases/ibm-releases-second-quarter-results-301588504.html

SOURCE IBM

Mon, 18 Jul 2022 08:10:00 -0500 text/html https://stockhouse.com/news/press-releases/2022/07/18/ibm-releases-second-quarter-results
Killexams : A wealth of learning

She is rich in not just wealth, but in the diversity of her interests and experiences that straddle spearheading an IT business, doing philanthropy, producing films and wildlife conservation.

To start with, Roshni Nadar Malhotra, the 40-year old chairperson of India’s third largest software firm HCL Technologies, and Trustee, Shiv Nadar Foundation whose net worth is ₹84,330 crore, according to Hurun-Kotak Private Bank’s Leading Wealthy Women report, wanted a career in media. Accordingly, the heiress to the IT services firm that Shiv Nadar commanded, studied radio, television and film, interning with CNN and working with in Sky News in London.

But her dad nudged her into business studies – she did her MBA in Social Enterprise Management from Kellogg, before throwing her into the deep end as CEO of HCL Corporation, the holding company of HCL Tech, in 2009, when she was just 28. Nadar Malhotra, however, learnt the ropes pretty fast and earned a board seat by 2013. In 2019, HCL announced, it would acquire selected select IBM products in a deal worth $1.8 billion, which pivoted the company from IT and solutions to embrace products and platforms. The challenge before Nadar Malhotra, who took over from her dad in 2020, is to ensure the scaling of those streams. A product portfolio transformation is currently underway at HCL, which like other IT Services firms grew on the back of demand for cloud transformation and application during the pandemic. However, the products and platforms business did not do so well.

Significantly, if Nadar Malhotra is the wealthiest businesswoman, HCL Technologies CEO and MD C Vijaykumar is the highest paid IT sector CEO with compensation of $16.52 million during the 2021-2022 financial year.

A major part of Nadar Malhotra’s time is devoted to the Shiv Nadar Foundation, under which the Shiv Nadar University, the Shiv Nadar Schools, VidyaGyan, Kiran Nadar Museum of Art) and some other initiatives – are run. Delivering quality education is a dream for the Nadars.

From her mother Kiran, she has inherited an eye for art. Given the gamut of her interests, there’s a wealth of opportunities that life holds for this multifaceted lady.

Published on July 31, 2022

Sun, 31 Jul 2022 03:33:00 -0500 en text/html https://www.thehindubusinessline.com/specials/corporate-file/a-wealth-of-learning/article65706939.ece
Killexams : Data Discovery Tools Market 2022 Share, Industry Size, CAGR Value, Growth Opportunities, Upcoming Trends, and Forecast to 2028

The MarketWatch News Department was not involved in the creation of this content.

Aug 02, 2022 (The Expresswire) -- Global Data Discovery Tools Market (2022-2028) Research report offers in-depth analysis on market size, share, drivers, restraints, and so on. Moreover, this report includes the approximate study of different segments in terms of overall growth, development, opportunity, business strategies, procedures etc. for the forecast period of 2028. The report contains the fundamentals produced and advancements by different application Share and The latest trend gaining momentum in the market that increases awareness about Data Discovery Tools market. The report supplies a comprehensive analysis of business aspects like global Data Discovery Tools market size, recent technological advances, and inventions. The research report consists of: introduction of the market, key players, opportunities, restraints, product and type classification, and overall market analysis.

Get a trial PDF of Report -https://www.businessgrowthreports.com/enquiry/request-sample/21326676

Data Discovery Tools Market Size and Shares Analysis:
In 2022, the global Data Discovery Tools market size was USD Million and it is expected to reach USD Million by the end of 2028, with a Growing CAGR during 2022-2028.

Global Data Discovery Tools market analysis and market size information is provided by regions (countries). Segment by Application, the Data Discovery Tools market is segmented into United States, Europe, China, Japan, Southeast Asia, India and Rest of World. The report includes region-wise Data Discovery Tools market forecast period from history 2017-2028. It also includes market size and forecast by players, by Type, and by Application segment in terms of sales and revenue for the period 2017-2028

Global Data Discovery Tools Market: Drivers, Trends and Restrains

The research report has incorporated the analysis of different factors that augment the market’s growth. It constitutes trends, restraints, and drivers that transform the market in either a positive or negative manner. This section also provides the scope of different segments and applications that can potentially influence the market in the future. The detailed information is based on current trends and historic milestones. This section also provides an analysis of the volume of production about the global market and about each type from 2017 to 2028. This section mentions the volume of production by region from 2017 to 2028. Pricing analysis is included in the report according to each type from the year 2017 to 2028, manufacturer from 2017 to 2022, region from 2017 to 2022, and global price from 2017 to 2028.

Get a trial Copy of the Data Discovery Tools Market Report

The report provides a detailed evaluation of the Data Discovery Tools market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.

A thorough evaluation of the restrains included in the report portrays the contrast to drivers and gives room for strategic planning. Factors that overshadow the market growth are pivotal as they can be understood to devise different bends for getting hold of the lucrative opportunities that are present in the ever-growing market. Additionally, insights into market expert’s opinions have been taken to understand the market better.

Global Data Discovery Tools Market: Segment Analysis

The research report includes specific segments by region (country), by manufacturers, by Type and by Application. Each type provides information about the production during the forecast period of 2017 to 2028. by Application segment also provides consumption during the forecast period of 2017 to 2028. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

List of TOP KEY PLAYERS in Data Discovery Tools Market Report are: -
● Dundas BI
● IBM
● Sisense
● BOARD International
● Birst
● Domo
● Looker
● Yellowfin
● InetSoft
● Intellicus

Data Discovery Tools Market Size by Types:
● Cloud-based
● On-premises

Data Discovery Tools Market Size by Applications:
● Small and Medium Enterprises (SMEs)
● Large Enterprises

Enquire before purchasing this report-https://www.businessgrowthreports.com/enquiry/pre-order-enquiry/21326676

Scope of Data Discovery Tools Market

This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.

Regional Segmentation

● North America (USA, Canada, Mexico) ● Europe (Germany, UK, France, Russia, Italy, Rest of Europe) ● Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific) ● South America (Brazil, Argentina, Columbia, Rest of South America) ● Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Important Features of the reports:

● Potential and niche segments/regions exhibiting promising growth. ● Detailed overview of Market ● Changing market dynamics of the industry ● In-depth market segmentation by Type, Application, etc. ● Historical, current, and projected market size in terms of volume and value ● recent industry trends and developments ● Competitive landscape of Market ● Strategies of key players and product offerings

Some of the reasons why you should buy this report are as follows:

● To obtain in-depth market assessments and a thorough understanding of the global market and its commercial landscape. ● Examine production methods, key concerns, and solutions to reduce the risk of development. ● Recognize the industry's most important driving and restraining factors, as well as their impact on the global market. ● Learn about the market strategies employed by the industry's leading companies. ● Gaining an understanding of the market's future prospects and potential. ● In addition to standard structural analyses, we may conduct specialised research to meet your specific needs.

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Detailed TOC of Global Data Discovery Tools Market Report

1 Data Discovery Tools Market Overview

1.1 Product Overview and Scope of Data Discovery Tools

1.2 Data Discovery Tools Segment by Type

1.3 Data Discovery Tools Segment by Application

1.4 Global Market Growth Prospects

1.5 Global Market Size by Region

2 Market Competition by Manufacturers

2.1 Global Data Discovery Tools Production Market Share by Manufacturers (2017-2022)

2.2 Global Data Discovery Tools Revenue Market Share by Manufacturers (2017-2022)

2.3 Data Discovery Tools Market Share by Company Type (Tier 1, Tier 2 and Tier 3)

2.4 Global Data Discovery Tools Average Price by Manufacturers (2017-2022)

2.5 Manufacturers Data Discovery Tools Production Sites, Area Served, Product Types

2.6 Data Discovery Tools Market Competitive Situation and Trends

3 Production by Region

3.1 Global Production of Data Discovery Tools Market Share by Region (2017-2022)

3.2 Global Data Discovery Tools Revenue Market Share by Region (2017-2022)

3.3 Global Data Discovery Tools Production, Revenue, Price and Gross Margin (2017-2022)

3.4 North America Data Discovery Tools Production

3.5 Europe Data Discovery Tools Production

3.6 China Data Discovery Tools Production

3.7 Japan Data Discovery Tools Production

4 Global Data Discovery Tools Consumption by Region

4.1 Global Data Discovery Tools Consumption by Region

4.2 North America

4.3 Europe

4.4 Asia Pacific

4.5 Latin America


5 Segment by Type

5.1 Global Data Discovery Tools Production Market Share by Type (2017-2022)

5.2 Global Data Discovery Tools Revenue Market Share by Type (2017-2022)

5.3 Global Data Discovery Tools Price by Type (2017-2022)

6 Segment by Application

6.1 Global Data Discovery Tools Production Market Share by Application (2017-2022)

6.2 Global Data Discovery Tools Revenue Market Share by Application (2017-2022)

6.3 Global Data Discovery Tools Price by Application (2017-2022)

7 Key Companies Profiled

8 Data Discovery Tools Manufacturing Cost Analysis

8.1 Data Discovery Tools Key Raw Materials Analysis

8.2 Proportion of Manufacturing Cost Structure

8.3 Manufacturing Process Analysis of Data Discovery Tools

8.4 Data Discovery Tools Industrial Chain Analysis

9 Marketing Channel, Distributors and Customers

...to be continued

Browse the complete table of contents at-https://www.businessgrowthreports.com/TOC/21326676

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Killexams : IBM, DELTA AIR LINES WPP, 4A'S, IAB, AD COUNCIL AND OTHER INDUSTRY LEADERS ACT TO MITIGATE BIAS IN ADVERTISING TECHNOLOGY

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology

CANNES, France, June 20, 2022 /CNW/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias in advertising technology. Committing organizations include IBM (NYSE: IBM), Delta Air Lines, WPP, Mindshare, 4A's, IAB and the Ad Council.

IBM Corporation logo. (PRNewsfoto/IBM)

The action is the most recent effort by IBM to drive education and awareness around the impact of bias in advertising technology. In 2021, the company launched a research initiative to explore the hypothesis that bias can exist in ad technology, which initial findings confirmed. The research also showed that mitigating bias in ad technology was possible using AI tools and resources in marketing processes. More industry participation and data collection are needed to better understand the potential impact of bias on these campaigns, but several industry leaders are demonstrating early activism by raising awareness and taking action via IBM's Advertising Fairness Pledge.

"While the risk of bias in advertising is well known, by making this commitment, these organizations are among the first in the industry to take action," said Bob Lord, IBM Senior Vice President of The Weather Company and Alliances. "Together, we are agreeing to educate ourselves and our companies and ask other industry leaders to join us in helping to mitigate bias in advertising."

Toward that effort, IBM also announced the release of its gratis Advertising Toolkit for AI Fairness 360, an open-source solution deploying 75 fairness metrics and 13 state-of-the-art algorithms to help identify and mitigate biases in discrete data sets. A playbook and trial code are also made available for ease of use. Organizations utilizing the toolkit may gain a better understanding of the presence and impact of bias on their ad campaigns, as well as the makeup of their audiences.

"Used correctly, data can help brands personalize consumer engagement and identify the most relevant touchpoints. However, we know that bias can exist in algorithms or technology, and that's why we're helping our clients to evaluate how and when to use data in a meaningful way that will benefit the customer experience," said Mark Read, CEO of WPP. "Through WPP's GroupM, we've developed the Data Ethics Compass to help clients navigate the challenges of using datasets, while IBM's new Advertising Toolkit for AI Fairness 360 will help us to better understand the potential impact of bias. Consumers rightly expect brands to use their information in a fair way and for the industry to tackle data bias collectively, which can ultimately result in increased engagement and commercial outcomes."

Bias is often unintentional, a result of human assumptions and judgments encoded into algorithms that can result in unfair targeting, exclusion of certain groups, and marketing campaign failures. Organizations taking the pledge can contribute data to ongoing studies that seek to better explain the impact of bias. According to Salesforce's 2022 State of the Connected Customer survey, nearly 62 percent of consumers surveyed reported they are concerned about bias in AI, up from just 54 percent two years prior, emphasizing the imperative for brands and agencies to better understand its impacts.

"As technology and data prevalence accelerates, the risk for bias in advertising compounds. It is our duty to address this head-on," said Adam Gerhart, Global CEO of Mindshare. "We believe the industry needs to take clear and intentional action, which is why we are committing to leverage the Advertising Toolkit for AI Fairness 360."

As the advertising industry continues to face issues related to privacy and transparency, many organizations believe that tackling bias in ad tech could be a next key area of focus for marketers. Nearly $1 trillion was spent on digital advertising globally in 2021, much of which flows through programmatic engines that segment and target specific audiences, sometimes missing large consumer groups in the process. With increasing consumer demand for transparency in how their data is used, marketers must look for new ways to remain effective. Tapping into alternative privacy-forward data sources, such as weather data, can be effective predictors of behavior that could also help rebuild trust with consumers.

"As a global brand, we know that every decision we make, whether it's about a supplier, an employee or an ad campaign, is a reflection of our values and the change we want to see in the world," said Emmakate Young, Delta's Managing Director of Brand Marketing. "We've long been focused on inclusive representation in our campaign creative, this effort allows us to go a step further to bring more inclusive representation to our campaign delivery."

To obtain the Advertising Toolkit for AI Fairness 360 and the associated playbook, to take the Advertising Fairness Pledge, and to learn more about how bias in advertising can negatively impact businesses and consumers, visit IBM's Bias in Advertising microsite.

To learn more about IBM Watson Advertising solutions and services, visit here.

Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.

About IBM
IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly and efficiently. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

IBM Contacts:

Luca Sesti
luca.sesti@ibm.com

Clare Chachere
Clare.chachere@ibm.com

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Mon, 20 Jun 2022 03:51:00 -0500 en-US text/html https://finance.yahoo.com/news/ibm-delta-air-lines-wpp-140000684.html
Killexams : Red Hat in, Kyndryl out as IBM New Zealand reports a positive 2021

IBM New Zealand's financial results for the year to the end of December 2021 reflected massive global changes at the company known as "Big Blue".

For the first time IBM's 2019 buyout, Red Hat has been consolidated into the local subsidiary's numbers while its local managed infrastructure service business, spun out in early September 2021 as part of New York listed Kyndryl, has been reported separately.

The end result for IBM NZ was a large increase in revenue from continuing operations, with sales surging to $172.4 million in 2021 from a restated $124.9 million in 2020.

Red Hat NZ, which was consolidated into IBM's numbers from 1 January 2021, also reported its local revenue for the year separately at $23.2 million, up from $14.7 million in 2020.

The business now known as Kyndryl earned $85.7 million in 2020 and $53.1 million in the ten months up to separation in 2021.