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Service Cloud Administration (SU21)
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Killexams : Salesforce Administration tricks - BingNews https://killexams.com/pass4sure/exam-detail/ADM-261 Search results Killexams : Salesforce Administration tricks - BingNews https://killexams.com/pass4sure/exam-detail/ADM-261 https://killexams.com/exam_list/Salesforce Killexams : Salesforce Not Slacking on Margin Focus

Thu, 22 Sep 2022 04:54:00 -0500 en-US text/html https://www.wsj.com/articles/salesforce-not-slacking-on-margin-focus-11663861303
Killexams : If You Invested $1,000 in Salesforce During the Great Recession, Here's How Much You'd Have Today

Buying stocks during a bear market can yield spectacular returns. For instance, the bear market brought on by the Great Recession cratered the S&P 500 by 56.8%, from peak to trough. But smart investors knew it was a once-in-a-lifetime opportunity to buy.

The index closed on March 9, 2009, at its bottom of 676.53. The ensuing bull market rally lifted the S&P 500 to its peak of 3,386 11 years later, on Feb. 19, 2020. Steadfast buy-and-hold investors would've achieved a remarkable 400.5% gain just by buying the index.

Buying an index is not a bad idea. Still, bear markets allow investors to buy beaten-down shares of great companies, outperform the market, and accumulate phenomenal wealth.

What if you bought Salesforce during the Great Recession instead?

On the day the S&P 500 bottomed, Salesforce (CRM 3.49%) closed at $7.72 per share. If you plunked down $1,000 at that price, you'd have 129 shares. If you had the fortitude to never sell a single share for the entire 11-year rally, your shares would've been vaulted to $192.87 per share, earning you a hefty 2,398% gain -- dramatically outperforming the market during that 11-year span.

A group of people holding a cloud icon.

Image source: Getty Images.

To put the Salesforce investment in an even longer-term perspective, your guts to buy in a bear market, loyalty to the buy-and-hold strategy, and your $1,000 would equate to $19,371.93 today.

Here's how Salesforce did it

Salesforce has long been a cloud-based software growth story. The company's incredibly popular customer relationship management (CRM) software has given its corporate users' sales teams the collaboration and marketing tools to strengthen customer relationships and expand their sales opportunities. In short, Salesforce helps its users increase revenue and become more efficient sales machines.

Over Salesforce's history, it has accumulated an impressive catalog of clients. As an ingrained part of each customer's business, Salesforce is in a perfect spot to sell them additional software and services. As such, the company has been busy acquiring companies with adjacent services and upselling them to its existing customers.

For example, it acquired ExactTarget in 2013, with just $286 million in revenue. Since then, Salesforce has grown its revenue by 949% to $3 billion. Salesforce later took over MuleSoft in 2018, when it had $284 million in revenue. The company grew its revenue by 499% to $1.7 billion.

Salesforce's latest (and largest) acquisitions offer what are perhaps its most significant opportunities. The company bought Tableau in 2019 and Slack Technologies in 2021. Revenue at those two companies has already grown, which may be the next chapter of Salesforce's growth story.

Is it too late to buy Salesforce?

When examining Salesforce's revenue history, it's easy to see that its products work. It finished its fiscal year as a publicly traded company in 2005 with $176 million in recurring software revenue. Seventeen years later, in fiscal 2021, the company had vaulted its revenue by 14,952% to $26.5 billion. The company's astonishing revenue growth has done wonders for the stock, but nowadays, investors want to see profits.

Salesforce's full fiscal year ending Jan. 31, 2022, included an adjusted operating margin of 18.7%. But during the company's annual investor conference this month, Salesforce's management shared some exciting news that seems to have fallen on deaf ears. Management forecasts that by 2026, the company will nearly double its revenue to over $50 billion, and its adjusted operating margin will soar to 25%.

Yet Salesforce stock is down since the announcement and has shed 41% this year. Wall Street analysts expect Salesforce to generate $4.74 in earnings per share for its current fiscal year. That number implies a forward price-to-earnings ratio (based on forecasts) of 31 times, which is considerably more attractive than its five-year average of 57 times. Given Salesforce's growth trajectory, the bear market is giving smart long-term investors a gift.

CRM PE Ratio (Forward) Chart

CRM PE Ratio (Forward) data by YCharts

Buy now or wait?

There is no telling when today's bear market will deliver way to the bulls. But the stock market is always forward looking. So, the risk of waiting for good macroeconomic news is missing out on the recovery. Buying the stocks of great companies at depressed prices is a recipe for market-beating returns. Even if it means the bear market persists for a while, it's better than suffering from the regret of missing out on opportunities like this.

BJ Cook has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Salesforce, Inc. The Motley Fool has a disclosure policy.

Wed, 28 Sep 2022 21:00:00 -0500 BJ Cook en text/html https://www.fool.com/investing/2022/09/29/if-you-invested-1000-in-salesforce-during-the-grea/
Killexams : Salesforce aims for 25% operating margin in 2026 with more efficient spending

Bret Taylor, co-chief executive officer of Salesforce.com Inc., right, and Marc Benioff, co-chief executive officer of Salesforce.com Inc., wear rabbit ears during a keynote at the 2022 Dreamforce conference in San Francisco, California, on Tuesday, Sept. 20, 2022.

Marlena Sloss | Bloomberg | Getty Images

Salesforce stock rose almost 3% in extended trading on Wednesday after the enterprise software maker announced a new long-range profitability goal that showed the company's determination to operate more efficiently.

Several cloud software companies, including Salesforce, have become less compelling to investors as interest rates have risen to respond to higher prices this year, after becoming more glamorous during the Covid pandemic, when organizations boosted their use of programs employees could use without being in offices.

Management teams at cloud companies have sought to recapture interest by emphasizing cost-savings plans and pull forward their timelines for profitability. Salesforce itself said it would be more careful in adding talent.

The company went further on Thursday, as Amy Weaver, Salesforce's finance chief, revealed new targets for the 2026 fiscal year at the company's investor day, taking place in San Francisco during its Dreamforce conference. The company is aiming for a 25% adjusted operating margin, including future acquisitions, she said. That compares with the 20% target Salesforce announced one year ago for its 2023 fiscal year. The adjusted operating margin was 19.9% in the quarter that ended July 31.

Salesforce indicated that it intends to push adjusted sales and marketing spending as a percentage of revenue below 35% by 2026 through increasing self-serve efforts, alliances with partners, and productivity improvements for salespeople. In marketing, the idea is to draw on proprietary marketing channels. Sales and marketing on a GAAP basis took up over 44% as a percentage of revenue in the July quarter.

Additionally, Salesforce is desparate to manage general and administrative spending, in part by evaluating real estate assets for a hybrid workplace.

Weaver reiterated the $50 billion revenue target for fiscal 2026 that it announced one year ago, but she said that the figure now takes into account a $2 billion headwind from exchange rates since last year's investor day.

Shares of Salesforce reached a 52-week low on Wednesday. The company has begun buying back its own shares as part of its first share-repurchase program, Weaver said.

WATCH: Salesforce's Taylor on the company's commitment to profitability and returning cash to shareholders

Salesforce's Taylor on the company's commitment to profitability and returning cash to shareholders

watch now

Wed, 21 Sep 2022 18:34:00 -0500 en text/html https://www.cnbc.com/2022/09/21/salesforce-aims-for-25percent-operating-margin-in-2026.html
Killexams : Salesforce built a data lake to transform how customer data moves on the platform

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than real, but Salesforce is announcing Genie, a real-time data integration platform, today at the Dreamforce customer conference, which aims to make that dream a reality.

At its core, Genie is a new data integration model that underlies the entire Salesforce platform with the aim of moving data wherever it’s needed most — and doing it fast.

Patrick Stokes, EVP and GM of platform at Salesforce, says this is probably the biggest news coming out of Dreamforce this week. “Genie effectively enables the world’s first real-time CRM,” he said.

“So we’re announcing that our Customer 360 applications — sales, service, commerce, marketing, everything in our Customer 360 portfolio — now have access to an entirely new way of bringing data into Salesforce in real time at scale that we’ve never been able to achieve before. And with that, our users can orchestrate real-time customer experiences against those datasets,” Stokes explained.

Prior to this, the company had built data integrations based on the transactional data in the Salesforce CRM database. This goes back to 2007 when Salesforce announced plans for Force.com at that year’s Dreamforce. Stokes said Genie is the modern equivalent of that early attempt, using a data lake that the company built to store the data instead of a transactional database.

“We connected this lakehouse architecture to the Salesforce platform, which at the technical layer means literally, we taught it Salesforce metadata, which is the way that all of our services talk to each other.” This approach also allows the platform to work with external services and data repositories, as well. In fact, the Snowflake integration the company announced last week is built with this technology.

But Genie is more than just a data integration layer. By allowing data to flow faster and more freely, it opens up all kinds of automation possibilities, especially when you combine it with Einstein for AI and machine learning and Salesforce Flow, the company’s workflow tool.

“If your platform can suddenly talk to all of this new data, and that data is coming in in real time, then you can use our automation layer like Salesforce Flow to orchestrate workflows or automations in real time, but only if the platform can keep up with the speed of change and volume of data that’s coming in,” he said.

Part of the ability to go faster beyond the architectural changes at the software level is that Genie is running on Salesforce’s own cloud infrastructure, Hyperforce, which was announced in 2020 as a way to move data from Salesforce to the public cloud. In this case, they are using it to move data between Salesforce and other services, both on the platform and to other data sources like Snowflake or Amazon SageMaker.

He adds that this ability to move data around in real time (or near real time), creates what is essentially a customer data graph.

“When you connect all of these different data sources into Genie, be those directly or other data lakes like Snowflake, what you’re doing is you’re modeling the data. You’re basically hooking it up to a data model. And when you do that, you’re creating a graph of how all that data is related to each other, independent of where it lives in a particular system of record, which is incredibly powerful,” Stokes said.

Liz Miller, an analyst at Constellation Research, says the shift to a new data model is a much-needed move for the company by pushing the CDP beyond marketing

“Honestly the thing I find most important about this is that Salesforce is moving in the right direction with their vision of a customer data platform. They are not treating a CDP as if it is a marketing toy for marketing things. Instead, they are turning the CDP into a foundational layer of unified, normalized and persistent personalization and smart segmentation that benefits the entire customer experience front line across sales, service and marketing,” Miller told TechCrunch.

Sheryl Kingstone, an analyst at S&P Global Market Intelligence, who has been covering the CRM space for years, agrees, saying the key to this change is building the data mechanism in a way that you can share this valuable data more widely.

“They are really focused on building this as part of what I would say is a true platform with all of the assets that this needs to work, and hopefully, it will create what I call a ‘customer intelligence platform,’ which makes sure that you don’t have multiple different CDP silos. And we finally can have that single source of the truth and execute on it.”

The combination of tooling has the potential to be able to make things happen based on the data and the situation without requiring human intervention, and that can be powerful. But Kingstone says the human side still matters and companies have to learn to put data in the hands of the people on the ground working with customers.

That’s going to be a huge challenge, regardless of how sophisticated the technology is, but Salesforce is attempting something big here that’s never been done before by changing the way data moves around the platform. Whether that truly leads to better customer experiences, online and in person, however, remains an open question.

Unlike many Dreamforce announcements, customers don’t have to wait until next year for Genie. These new capabilities are available now.

Tue, 20 Sep 2022 00:15:00 -0500 en-US text/html https://techcrunch.com/2022/09/20/salesforce-genie-completely-transforms-the-way-data-moves-on-the-platform/
Killexams : Why Salesforce Stock Was Up This Afternoon No result found, try new keyword!Shares of Salesforce (NYSE: CRM) were up as much as 3.5% Thursday morning. By 1:22 p.m. ET, it had given back some of those gains, up 1.7%. The company held its annual investor day on Wednesday ... Thu, 22 Sep 2022 07:13:00 -0500 text/html https://www.nasdaq.com/articles/why-salesforce-stock-was-up-this-afternoon Killexams : Salesforce, San Francisco’s largest employer, conducts layoffs

Salesforce, the titanic San Francisco corporate software company, is conducting layoffs — a first this year for the tech behemoth.

Details remain sparse, but according to Protocol and a laid-off employee who posted on LinkedIn, about 90 employees were affected. (A majority of the affected staffers were contractors in the company's recruiting department, a Salesforce spokesperson told SFGATE; as we’ve previously noted, Salesforce has been vague about whether contracted workers count as “employees,” or “Ohana.”)

“While limited hiring continues, most departments have reached their hiring goals for the fiscal year,” a Salesforce spokesperson told SFGATE. 

During an especially tumultuous time for the tech industry, Salesforce appeared to be a rare anomaly: a tech giant continuing to thrive amid headwinds. Salesforce’s total revenue for fiscal year 2022 was $26.5 billion, a 25% year-over-year increase.

The company recently took over San Francisco with its latest iteration of Dreamforce, the company’s first in-person event since the COVID-19 pandemic. More than 40,000 people were in attendance. Still, during the conference, co-CEO Marc Benioff alluded to the idea of “some level of normalization” after the pandemic period of mass growth for Salesforce and other tech companies. 

“Everything is still bigger, but there is definitely some overage that has to be dealt with,” he said in a press conference during the event. “I don’t think anyone will disagree with that.”

In addition to the layoffs, Protocol reports, Salesforce is enacting a hiring freeze through January 2023. The move is small but significant; large tech companies, on the whole, have been reluctant to conduct layoffs even as startups and other fledgling companies are shedding employees. 

The Salesforce representative did not provide details about what severance benefits affected workers will receive.

Hear of anything going on at a Bay Area tech company? Contact Joshua Bote securely on Signal at 707-742-3756.

Thu, 13 Oct 2022 13:59:00 -0500 en-US text/html https://www.sfgate.com/bayarea/article/salesforce-lays-off-90-employees-17507333.php
Killexams : Top 10 Salesforce Consulting Companies in India 2023

Salesforce is the number one savvy CRM platform for all types of businesses. Recognized by market leaders for CRM technology, Salesforce delivers out-of-the-box solutions by integrating the latest technology. Salesforce is committed not just to connecting with the CRM industry but also representing the future of business across diverse industries. Even though the basic functionalities of Salesforce alone help companies to stand out, integrating them with the latest technology like artificial intelligence, machine learning and many more can bring outstanding results. Salesforce’s secure and creative cloud technology allows users to be enhanced and updated with every single innovation to keep them up and running at the most pace.

As Salesforce is one of the most used CRM in various industries such as banking systems, financial services, enterprises and insurance sectors, retail, healthcare, ed tech, government and almost every other sector. The adoption rate of Salesforce development for digital services and cloud over the past two years. Due to the increased number of proficient and budget-friendly offerings, various organizations around the globe reach out to salesforce development companies in India to get better service offerings.

To efficiently leverage this platform to maintain customer relations, businesses might need a suite of compatible and quality solutions in Salesforce development. The Salesforce development companies in India offer organizational operations and promote a notable enhancement in customer retention for various industries. There are diverse Indian Salesforce consulting companies available, but it's essential to find the right Salesforce partner that provides customized solutions as per the business requirements. Examining each and everything takes sufficient time. After executing in-depth research and analysis, the team of TopSoftwareCompanies.co has shared the list of the top 10 Salesforce consulting companies in India in 2023. To make this list trustworthy, the team has researched many companies from Ahmedabad, Mumbai, Kolkata, Bangalore, Delhi and all major states in India.

The List of Top 10 Famous Salesforce Consulting Companies in India 2023

1. Hyperlink InfoSystem
Hyperlink InfoSystem established its business in 2011 as a mobile app development company that delivers top services like AI, IoT, Big Data, Salesforce, Metaverse, NFTs, and many others. With 11+ years of experience in the IT industry, the company has worked with more than 2,500+ global clients for their custom tech requirements. Hyperlink InfoSystem is recognized as one of India's leading Salesforce consulting companies. They deliver extensive Salesforce development services, including planning, designing, and implementing Salesforce solutions. Furthermore, the company analyses CRM identifies growth opportunities, and provides the best business solutions.

2. Cognizant Technology Solutions Corp.
Cognizant, which was founded in 1994, is a top supplier of Salesforce services, including design, consulting, implementation, and support. To deliver the finest project in accordance with clients' needs, they are consistently improving their Salesforce competence.

3. IBM
IBM enables Salesforce Einstein and IBM Watson to transform your processes by releasing the potential of data across Salesforce clouds. They carry out this activity over the whole Salesforce platform and the customer life cycle, including sales, marketing, customer service, and commerce.

4. Accenture
Accenture is one of the top international partners for Salesforce. When it comes to developing, fostering, and advancing transformative talents using Salesforce products, they are a dependable leader. Accenture has completed over 1529 Salesforce projects. They encourage innovation to Excellerate how our lives function.

5. TCS
TCS provides customers with profitable and affordable services and enables them to make use of the full range of Salesforce products, TCS uses a broad cloud-based platform in Salesforce. With experience in several sectors, the company's staff of Salesforce specialists and developers numbers over 4 million.

6. FPT Software
FPT Software is a global technology and IT services provider headquartered in Vietnam, with more than USD 513 million in revenue and 20,000 employees in 26 countries. As a pioneer in digital transformation, the company delivers world-class services in the Smart factory, Digital platforms, RPA, AI, IoT, Cloud, Salesforce, AR/VR, BPO, and more.

7. Crowe LLP
Crowe LLP is a public accounting, consulting, and technology firm with offices around the world. Crowe uses its deep industry expertise to provide audit services to public and private entities. The firm and its subsidiaries also help clients make smart decisions that lead to lasting value with its tax, advisory and consulting services, helping businesses uncover hidden opportunities in the market – no matter what challenges the markets present.

8. Grazitti Interactive
Grazitti Interactive is an international strategic partner, assisting brands to grow with their CRM strategy, paving the way for long-term growth. It is trusted for its extensive expertise, innovative solutions and products, and outstanding support throughout. Salesforce’s technology and expertise are connected together to allow them to transform your sales, marketing, and commerce cloud strategy.

9. Zensar
Zensar has been a reputable partner for over 10 years and is a Salesforce Silver Consulting and Implementation partner. It is positioned to oversee customers' accolade-winning initiatives in the manufacturing, financial, insurance, and retail sectors.

10. HData Systems
HData Systems delivers all of today's trending innovation solutions, including Blockchain, Big Data Analytics, Data Science, Salesforce Development, Artificial Intelligence, and many more. HData Systems delivers eye-catching solutions to businesses, starting from startups to enterprises, to achieve their goals efficiently with better decision-making strategies to boost their ROI.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

Wed, 12 Oct 2022 07:02:00 -0500 en text/html https://www.hindustantimes.com/brand-stories/top-10-salesforce-consulting-companies-in-india-2023-101665580868725.html
Killexams : Salesforce, Inc. (NYSE: CRM)

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Buying Salesforce during the Great Recession bear market would have earned you 2,398% from trough to peak. Is today's bear market giving you another shot?

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The stock gained over 9,000% from its IPO to the end of 2021, but it has cratered this year

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Fri, 14 Oct 2022 04:00:00 -0500 en text/html https://www.fool.com/quote/nyse/crm/
Killexams : Dreamforce 2022: Salesforce debuts Genie CDP to power real-time customer experiences

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Today, at the Dreamforce conference, Salesforce announced the launch of Genie, a real-time customer data platform (CDP) that can help enterprises deliver improved experiences to their customers.

Modern-day businesses run on hundreds (close to 1,000 on average) of internal applications. Each solution serves a unique purpose and gathers valuable data on the customer. However, most organizations tend to keep this information siloed, leaving close to 1,000 versions of information on a single customer. This is a major gap that leads to broken customer experiences.

While Salesforce Customer 360 addresses the issue by bringing together customer data in a single, easy-to-understand view and enabling action on it, the CRM (customer relationship management) platform had only been solving part of the problem. The volume of data is increasing rapidly and companies need a way to act on information as soon as it is generated — to acquire new customers, retain them and keep them satisfied. This is where Salesforce’s latest innovation, Genie, comes in.

“Every business leader wants to take advantage of real-time data to create compelling, personalized customer experiences — milliseconds matter in this new digital-first world,” David Schmaier, president and chief product officer at Salesforce, said. “That’s why we built Genie, our most significant innovation ever on the Salesforce Platform. Genie makes every part of Customer 360 more automated, intelligent and real-time.”

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What does Genie do?

Available generally starting today, Genie adds a real-time touch to Salesforce Customer 360’s capabilities. The offering, as the company explains, ingests and stores real-time data streams and transactional data at scale, empowering enterprise teams to deliver seamless, personalized experiences that continuously adapt to changing customer information and needs. 

Genie runs on Hyperforce public cloud infrastructure and uses built-in connectors to bring in data from every channel (mobile, web, APIs), legacy data through MuleSoft and historical data from proprietary data lakes, in real time. Then, it transforms and harmonizes the data into a real-time customer graph — a unified customer profile. Everything in this graph becomes visible and actionable across the entire Customer 360, every industry solution, AppExchange, and custom apps.

With Genie, Salesforce CRM’s Einstein AI, which generates over 175 billion predictions every day, can deliver predictions and suggested actions in real time. Similarly, Salesforce Flow automation, which saves customers over 100 billion hours every month, can use real-time information to trigger actions automatically. This can ultimately transform the functioning of different departments using Customer 360. For instance, sales reps could get real-time guidance and recommendations from Einstein to adapt to an ongoing conversation and close a deal, while marketers could deliver personalized messages across channels to adapt to customer activity across various brand properties in real time.

Salesforce partners with data and AI players

Notably, Salesforce has also partnered with multiple data and AI ecosystem players to enhance the impact of Genie. This includes an engagement with Snowflake to let Genie access the data stored in Snowflake without duplication, as well as a partnership with Amazon to let organizations use SageMaker, Amazon’s cloud machine learning platform, with Einstein AI, to build new AI models.

Schmaier noted about 500 enterprises are already using Genie and leveraging its benefits, including Formula 1, Ford, L’Oreal and PGA Tour Superstore.

“As the game of golf has increased in popularity the past few years, we knew we needed to quickly elevate our digital presence and deliver personalized, relevant experiences to a new, diverse audience across every channel,” Jill Thomas, CMO at PGA Tour Superstore, said. “With Salesforce, we’re much more in control of our messaging and are able to deliver the right message, to the right person, at the right time. This allows us to be truly customer-driven and meet people where they are in their journey with the game.”

Other announcements at Dreamforce

Alongside Genie, Salesforce also used the stage at Dreamforce to announce updates for Slack, including Slack Canvas, and a new Net Zero Marketplace that makes carbon credit purchases simple and transparent.

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Tue, 20 Sep 2022 05:01:00 -0500 Shubham Sharma en-US text/html https://venturebeat.com/data-infrastructure/dreamforce-2022-salesforce-debuts-genie-to-power-real-time-customer-experiences-for-enterprises/
Killexams : Salesforce Automotive Cloud creates ‘single source of truth’ for auto industry

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After financial services, health and education technology, Salesforce is focusing on the auto industry with the launch of Automotive Cloud, a dedicated product to help key industry stakeholders make the most of the data available to them.

In the digital age, the auto industry is witnessing an unprecedented transformation, with vehicles being more connected than ever and new selling and servicing models (like D2C and subscriptions) coming to the fore. The shift has increased the volume of data available to all involved parties, starting from companies manufacturing the vehicles to dealers and financers making them available to customers.

However, when it comes to mobilizing this wealth of information for customer benefit or revenue growth, companies have traditionally struggled. According to McKinsey, only 1% of automotive customers are fully satisfied with their car-buying experience, and just a quarter of automakers and dealers believe their companies have adapted well to selling online.

“The automotive industry is facing a new digital imperative amidst massive upheaval brought on by the rise of direct-to-consumer models and the dawn of the electric vehicle age,” said Achyut Jajoo, SVP and GM of manufacturing and automotive at Salesforce. “But with great disruption comes great opportunity, and companies accelerating into the digital-first future … can gain a competitive edge while simultaneously future-proofing their businesses.” 

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Enters Salesforce Automotive Cloud

To make this happen, Salesforce has introduced Automotive Cloud. The product uses Driver 360, which leverages the full power of Customer 360 to create a single, real-time view of the entire customer and vehicle lifecycle for automakers, dealers and automotive finance groups. It brings together information from all available sources, including customer interactions and milestones, helping automakers not only deliver improved service and experiences, but also drive revenue through better lead conversion and collaboration.

Driver 360 offers out-of-the-box solutions with industry-specific data models and processes, including driver console, vehicle console and AI and analytics capabilities. 

The driver console, as the company explains, provides service teams with a complete view of every customer interaction through continuous touchpoints and customized alerts, from car browsing and purchase history to service journeys. This enables teams to effectively personalize support, offers and sales. Similarly, the vehicle console stitches together comprehensive vehicle information, such as odometer readings, vehicle market value and real-time service and repair data, for automaker, dealer or finance groups.

Meanwhile, under AI and analytics, the Automotive Cloud provides intelligent automation with click-based configuration and integration tools to simplify the building and delivery of branded and automated experiences, such as vehicle order status updates or shipment delay notifications, to help team members complete more tasks with fewer resources. It also offers purpose-built dashboards that provide a detailed overview of sales and business performance, customer and asset lifecycle and revenue trends to drive efficiencies at scale.

Adoption already underway

Multiple auto industry players, including Astara and Toyota Financial Services, are already looking to use Salesforce Automotive Cloud to transform customer experiences. The solution will be generally available starting from October 17, 2022.

“With Automotive Cloud, we will be able to increase the competitive advantage for our entire mobility ecosystem by connecting customer data and vehicle management together within the same platform,” Antonio Rodríguez López, chief strategy and transformation officer at Astara, said. “This will allow us to deliver the best customer experience and to increase our customers’ lifetime value.

According to Salesforce’s own research, 93% of auto industry leaders think that first-party data (similar to that used by the Automotive Cloud) will help substantially Excellerate the overall customer experience — whether during the vehicle browsing, purchasing, financing or post-purchase phase.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.

Thu, 13 Oct 2022 12:06:00 -0500 Shubham Sharma en-US text/html https://venturebeat.com/data-infrastructure/salesforce-automotive-cloud-creates-single-source-of-truth-for-auto-industry/
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