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Fionia LeChat is a technical writer whose major skill sets include the MS Office Suite (Word, PowerPoint, Excel, Publisher), Photoshop, Paint, desktop publishing, design and graphics. LeChat has a Master of Science in technical writing, a Master of Arts in public relations and communications and a Bachelor of Arts in writing/English.

Tue, 19 Apr 2022 02:00:00 -0500 en-US text/html
Killexams : Adobe: The Essential Investment Thesis
Adobe Logo California



I'm sorry I wrote you such a long letter. I didn't have time to write you a short one.

Blaise Pascal - 17th Century French mathematician

This (often misattributed) quote says something about this article. In our marketplace Best Anchor Stocks, we have 5 elaborate articles in which we explain everything there is to know about Adobe Inc. (NASDAQ:ADBE), but this article is a distillation of everything there. We do this for all our holdings for our subscribers.

The idea is that if you that are not familiar (enough) with a company, you can get a 360º vision without spending too much time on it. After this article, you should be able to decide if you want to dig deeper into the company or simply ignore it. We did the same earlier with Constellation Software Inc. (OTCPK:CNSWF).

With that, let's start with some basic info about the company.

Basic info about the company

Basic info of Adobe

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Company Overview

  • Adobe is a highly-diversified software company founded in 1982 by Charles Geschke and John Warnock. The name comes from Adobe Creek, the river behind the garage where the company was founded.

  • Adobe has two main operating segments (Digital Media and Digital Experience), further divided into three clouds (Creative, Document, and Experience Cloud). One company, two segments, three clouds.

Adobe's clouds

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  • Most of its revenue (+70%) comes from Digital Media, the more mature segment. The sales distribution across Digital Media and Digital Experience has remained fairly stable in the last couple of years.

Distribution of sales

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Adobe Creative Cloud


  • Adobe Creative Cloud provides users with various products and services to create, publish and promote content. Flagship products such as Photoshop and Illustrator have become core components of the creative community and have achieved “verb” status.

  • The objective of the Creative Cloud is to offer a one-stop-shop where individuals, teams, and enterprises go to get all their content creation needs sorted out.

  • The company currently offers more than 30 products that can be purchased individually or bundled in some cases. These products cover almost every content creation format and are supported by two content libraries.

Adobe's creative offering

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  • Adobe enjoys a dominant position in the creative space thanks to this product breadth and its market penetration.

Adobe Document Cloud


  • Adobe invented the PDF in 1993 and has been focused on providing customers with a comprehensive suite of products around it since then.

  • The Document Cloud aims to help customers accelerate their productivity by redesigning how they view, share and engage with documents.

Adobe Document Cloud

Adobe Analyst Day Presentation

  • The Document Cloud benefits from its large user base as Acrobat is installed on over 2.5 billion mobile and desktop devices.

Adobe Experience Cloud


  • Products included in the Experience Cloud are not new to the company, but the idea of offering a one-stop shop for businesses to sort their marketing, advertising, and analytics needs only dates back to 2018.

Adobe's Experience Cloud


  • The Experience Cloud aims to help brands and businesses create, manage, execute, measure, monetize and optimize customer experiences.

  • It’s divided into 4 different segments that interact in the following way:

How experience cloud segments interact

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  • Besides the three clouds, Adobe has built two transversal products to enhance its capabilities: Adobe Sensei (machine learning and artificial intelligence) and Adobe I/O (allows the personalization of products through open APIs).

  • A summary of Adobe’s offering can be found in the image below:

Adobe's offering

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  • Adobe’s products are at the intersection of digitization, a powerful trend that should not stop anytime soon.

How does the company make money?

  • Adobe follows a SaaS (Software as a Service) model, making most (92%) of its revenue from subscriptions. If customers stop paying their fees, they automatically lose access to the software, which makes Adobe’s sales more predictable and resilient.

  • Back in 2008, Adobe followed a product-based business model (customers only purchased the product once and then decided if they wanted to renew), but the impact the GFC (Global Financial Crisis) had on its financials made management start the transition to SaaS.

Sources of revenue growth

  • Adobe has three ways to grow its top line:

  1. Selling more subscriptions

  2. Coming up with new offerings

  3. Increasing prices.

  • Management is currently executing on all three sources. The shift to a freemium model in some offerings is an example of the first source. The launch of the Experience Cloud is an example of the second source, and the company has recently started hiking prices on some products.


  • Adobe’s management is experienced and aligned with shareholders. The key manager is CEO Shantanu Narayen, who has been working for the company since 1998.

  • Despite the company not being founder-led, John Warnock, one of the founders, still serves on the board at the age of 82. Charles Geschke passed away last year.

  • Experienced: Adobe’s managers have been working for the company for an average of 12 years:

Adobe's managers average tenure

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  • Despite their long stay at the company, some of these managers are relatively new to their current roles:

Adobe's manager tenure in current role

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  • Aligned: insiders collectively own a mere 0.3% of the outstanding shares, which is normal for a company that has been traded for so long. If we look at ownership across managers, we can see how two people stand out: the CEO (Shantanu Narayen) and the Founder (John Warnock):

Insider ownership of Adobe's management

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  • We would prefer a higher stake by the management team, but it’s nice to see how two of the most critical managers hold a substantial stake.

Financials and KPIs

  • Adobe generated $15.8 billion in revenue in fiscal year 2021. Margins are very high already, so we should expect growth in EPS and FCF per share to come more from growth and share repurchases than operating leverage:

Adobe margins


  • The company’s growth has stagnated a bit as some of its products have reached maturity. Still, we believe the company can post 10%+ growth for years to come, aided by nascent offerings (Document and Experience Cloud), coupled with Creative Cloud’s optionality and pricing power.

  • Regarding the balance sheet, Adobe has a solid financial position with $5.8 billion in cash and $4.5 billion in debt. The company’s interest coverage ratio stands at 53x.

  • Adobe is very efficient in translating profits into cash. Its cash conversion ratio (the amount of accounting profits that convert to cash profits) is 150%, and its FCF margin stood at 43% in FY 2021.


  • Due to its diversified nature, Adobe suffers competition from many players, although the competitive intensity differs across its clouds.

  • In Creative Cloud, there’s no competitor of Adobe’s scale and product breadth, although smaller competitors with point solutions are increasingly successful on the non-professional side. Adobe's offering is especially strong on the enterprise side (colors measure competitive intensity)

Competitive landscape for creative cloud

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  • To fight these offerings, Adobe is launching a series of freemium products (Photoshop web, Creative Cloud Express…) to stimulate the top of the funnel and drive conversions.

  • AI (Artificial Intelligence) is also considered a threat to the Creative Cloud, but management is well aware of this and is investing accordingly.

  • On the Document Cloud side, Adobe is far behind DocuSign (DOCU) in eSignature and Contract Lifecycle Management (‘CLM’). The company is leveraging its extensive device reach to close the gap.

  • Adobe has numerous competitors in the different sections of the Experience Cloud, but the closest competitor by far when it comes to product breadth is Salesforce with its Digital Experience Platform (‘DXP’):

Adobe's experience cloud competition

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  • The company operates in a dynamic and competitive industry across all three clouds. Still, we believe the company has a solid moat to defend its position in Creative and take share in the Document and Experience Clouds.


We believe Adobe suffers three main risks, one of which can be considered short-term.

  • Competition on the non-professional side: as discussed, smaller competitors are taking share among individual creators. Adobe is trying to fight this, but it remains a risk nonetheless.

  • Key man risk: Shantanu Narayen (Adobe’s CEO) is responsible in a great deal for what Adobe is today. He led the company through the transition to SaaS, and we believe he is important for our thesis. If he were to leave, the thesis would be impacted.

  • Revenue slowdown incoming? (short-term risk): Adobe saw a pull-forward of demand during the pandemic as the world came online. Now, its growth is decelerating slightly, and the growth levers that should carry the company forward are still not large enough to move the needle. We might come across a period of slower growth, but we believe the growth of the business is durable.

The moat

  • Adobe’s moat comes from its product breadth, which, together with its leadership position and brand, gives the company a loyal and sticky user base.

  • In Creative Cloud, the company has managed to build a powerful network effect. As Adobe’s products are dominant, students are “forced” to learn to use them if they want to find a job. As most students come with the “Adobe skillset,” enterprises' incentives to switch to other products are significantly reduced:

Adobe's flywheel in creative cloud

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  • In Experience Cloud, Adobe’s moat is in the switching costs, as very few customers are willing to switch to a competing solution once all systems and data run on Adobe. As a result, the challenge is not customer retention but customer growth, which the company leverages on partners such as Accenture.

Adobe and Accenture partnership


Tailwinds and Optionality

  • Optionality for Adobe comes from its large and established user base and its dominant position in dynamic industries. The Creative industry is constantly evolving, and Adobe can benefit from new trends and formats such as the Metaverse and 3D editing. On the Experience Cloud side, customers are always trying to differentiate themselves from the competition through innovative user experiences, which opens up a universe of unmet needs for Adobe to fulfill.

  • Adobe’s tailwind lies in the advance of digitization. With the world going online, there is an increasing need for digital content creation, omnichannel experiences, and digital document processing. The company lies at the intersection of these three trends.

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This article was written by

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Best Anchor Stocks is Kris and Leandro. Kris is known as From Growth To Value and his marketplace Potential Multibaggers and is also a finfluencer with more than 70k followers on Twitter. He is 45-year old and always focuses on the long term. Leandro’s background is in Economics with a specialization in Finance. He prepared for the CFA test for two years and, although he didn’t end up taking the test due to two cancellations during the pandemic, it has helped him achieve a more detailed understanding of financial markets and accounting. He has also been contributing to Potential Multibaggers with several articles related to companies that are followed in this service but he ventures out now together with Kris in this account. Both Kris and Leandro are both calm and steady in their approach and character when it comes to investing. Price action doesn’t affect their decisions, fundamentals do. This can help investors who act based on emotions weather difficult times in the markets.

Disclosure: I/we have a beneficial long position in the shares of ADBE, CNSWF either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Wed, 03 Aug 2022 02:23:00 -0500 en text/html
Killexams : 6 Fixes to Try When Adobe Acrobat Reader Can't Open PDF Files on Windows No result found, try new keyword!The software, however, sometimes acts up like any other app, so you may experience a variety of problems while using it. A common issue is when Adobe Acrobat Reader DC won't open PDF files. Fri, 22 Jul 2022 03:22:00 -0500 en-us text/html Killexams : Best PDF editors of 2022: Adobe Acrobat DC, Nitro PDF Pro and more compared

The best PDF editors, to make it simple and easy to manage PDF files using advanced editing tools. This can include options to not just read, but also comment and edit PDF text online or through PDF editing software. 

Top selections even include eSign software, OCR software, and the ability to convert files to and from the PDF filetype.