9A0-331 Questions and Answers are totally changed by ADOBE. Download from killexams.com today
killexams.com give Latest and 2022 refreshed 9A0-331 questions answers with questions answers Questions and Answers for new points. Practice our 9A0-331 Questions and Answers Questions and real questions to Improve your insight and finish your 9A0-331 test with High Marks. We ensure your accomplishment in the Test Center, covering every last one of the motivations behind test and foster your Knowledge of the 9A0-331 test. Pass without question with our real issues.
Exam Code: 9A0-331 Practice test 2022 by Killexams.com team Adobe Connect Pro 7 ADOBE Connect learn Killexams : ADOBE Connect learn - BingNews
Search resultsKillexams : ADOBE Connect learn - BingNews
https://killexams.com/exam_list/ADOBEKillexams : Adobe MAX 2022: what is it, what we expect, and how you can join in for free
A lot of photographers and videomakers use Adobe apps in the course of their work, most commonly Photoshop, Premiere and Lightroom, but don't usually think about them a lot. Adobe wants to change that, and so they put a lot of effort into their annual global event, Adobe MAX – which is taking place in Los Angeles next week, from October 18-20.
This event serves a number of functions. Firstly, it's a way to get the word out about major new features in Adobe software to the world's media, along the lines of an Apple reveal.
Secondly, it's a way for attendees to learn software tricks and techniques, through deep-dive sessions with Adobe experts. And thirdly, it's a way to promote Adobe as a company that cares about creativity - and connect people who do too - via talks by world-leading creatives across multiple disciplines.
All that means that thousands of people are willing to travel to Los Angeles and shell out $1,895 for a conference ticket. But if that's not you, then here's some good news.
During the pandemic, Adobe Max went online only. And although it's returning in physical form this year, you can still register to watch the best stuff in the comfort of your own home, for free. You just have to register in advance, here(opens in new tab).
What's on at Adobe Max 2022
This year's event takes place from Tuesday 18 October to Thursday 20 October, and because of time differences, there are four virtual schedules(opens in new tab), depending on where you are in the world.
To deliver you a taster of what's on offer, we've picked out a few events below that Digital Camera World reader should find interesting. But there are lots more: see the full list of speakers here(opens in new tab) (filter for 'Virtual' to see all those appearing online).
Also, make sure you check our news feed next Tuesday, where we'll share the biggest news stories coming out of Adobe Max, and explain how they can benefit you in your photography, videography or film-making.
1. Opening Keynote from Adobe experts
As ever, the conference kicks off with the Opening Keynote(opens in new tab), a two-hour long walkthrough of all the new features Adobe is launching for the Creative Cloud and other software. If you don't have time to watch live, check the Digital Camera World homepage, where we'll bring you all the most relevant news for photographers and videographers.
2. Inspiration Keynote with Cristina Mittermeier
If the Opening Keynote is designed to educate, the Inspiration Keynote(opens in new tab) is meant to, well, inspire. Tune in to hear from photographer Cristina Mittermeier(opens in new tab), film director Siân Heder, painter Kadir Nelson, DJ Steve Aoki, and artist Jeff Koons as they share what keeps them motivated to keep creating.
3. Using Lightroom for Mobile to Take and Edit your Best Photos Yet, with Aundre Larrow
Visual artist Aundre Larrow hosts a hands-on virtual session(opens in new tab) designed to familiarize you with the camera built into Lightroom for mobile. You’ll also learn about the editing tools you can use to spruce up any image you take and make your images shine wherever you decide to share them.
4. From Stills to Video: How to Transition Like a Pro
Mark Mann, renowned portrait photographer, recently turned his hand to shooting video and found the learning curve to be steep. In Adobe Max talk(opens in new tab), Mark reveals how his stills expertise acts as a major asset, but also reveals some challenges for directing video.
5. Creating Mouthwatering Food Photos with Lightroom
Join food photographer Bea Lubas(opens in new tab) for this step-by-step, example-rich session on food photography. Follow along as Bea shares how to elevate your food photos through lighting, composition, and plating before she dives into Lightroom.
6. Digital Storytelling: Epic Solo Himalayan Motorcycle Trip
In this session, world-renowned photographer Jody MacDonald(opens in new tab) brings you on her latest adventure in search of hope and inspiration in a rapidly changing world. She’ll unpack her process and venture into new media — like bringing travel photography and video editing to YouTube.
7. MAX Sneaks with Kevin Hart
Another annual highlight of the conference is MAX Sneaks(opens in new tab): a sneak peek at new tools and new features coming to Adobe software soon. There's no ensure these ideas will actually make it into new products, but it's intriguing stuff nonetheless, and normally presented in a fun, light-hearted fashion. This year's co-host is comedian Kevin Hart.
8. Mix Traditional Photography, CGI, & 3D
Join photographer and director Lionel Koretzky(opens in new tab) to learn about his journey from the traditional photoshoot to CGI and 3D and how much photographers have to bring to the table in this ever-evolving medium. You’ll see how 3D is the next evolution in photography, providing versatile new tools to photographers and brands to extend their creativity to a new world of possibilities.
Learn how the color tools in Photoshop Lightroom can help transform your images into artistic masterpieces. Deep dive into the sea of colors with ZEISS Ambassador Kenneth Hines, Jr. in this engaging session(opens in new tab) where you’ll explore the powerful color-enhancing tools Lightroom offers.
10. Race Cars, Cameras, Action! Larry Chen’s Photography Process
Follow automotive journalist and car culture photographer Larry Chen(opens in new tab) as he goes through his shooting, culling, and editing process using Photoshop Lightroom, Photoshop, and Adobe Premiere Pro on his Intel-based MSI Creator laptop. Larry will demonstrate how he captures images using Canon cameras(opens in new tab) and chooses the best ones on the fly.
Fri, 14 Oct 2022 00:44:00 -0500entext/htmlhttps://www.digitalcameraworld.com/news/adobe-max-2022-what-is-it-what-we-expect-and-how-you-can-join-inKillexams : obtain and install Adobe Creative Cloud apps on your PC or Mac
The steps in this article assume you have an Adobe Creative Cloud subscription. If you see a message to contact your IT administrator, it probably means you don't have a subscription. Expand the following Learn more section for more info.
If you are a Drexel student, you can purchase a discounted subscription from the OnTheHub web store, accessible through DrexelOne.
If you are a Westphal faculty, professional staff, or adjunct faculty member, contact Westphal IT and ask to have a subscription assigned to you.
Note: Subscriptions for Westphal adjunct faculty members are available on a term-by-term basis if you are instructing a Westphal course during the current term.
If you are a Drexel faculty or professional staff member outside of Westphal College, complete our Adobe Creative Cloud request form (sign-in required) to purchase a subscription.
Mon, 04 Oct 2021 07:54:00 -0500entext/htmlhttps://drexel.edu/westphal/resources/technology/help-documentation/adobe-creative-cloud/download-and-install-adobe-creative-cloud-apps-on-your-pc-or-mac/Killexams : Everything Meta just revealed at its Meta Connect 2022 event
Meta's Connect 2022 event played home to the expected debut of its Quest Pro headset. While the oft-leaked product likely surprised no one, the company's focus on the enterprise and business applications of the new hardware might have disappointed VR gamers hoping for some cutting-edge hardware they could call their own.
Of course, the company announced a lot more than just the business-focused Quest Pro. New partnerships with Microsoft, Adobe, Zoom, and others will greatly expand the AR, VR, and Metaverse offerings for both consumers and business customers, while loftier plans for the future of AR were teased with some promising-looking prototypes.
Let's dive into all of the most important announcements Meta and its partners made during Meta Connect 2022, and discuss how these news products, services, and initiatives will shape the Metaverse, and your place in it, going forward.
Meta Quest Pro
I've make this portion pretty brief, since I've already written a full article with an in-depth look at the new hardware. The Meta Quest Pro is made, from the ground up, for enterprise and business customers. While the advanced hardware features like pancake optics, improved visual clarity, and self-tracking controllers could all just as easily be applied to upping your Beat Saber game, Meta is instead hoping it will attract scores of business customers into the Metaverse for the first time.
To further expand this influx of Metaverse inhabitants, the company has tapped a slate of partners that we'll discuss throughout this list.
Aside from the Quest Pro, the portion of Meta Connect 2022's keynote that ate up the most time covered the company's efforts to turn its Horizon Worlds offering from a meme into a legitimate social networking, collaboration, and entertainment destination in the Metaverse. As we mentioned in our Meta Connect 2022 preview, one of the posts Mark Zuckerberg made in reaction to early backlash over the simplicity of Horizon Worlds' graphics promised updates at this event, and his company followed through on that promise.
Not only are the virtual world's avatars getting legs, but they're also getting a whole new collaboration framework in the form of Horizon Workrooms. These collaborative spaces are at the center of the company's business strategy, offering a place where VR headset wearers and those simply sitting at a desk, or even using their smartphone, can come together to chat, view 3D models, collaborate, and get work done. Partnerships for this particular announcement included Microsoft, which will support Workrooms through Teams integrations, and Zoom, which will soon allow users to appear as their Meta Avatars in Zoom meetings.
Looking further forward, Meta hopes features like Magic Rooms (mixed reality spaces where cross-platform collaboration will allow for even more expansive meetings), virtual whiteboards (with support for the Quest Pro's stylus controllers), and other features will convince the business world that the Metaverse really is the best place to hold its next meeting.
Third-party collaborations and enterprise deployments
Aside from the Microsoft and Zoom collaborations mentioned, and seen above, Meta also announced partnerships with several other tech brands. Among these were a partnership with Accenture, which will help expand the Meta Quest and Horizon Worlds ecosystems via that company's Independent Software Vendor Program; a deal which will bring Autodesk's 3D modelling technology to the Meta Quest Pro; and plans with Adobe to introduce its Substance 3D modelling software to the Meta Quest Pro and Quest 2 next year.
To make it easier for companies to manage all of the hardware, apps, and services that these deployments will require, Meta announced Meta Quest for Business, a "subscription bundle for Meta Quest Pro and Meta Quest 2 that includes essential admin features like device and application management, premium support, and more." The company hopes this singular offering, which includes contributions from some of the third-party vendors mentioned above, will ease customers' path into the Metaverse.
While most of Meta Connect 2022 focused on Meta's business customers, it also revealed a major new partnership with NBCUniversal. Under the terms of the agreement, Meta will deploy its Quest and Quest Pro headsets at Universal Studios parks to create VR-based experiences using NBCUniversal properties such as The Office, Universal Monsters, and the other brands pictured above.
Additionally, the company also announced that Peacock will soon be available on Quest headsets via a new app that will let users watch the entire library of streaming content on large, virtual screens.
New games coming to Quest 2
While the event might not have had as much gaming content as many VR gamers likely hoped, there were a few noteworthy announcements in this arena. The most important is almost certainly the long-awaited VR version of accusation and murder simulator Among Us. The title will finally launch on November 10 via the Meta Quest store and Steam VR and will play largely identically to its PC originator, but with a first-person view of all the mysterious goings-on.
Meta also revealed that popular battle royale FPS Population: One will receive an expansion with Population: One Sandbox. This new mode allows players to build arenas, create modes, and tweak much of the game in new ways. Think Halo's Forge mode or Overwatch's Workshop, but in VR.
Lastly, the already released Iron Man VR will finally be available on the Quest 2 soon.
Microsoft's Cloud Gaming is coming to Quest 2
One of the most exciting bits of gaming news to come out of Meta Connect 2022 has very little to do with actual VR gaming. Microsoft revealed that its Xbox Cloud Gaming service will soon be available on Meta's Oculus Quest 2. This means users will be able to connect an Xbox controller to play their Cloud Gaming titles on giant, virtual screens, while sitting in their Quest 2 home.
Details were sparse, and there was no release date mentioned just yet. But, the new collaboration offers a way to fulfill that dream of playing Xbox games on a screen the size of a movie theater, albeit a virtual one.
New Quest accessories
Until now, Meta had largely left the job of creating accessories for its headsets to third-party manufacturers, with a few modest exceptions like USB-C cables. That's apparently about to change. The first of its new, planned offerings is the Active Pack for Quest 2. This add-on kit, available October 25, will include a pair of new straps to keep your Quest 2 controllers snugly in place, as well as a new, wipeable facial interface that's better for resisting sweat than the default one that came with your Quest 2.
In addition to this near-term offering, Meta also revealed its new "Made for Meta" initiative, which will see it teaming with third-party manufacturers to bring new accessories and peripherals to its Quest headsets. No additional, specific products were shown off just yet, however.
As usual, Meta ended this year's Meta Connect event with a segment teasing what it's working on for further down the road. This year's list of ambitions focused on two key areas: AR control and bringing real-world objects and people into the Metaverse.
Mark Zuckerberg himself teased a new, prototype AR headset that he hinted would eventually evolve into a product users will actually feel comfortable wearing everywhere. While we didn't get to see the headset itself, we did get a close look at a prototype controller for it that uses electromyography (electrical measurements of muscle activity) or EMG to detect almost microscopic movements in the wearer's anatomy.
When combined with AI-based learning technologies, the result is reportedly a wrist-worn system that can adapt to any wearer to help them control AR and VR content with barely more than a thought. The company demoed some impressive-looking AR app interactions and basic gameplay both being controlled via EMG wristbands, during the keynote.
Meta also showed off some of the ways it's hoping to bring its fledgling Metaverse closer to the real world. This included Meta's "Neural Radiance Field" 3D scanning technology that can use something as simple as a smartphone camera (and ample AI processing on the back end) to create convincing 3D representations of objects in the Metaverse. It also showed off an Inverse Rendering technique that can do something similar, while also applying real-world physics to the created object.
Lastly, the company demonstrated the latest version (2.0, specifically) of its Codec Avatars. These ultra-realistic Metaverse avatars were sometimes hard to discern from a live video of the subject used to create them, and should quiet all of the naysayers if they ever actually begin populating the Metaverse. That said, even Meta acknowledges that the forthcoming Metaverse population boom could be years away. However, it also showed off another phone-based scanning tech that can already create an avatar that's most of the way there in just a few hours. No timeframe was mentioned for when either technology might achieve a practical release to the public.
We'll be sure to keep a close eye on all of the technologies announced during today's show and bring you updates when you might be able to get your hands on any of them.
Tue, 11 Oct 2022 23:31:00 -0500entext/htmlhttps://www.zdnet.com/article/everything-meta-just-revealed-at-its-meta-connect-2022-event/Killexams : Adobe Free Trial: Try Creative Cloud for free
If you’ve recently bought yourself one of the best tablets or one of the best laptops, you may have an interest in breaking it in with some creativity. If that’s the case, an Adobe free trial is something worth looking into, as Adobe for decades has been known for providing editors, designers, and other artists with some of the best software tools for harnessing their creativity. With recent updates that make apps like Lightroom a whole lot more useful, and with real-time editing in Premiere Pro and After Effects, testing the Adobe library of software to see if it fits your needs is an idea worth exploring.
Is there an Adobe free trial?
There is an Adobe free trial, and it’s a pretty impressive offering. An Adobe free trial is good for seven days, and you’ll need to create an account and provide a credit card for Adobe to keep on file. From there, you’ll get access to the entirety of Adobe’s software offerings, which total more than 20 creative desktop and mobile apps. These include some of the best photo editing software in Adobe Lightroom and Photoshop, and some of the best video editing software in Adobe Premiere Pro and After Effects. Free trials are available for Adobe’s individual apps as well.
The Adobe free trial is essentially a seven-day experience of what it would be like to have a fully paid subscription to Adobe’s Creative Cloud suite of software. You’ll get to experience the power of the desktop apps or the versatility of the mobile and tablet apps, and each is available to you based on what hardware you’re most comfortable working on. An Adobe free trial also includes 100GB of cloud storage to house your projects and the media associated with them. You can cancel your free trial within seven days of starting it, and from there the full suite of Adobe Creative Cloud is $55 per month.
Can you get Adobe for free?
The seven days of free, full use of Adobe’s software as part of the Adobe free trial is about as close as you can get to getting Adobe software for free. With the subscription model Adobe has chosen to offer its software through, the days of software arriving on disks or CDs are long gone, and Adobe uses your account and login credentials to verify you’re a paying subscriber when you open the software up. There’s some talk that Photoshop may be coming to the web for free, and there’s an Adobe Photoshop free trial available as well. Your best bet at receiving the entirety of the Adobe software library for free, however, is with an Adobe free trial.
Are there any Adobe deals?
Adobe does regularly offer discounts and deals, with pretty impressive discounts available for students and teachers. While the entirety of the Adobe Creative Cloud suite of software starts at $55 for a monthly subscription, Adobe also is willing to knock this price down pretty regularly for new users to the software, and potentially for power users such as businesses. You can also get a much lower price on Adobe software subscriptions if you aren’t interested in the entire suite of software. Adobe offers a Photography Plan that starts at $10 per month and includes both Lightroom and Photoshop. Subscriptions are available for individual apps as well, with prices ranging from $10 per month to $21 per month per app.
Mon, 03 Oct 2022 02:03:00 -0500Andrew Morriseyentext/htmlhttps://www.digitaltrends.com/dtdeals/adobe-free-trial/Killexams : Best alternatives to Adobe Premiere Pro in 2022
Finding the best alternatives to Adobe Premiere Pro opens up a wealth of post-production video editors that bring the same Hollywood-grade polish to your films that you’ll find in Adobe’s feature-rich software.
That advanced toolset can make it difficult to identify which Premiere Pro alternative is best for you. But it’s not a tool for everyone. Some users are turned off by the subscription-only pricing, while others dislike the complex interface that threatens to overwhelm video editing beginners. It may have been known to crash once or twice, even on the best video editing computers.
Whether you just need a simple video editor for quick trims or a workhorse program for bigger projects, there are plenty of free, subscription-free, and budget-friendly software that deliver pro results without a Creative Cloud subscription or the steep learning curve.
To help you bring your projects to life, we’ve tested, reviewed, and rated the best alternatives to Adobe Premiere Pro.
The best Adobe Premiere Pro alternatives for video editing
Best free Premiere Pro alternative for pros
Operating system:Windows, Mac, Linux
Reasons to buy
Multiple post-production workspaces in one app
Best color tools available
Standard version is free
DaVinci Resolve(opens in new tab) started out as a color grading app but has since evolved into a fully comprehensive post-production suite that’s fast becoming an industry favorite.
In our hands-on review, we said "DaVinci Resolve is a tough app to beat. It’s incredibly powerful, it’s updated regularly, and to top it all, it’s free. It puts a lot of competing software to shame. The only downside is so much power leads to a complex interface."
The tool has separate workspaces for editing, color, audio, and visual effects, each with in-depth features allowing a deep level of control, making it a clear alternative to Premiere Pro.
Rather than editing in one program and sending the project to a separate VFX software or audio editing app, the whole post-production process is contained in one app. With multi-user online collaboration, various team members can work on their aspects of a project simultaneously.
The standard version, which has all the main features, is completely free. A premium version - DaVinci Resolve Studio - is available and includes features such as a neural engine, stereoscopic 3D tools, and advanced HDR grading. It costs a one-off fee of $295/£270.
Resolve is one of the most in-depth video editing programs available, so it is targeted at professionals rather than newcomers. This does mean it may be too complex for some, but does prove its worth as the best free alternative to Premiere Pro.
CyberLink PowerDirector(opens in new tab) is aimed at a prosumer market: it’s neither for complete novices nor full-time professional editors, but is a solid Premiere Pro alternative for those in between.
The PowerDirector interface is attractive and efficient, and once you’ve mastered the basics, you’ll find that it has a wide array of features.
Additions in recent updates include custom masking, precise keyframing tools, and a library of customizable animated sketches, which are an easy way to add color and energy to a video.
That said, it does lack in a few areas; the color-grading tools are a bit rudimentary compared to Adobe’s video editor (not to mention many Premiere Pro competitors).
There are several versions: PowerDirector Essentials is free but basic. PowerDirector Ultra includes most features, and PowerDirector Ultimate adds a few advanced tools.
For those that appreciate Premiere Pro’s easy subscription set-up, PowerDirector 365 is the subscription version, packed with all the video editing features for a monthly or annual cost.
The Mac-only Final Cut Pro(opens in new tab) video editing and compositing package crammed with features. It’s currently at version 10.6, which includes a slew of minor tweaks and improvements, making this the sturdiest and most stable version of the video editing app yet.
This is a powerful and versatile video editing app, with a well-designed, no-fuss interface that makes editing intuitive without compromising features. Its magnetic timeline makes it easy to insert shots within a sequence without other clips losing relative position, and the assembly process feels slick.
Other impressive features include 360° video, HDR, and advanced color grading tools.
On top of all that, new features add a few welcome cherries on top. These include the ability to fully control footage shot on an iPhone 13 in Cinematic Mode, an incredibly easy to use Motion Tracker, and a nifty AI that allows you to apply an effect onto a specific part of an image.
The app is a great Premiere Pro alternative on Mac, running natively whether your computer is powered by Intel or Apple silicon.
It’s incredibly good value for money, and after a lull in its upgrade cycle, it appears to have picked up the pace recently. Most definitely worth a look if you’re interested in an affordable, sturdy and versatile video editing tool that rivals Adobe’s own.
Best alternative to Premiere Pro for mid-level editors
Reasons to buy
Accessible but powerful editing
Great new features
Reasons to avoid
Not as in-depth as Premiere Pro
Pinnacle Studio(opens in new tab) once had a reputation for poor performance and limited functionality. Thankfully, recent updates have significantly improved the video editor.
Think of it as the grown-up version of Corel VideoStudio (it’s from the same developer). Expect a few similarities between the two, as Pinnacle builds on the more simplified Corel alternative.
That said, it’s still less in-depth than the likes of Premiere Pro and DaVinci Resolve. But it is still a versatile editing program. The interface is intuitive, and besides the performance issues being fixed, many useful new features have been added.
These include a title designer with an impressive level of control over animated text, keyframing controls that enable you to adjust clips and effects over time, and face-tracking masks. This lets you adjust the lighting or effects on a face, even when the subject is moving.
You’ll find three versions available for a one-time purchase: Standard, Studio Plus, and Studio Ultimate. It’s worth paying the extra for Ultimate if you’re likely to use the additional features, which include masking and 4K editing.
Lightworks(opens in new tab) is a video editor with a bit of a pedigree. Go to their website, and you’ll see how proud they are of the numerous professional feature films that have been cut with it. But this is with the Pro version.
The Free option offers you the same interface, but has a more limited selection of tools. Still, don’t let that dissuade you: most of the pro features really are destined for professional users, and if you’re an amateur, enthusiast, or just starting out, you’ll have a great time learning the ropes with it. Everything is pretty intuitive, and the new contextual help windows guide you through your first steps effectively.
The only major downside to the free version is an inability to export your finished product beyond 720p. We’d understand if 4K was deemed a pro feature, but 1080p is a baffling decision.
Best Adobe Premiere Pro alternative for beginners and experts
Reasons to buy
Professional video editing tools for free
Easy to use and welcoming to beginners
Great tutorial videos
Reasons to avoid
More powerful features watermarked or hidden behind paywall
High system requirements
Formerly known as HitFilm Express, HitFilm(opens in new tab) is one of the best alternatives to Adobe Premiere Pro for beginners and experts alike.
In use, it’s an undemanding video editor app - and it’s packed with tutorials that help newcomers learn the basics of video editing.
The software is a bit of an all-rounder - an all-in-one program that even comes equipped with basic VFX software for adding visual effects to your footage. At the free end, these are unlikely to satisfy pros familiar with premium special effects programs like Adobe After Effects. But their addition is welcome.
However, there are a couple of downsides. For one thing, the impressive feature list isn’t growing as fast as it used to - or rather, more features are being locked behind HitFilm Pro and Creator subscription packages. And the free version isn’t shy about nudging you towards the upgrade option.
On the other hand, by upgrading, professionals and veteran editors will find a video editor that’s even more powerful, and more capable of replicating the results of Adobe Premiere Pro.
You can upgrade via a subscription plan or picking up a perpetual license, which gives you access to 12 months’ worth of updates (the software remains yours thereafter, with renewal discounts available).
Whether you opt for the free version or upgrade, HitFilm offers a powerful, professional, multi-platform experience for beginners and professionals alike. Just make sure your computer can handle this intensive Premiere Pro alternative.
Premiere Elements(opens in new tab) is Adobe’s very own Premiere Pro alternative for consumer-level video editors. It's a bit like comparing Apple iMovie to Final Cut Pro in that sense. So, when it comes to the best alternatives to Adobe Premiere Pro, you can't go far wrong staying in the same stable.
Premiere Elements designed to make building an edit as easy as possible for anyone with little knowledge of this craft, and it does a very good job of easing beginners into the art.
You have multiple different interfaces, depending on your skills, with a good number of step-by-step tutorials aimed at introducing you to new concepts, and more complex techniques.
The new features for 2022 primarily focus on social media, and creating content destined to be shared online, all of which are welcome and useful, and some are even fun to use.
There’s no subscription service for this software: you buy it outright from the get-go, and only pay for upgrades if you feel the new features are useful to you. A definite strong mark in the software’s favor.
The full program costs $100, with upgrades from older versions costing $80. A free 30-day trial is available for you to check all the features out for yourself.
Corel VideoStudio(opens in new tab) comes in two versions: VideoStudio Pro is ideal for standard editing while VideoStudio Ultimate packs in more premium effects. With a one-off purchase of $79.99/£69.99 and $99.99/£89.99 respectively, both are significantly more affordable than Adobe's editor. And with no ongoing subscription, it's one of the best alternatives to Adobe Premiere Pro.
Using the video editing app is much simpler, chiefly because it lacks many of Premiere’s in-depth options for fine-tuning clips and effects - although Ultimate boasts the wider feature-set.
That said, Corel VideoStudio is relatively easy to learn. Once you’ve mastered the basics, it does have useful features, such as 360° and multicam editing. In recent updates, the color tools have been significantly improved, too.
There are a few odd issues with the interface: the layout can feel a little clunky and dated, and the way that layers work is upside-down compared to most other software, which might be confusing to editors used to working with other video editing software.
Filmora(opens in new tab) is a video editing software package aimed at the novice, making it one of the best alternatives to Adobe Premiere Pro for quick editing, but with enough power to satisfy others as well.
Not only can you work with your own clips, but you also have access to three royalty-free libraries for stock photos and stock videos straight from the interface.
Editing is a breeze (although it can be hard to differentiate between your clips in the timeline). You’ve got a wealth of additional tools, from simple filters, interesting transitions, and advanced titles.
Speaking of advanced, there are also a bunch of more complex additions, such as color correction, chroma keying, image stabilization, and motion tracking.
You can try most of these features for free, and as of this writing, this package will set you back $50 or $80, depending if you choose to go for the yearly subscription or the perpetual license. Businesses can get different licenses, but only on Windows computers.
With its modest system requirements, Filmora is one of the best alternatives to Premiere Pro for low-end PCs.
Switch between Express and Advanced editing timeline
Reasons to avoid
Too basic for professionals
Nero Video(opens in new tab) is a fair alternative to Adobe Premiere Pro. Really, it’s video editing software best for beginners or casual editors and small businesses who need fast editing tools to produce decent-quality content. Its undemanding minimum requirements make it a good substitute for those in need of a video editor for low-end PCs.
In terms of feature-set, tool-kits, and every extra that makes Adobe’s software for editing videos the industry standard, Nero Video can’t quite match it. But what the program excels at is making the video editing process incredibly simple for just about everyone. This is as accessible as editing videos gets - and it's got plenty of essential FX, including chroma-keying, to help bring your movies to life.
During our time with the program, we found Nero Video “the definition of ‘quick and easy’. Drag-drop-cut-done.”
However, we noted that the tool offers little to advanced and professional editors, while newcomers, enthusiasts, and hobbyists are often better served with free editing software like HitFilm Express.
Still, the editing experience is effortless, the value is good - it’s a budget one-time buy/perpetual license deal - and, as you’d expect from Nero, you can still burn your movies to disc.
How to choose the best Adobe Premiere Pro alternative for you
Choosing which Premiere Pro alternative is best for you begins with identifying what you like (or dislike) about Adobe’s video editor.
Premiere Pro’s interface is simple, intuitive, and easy to use. It houses an extensive toolset. It’s paid for through subscription. This is a good baseline for making your comparison.
Previous experience and intended use counts. DaVinci Resolve is an excellent alternative because, like Premiere Pro, it’s an advanced post-production tool for professional editors. But Corel VideoStudio is the better alternative for beginners, because it unlocks the same core editing functions.
Price in the price when making your decision. Creative Cloud All Apps subscription is good when you use a lot of Adobe apps, and some other software offer similar easy payment plans. If that doesn’t suit your budget and on-going needs, or if you’d prefer to pay for your software outright (or get it for free), look for perpetual or lifetime licenses, There may be some trade-offs here, particularly in the features department - either they lack Premiere Pro’s depth, like Pinnacle, or they’re more complex, like Resolve.
Like all creative software, it’s important to pick the app that works for you. It’s not about following an arbitrary checklist. It’s about finding the video editor that helps you innovate the art. All the best Premiere Pro alternatives offer free trials. See which one fits your flow.
How we test the best alternatives to Adobe Premiere Pro
When we test the best Premiere Pro alternatives, we’re looking for similarities and differences, where the alternative improves on Adobe’s video editor, and where it underdelivers.
A good user experience is critical. Adobe’s interface is easy to grasp at all skill levels - it’s one of the reasons why it remains a popular tool for creatives in the film and TV industry. The best alternatives, even those with steep learning curves, should be accessible, and make sense in operation.
We also explore integrations and additional tools. Premiere Pro plays brilliantly with creative apps like Adobe After Effects, and we want to see other video editors work well with that sort of VFX software. It's even better when those tools come built into the editor, like Lightworks's admittedly basic visual effects or DaVinci Resolve's Fusion - one of the best After Effects alternatives for professionals.
We review how well these video editors meet the needs of the intended audience. Video editors are not all alike, mirroring Premiere Pro in different areas. Small businesses will delight in crafting professional-looking visual assets with tools like CyberLink PowerDirector and Pinnacle Studio. They may not need Premiere Pro’s in-depth tools. Unlike professional editors, requiring access to the sort of powerful features found in Final Cut Pro and Resolve.
Performance is important, since video editing and rendering is intensive. It can be a strain on computers, even for Premiere Pro alternatives for low-end PCs, which often lack the ‘powerhouse’ stylings of other editing suites. After working the laptop fan for hours, is the footage usable or does it stutter from start to finish? Users want to see that the juice was worth the squeeze.
Thu, 06 Oct 2022 02:19:00 -0500entext/htmlhttps://www.techradar.com/best/adobe-premiere-pro-alternativesKillexams : Best Adobe Acrobat alternatives of 2022: free and paid options
The best Adobe Acrobat alternatives rival the original PDF editing software for features, tools, pricing, and more.
That’s not as easy as it seems, considering it was Adobe who originated the format. Back in 1993, they created a filetype that would retain its formatting and appearance across different computers and operating systems. 30 years on, we’re still using the ‘Portable Document Format’.
Today, the format is no longer the preserve of the flagship Adobe Acrobat DC. There are many top premium and free PDF editors offering similar services. Some pack in more advanced features, more efficient workflows, and better productivity tools.
Cost is also another area where the best Adobe Acrobat alternatives offer genuine choice. To access the best PDF editor overall, an Adobe Creative Cloud account and subscription are required.
You may feel this doesn’t offer the value you and your team demand, and prefer to invest in a PDF editor with a perpetual license. You might even need similar tools that better fit your workflow, such as eSign software and OCR software.
To help you find the best tools for the job, we’ve tested, reviewed, and rated the top free and premium PDF editors that offer a genuine alternative to Adobe Acrobat’s impressive toolset. We’ve compared where the competition matches, thrashes, and misses Acrobat’s power.
The best Adobe Acrobat alternatives of 2022 in full:
Best Adobe Acrobat alternative overall
Operating system:Windows, Mac, iOS, Android
Pricing:Subscription / Perpetual license
Reasons to buy
Slick conversion tool
Excellent redaction tools
Free trial with flexible payment plans
Reasons to avoid
License restricted to single device
Foxit PDF Editor is a stellar substitute for Adobe Acrobat. Like Adobe, Foxit has been offering PDF tools for decades, and users can take confidence from the many high-profile endorsements proudly listed on the Foxit site, with the likes of Amazon, Google, Dell, and Intel among them.
The company's best Adobe Acrobat alternative, Foxit PDF Editor, offers dozens of useful features. This includes watermarking, adding headers and footers, tailoring password permissions, creating templates, and converting other documents to PDFs. One neat feature is being able to drag files of other formats - such as converting Excel to PDF or using the PowerPoint to PDF converter.
In our Foxit PDF Editor review, we felt it might not offer enough value to casual users, but the multi-platform PDF editor app was great for businesses who regularly need to manipulate, edit, redact, annotate, and alter PDF documents.
Indeed, the redaction tools were a special highlight for us. We were impressed with how easily they worked, thoroughly scrubbing sensitive data from documents .The feature is a boon for compliant-conscious teams who understand the importance of adhering to global data laws.
Pricing for Foxit PDF Editor is flexible, with monthly and yearly subscriptions. If on-going payments are one of the reasons you’re looking for the best Adobe Acrobat alternatives, there’s the opportunity to pick up a perpetual license for a one-off purchase.
You’ll also find two upgraded versions of the PDF editing software - Pro and Pro + - which add additional features for power-users.
PDF24 Creator isn’t just one of the best Adobe Acrobat alternatives for Windows - it’s also our top pick for best free PDF editor overall.
Despite the no-cost approach, the tool - a PC-only desktop app that works offline and is ideal for low-spec PCs - is surprisingly feature-rich.
During our time with the software, we rated it as “one of the best examples of free tools that go above and beyond. It’s packed full of features, and comes with everything you might need to create and edit a PDF document.”
Tools for PDF creation, compressing, merging, and converting are all present and results are grand. Extras like OCR and eSign are well-implemented. The interface is clean and fresh and emphasizes productivity - you can quickly find what you need and what to do.
We even felt it bested Adobe in one area. Praising Acrobat for its inclusion of tools for almost use-cases, we noted, “the only exception is if you need something more advanced for filling out forms, in which case an editor like PDF24 Creator or PDFZilla could work better, despite looking a bit clunkier.”
PDF24 Creator is available free and unlimited. The experience might not quite match Adobe’s fluid workflow, but it’s a price you can’t beat.
Best Adobe Acrobat alternative for avoiding subscriptions
Reasons to buy
Great collaboration tools
Reasons to avoid
Support ticket system restricted to VIP/Premium
Nitro PDF Pro is probably the best Acrobat alternative for those who absolutely, positively want to avoid subscriptions at all costs. You won’t find any on-going payment plans with this PDF editor. Just a one-off perpetual license.
When we tried out the product, we found it featured an impressive toolkit that compares favorably with Adobe Acrobat. The interface and experience make using the software incredibly simple and easy - a factor the sometimes overwhelming Acrobat struggles to boast.
Other tools to let you make changes to existing PDF documents, and even create one from scratch. You have a lot of tools at your disposal, including various ways to make annotations, leaving instructions for colleagues to follow.
Editing the actual content of an already existing PDF isn’t as seamless as we’d like it to be, and that’s probably the weakest tool in Nitro’s arsenal. Everything else is very well implemented, and we especially liked how the ability to convert files to and from PDFs is performed.
Ultimately, we found this Adobe Acrobat alternative “a good PDF editing software package that allows you to make changes to documents, annotate them, and perform numerous alterations on them. It also comes with a good OCR, conversion tools.”
This PDF editing software is capable of running on a PC or a Mac, and costs $180 per license. Volume licensing for businesses is also available.
EaseUS PDF Editor is the ideal choice if you’re on a PC - it’s one of the best alternatives to Adobe Acrobat for Windows.
Unlike many of the best Acrobat alternatives, EaseUS has a free, but limited version available alongside the Pro version. This works great in a pinch, but it restricted in many ways - not least adding a watermark to your documents. The Pro version opens up the software, however.
In our review, we described EaseUS’ offering as “a powerful, PC-only PDF editing software tool that allows you to manipulate and alter documents with relative ease. It also comes with more standard features, such as a converter, and has good OCR capabilities.” Elsewhere, you’ll find outstanding PDF converter tools and eSignature tools.
The program is impressively kitted out for PDF editing, splitting pages into boxes that can be moved and resized. Content can also be changed, such as altering the font, color, and the text itself.
And it’s all housed within a refreshingly clean user interface. This makes navigating the tool an absolute breeze - not dissimilar to the excellent user experience offered in Adobe Acrobat, with its focus on maximizing productivity.
Costs for EaseUS PDF editor vary, with monthly and annual subscriptions and a one-time-buy ‘lifetime upgrade’ option. It’s ‘one license for one computer’. Bundles are available.
Best Acrobat alternative for Mac, iPad, and iPhone
Operating system:Mac, iPad, iPhone
Pricing:Annual subscription / Perpetual license
Reasons to buy
Draw directly onto PDFs
iPhone and iPad versions
Free trial included
If you’re looking for the best Adobe Acrobat alternative for Mac, iPad, and iPhone, look no further than Readdle PDF Expert.
While modern Apple machines come preinstalled with the excellent Apple Preview - a tool we felt “should be able to cater to all but the most demanding PDF road warriors” - it’s more of a PDF reader and manipulator, rather than a full PDF editor, like Acrobat.
PDF Expert is much more fully featured, making it a much better alternative to Acrobat. Alongside image and text editing, Readdle’s product also comes kitted out with converter tools for Word, Excel, and PowerPoint, OCR and eSign tools.
When we tested out the software, we were impressed to find it “has lots of useful features for people who use PDF files on a regular basis. It has a very clean UI design and everything is neatly organized so you don’t need a lot of help in understanding how the software works when you use it for the first time.” We also loved how well PDF Expert synced documents on all Apple devices.
A wide range of editing tools include the ability to highlight parts of the PDF and add notes, redact sensitive information, extract or rearrange pages, and merge documents. Being able to draw directly onto the PDF is also useful for those who are using the software on iPad and have an Apple Pencil.
The sleek interface and a well-organized toolbar make it simple and intuitive for new users to accomplish everyday PDF editing tasks. In short, PDF Expert makes you feel like a PDF expert.
Pricing is via an annual subscription or a perpetual license - however, only the yearly fee offers use across iPhone, iPad, and Mac.
PDF Architect, from pdfforge, offers a range of PDF packages that rival Adobe Acrobat. The free plan includes basic PDF creation for Word, Excel, and PowerPoint docs, and the ability to merge, move, and delete pages and files.
More advanced features rest in the Standard, Professional, and Pro + OCR plans. These open up necessary editing, converting, collaboration tools, and more. When we took a look at PDF Architect, we awarded it 4 stars, calling it “a great choice for those who need a reliable, advanced PDF editor with lots of extra features and a stable, reliable interface.”
We appreciated the excellent interface, which will be familiar to anyone used to Microsoft Office software, and the extensive toolkit - praising the developers for “researching the market and identifying underserved niches.” Best of all, with minimal system requirements, PDF Architect is one of the best alternatives to Adobe Acrobat for low-end, low-spec computers.
However, there are limitations, even beyond the free version. eSignatures, for example, require a separate module in the PDF editor. For that reason, we recommend a free trial to get a feel for what you can and can’t do, to see if it fits your current workflow.
For those with a need to edit PDFs online and on a budget, Sejda offers a tool that might just be the best free Acrobat alternative online.
It’s available as a desktop version that saves files locally to your computer or an online version that uses cloud storage. But watch out for restrictions in the free version. You can only perform three tasks per day, you can only work on one document at a time, and file sizes cannot exceed 200 pages or 50MB.
One of Sejda’s real highlights is its security process. All files uploaded to the server are automatically deleted after two hours. Ideal, then, for businesses with a focus on data protection and compliance.
The tool isn’t without its faults, though. We found in-document text editing to be fairly basic, meaning you might encounter some issues replicating a typeface if the original PDF features a unique or unusual font. But as a useful Adobe Acrobat alternative for infrequent PDF editing, Sejda offers an excellent no-cost or low-cost option.
As we noted when we reviewed the software, it’s “a convincingly powerful PDF editor, but you'll need to pay if you need to use it a lot.”
Pricing comes in the form of a weekly and monthly subscriptions for the web app, or an annual desktop and web app subscription. Team and volume licensing is available.
Adobe Acrobat is a market leading PDF editor created by the company that first developed the PDF file format back in 1992. PDF (Portable Document Format) files are compatible with a wide range of devices and operating systems. They lock in the document's layout and functionality to ensure it appears and behaves consistently.
Editing PDFs requires the use of specific software. Adobe Acrobat is one of the best know PDF editors, but it comes with a monthly subscription fee which some users may not be able to justify. In such cases, people often consider using one of the best Adobe Acrobat alternatives instead.
How to choose the best Adobe Acrobat alternative for you
When deciding which Adobe Acrobat alternative is best for you, you first need to consider how you will be working with PDF files.
Modern operating systems and browsers can open PDFs without additional software, meaning this is all you need if you only want to view the files.
You can make basic edits using a PDF reader, many of which are available as free versions.
If you need to make more in-depth edits, batch process files, or convert between file types, then a fully-fledged PDF editor is the best choice for you.
The best Adobe Acrobat alternatives: How we test
To test the best Adobe Acrobat alternatives, we downloaded and installed each piece of software to deliver you a first-hand opinion.
Our research looked at operating system compatibility, system requirements, and real-world performance when working with large files.
We explored each program's features, noting any significant additions and omissions compared to Adobe Acrobat.
We also investigated the price, payment models, and free versions (where available) for each Adobe Acrobat alternative. Finally, we looked at the support services and documentation offered by each developer as we feel it's a key part of the overall user experience.
Wed, 28 Sep 2022 17:48:00 -0500Steve Clarkentext/htmlhttps://www.techradar.com/best/adobe-acrobat-alternativesKillexams : Marketers, stop adopting aged-based stereotypes. Make it personal.
Most Singaporeans (88%) want to be treated as an individual with unique interests and preferences, with 65% saying they feel negatively towards brands that interact with them based on broad assumptions and labels. These include age-based stereotypes such as "Millennial" and "Gen Z", according to Adobe's new research titled "Trust: Make It Personal".
At the same time, 65% of the 1,000 Singaporeans surveyed now expect businesses to have a clear understanding of who they are, and only contact them with information relevant to what they are interested in at any given moment.
Also, 73% of consumers say they expect personalised experiences from brands they share data with, with 65% wanting real-time offers relevant to them. However, 27% of Singaporeans say brands are not doing this well or are inconsistent in their efforts to keep up with their personal preferences. Regular efforts to engage customers with bespoke offers related to their current interests is of the highest importance - more than four times as many people want frequent, thoughtful gestures (70%) over bigger one-off moments (15%).
On an APAC level, Adobe found that 86% of consumers want to be seen and treated as individuals based on their unique interests and preferences. Singaporeans, in particular, feel strongly about this, with 28% rejecting the stereotypes of their generation and 88% wanting to be seen and treated as an individual. Hence, to win over consumers, brands need to have personalised experiences and this insight is backed by 68% of consumers who are advocating for brands that offer consistent, personalised experiences, Adobe said.
Aside from 1,000 Singaporeans, Adobe also surveyed 2,000 Australians and 2,000 Indians. Three times as many APAC consumers feel closer to people who share their passions and interests (62%) than those of a similar demographic (19%).
Without a doubt, consumer preferences and tastes are constantly evolving, reinforcing the need for brands to move away from simple groupings based on age or other fixed demographic factors.
In fact, most consumers across APAC see themselves and their peer group differently from how they were pre-pandemic and 79% have adjusted their preferences and tastes even further in the past three months. According to Adobe, the average person takes on a new interest or hobby six times a year, rising to 10 times a year for people under the age of 25.
Singaporeans also expect brands to keep up with this change, with 60% of them saying they have changed their favourite brands as their tastes and financial situation has evolved.
Duncan Egan, VP of marketing, Adobe Asia Pacific and Japan, said across the region, customers are calling on brands to demonstrate that they know them, show them, and will help the in the moments that matter - not once, but all the time. "To meet that standard, brands need to unlock preferences in real-time through customer data, and use it to deliver relevant interactions and content at the right moment," he said.
Digital Marketing Asia is back for its 10th year! 10 years of exclusive insights, experience sharing and great success stories. Join us for three days of hyper-focused presentation Topics across six tracks on 15 - 17 November and connect with 1000+ of the world's brightest minds in the marketing world to learn and upscale from 85+ speakers from the hottest regional and global brands. Click here to register now!
Wed, 12 Oct 2022 15:22:00 -0500en-gbtext/htmlhttps://www.marketing-interactive.com/adobe-study-stop-adopting-aged-based-stereotypesKillexams : From world-class speakers to interactive sessions, here’s what to expect at Adobe MAX – The Creativity Conference
If you weren’t already aware, this coming October will see the return of Adobe MAX, one of the biggest events in the creative calendar. Back with a hybrid event – which means you can either join in person in LA, or online everywhere else – the line-up looks to be one of the best yet. Not only can you anticipate a variety of inspirational talks, ranging from the humorous to the powerful, you can also get involved with some hands-on sessions. In these, you can learn how to create stellar social content, or even find out how to use Adobe’s tools to get your photographs looking their best. Keep on reading below for It’s Nice That’s full breakdown.
If you’re craving some creative inspiration from some of the biggest names in the industry, Adobe has an exceptional list lined up. In the Inspiration Keynote you‘ll hear stories from creators including: Academy Award-winning writer and director, Siân Heder; Grammy-nominated artist, DJ and producer, Steve Aoki; world renowned artist Jeff Koons; plus, photographer, conservationist and biologist Cristina Mittermeier.
You can also take take a peek into what’s brewing in Adobe Research with MAX Sneaks, co-hosted by Kevin Hart, actor, comedian, and entrepreneur, and Bria Alexander, senior design program manager at Adobe, Diversity Equity & Inclusion (DEI) consultant, and international speaker.
The London-based illustrator and artist Mr Bingo, widely known for his humorous talks, will be discussing his eclectic projects. He’ll also be getting somewhat personal, sharing the themes and stories that have inspired his work; expect existential anxieties, solicited NSFW pictures and learning how to rap. On the design side of things, Adobe has Aaron Draplin of Draplin Design Co. taking to the stage. But, rather than discussing himself, the talk will instead be a love letter to those behind the scenes – a profession of his appreciation for those that have helped him along his illustrious career thus far. Heartwarming stuff!
If you want to get really stuck in, then Adobe MAX has numerous sessions on offer, all of which will deliver you a masterclass in how to use their wide range of tools and programs. The high quality content creation possible with Adobe Express will become apparent in the sessions focusing on social media and marketing. In the sessions, you’ll learn how small business owners and freelancers have found success on social media, and work out how you can harness and grow your own social channels. One, led by viral marketer and celebrity social content producer Andrea Casanova delves into how to build a cross-channel digital footprint, while another, led by Adobe Express expert Katrina Torrijos, will talk you through how to make beautiful, on-brand content quickly and easily.
The talks on offer will also provide vital information on how to harness your creative practice for the betterment of society. Antionette D. Carroll president and CEO of Creative Reaction Lab, will hold a talk that highlights every individual’s personal power to manifest change in race relations and promote liberation, equity, justice and peace within their own organisations and communities. For the talk, Carroll will be joined by young emerging artists from the Artwork for Equity Programme at Creative Reaction Lab.
Adobe MAX will also be joined by creative director, filmmaker and screenwriter Tomás Karmelo Amaya, who will be leading a talk entitled Creating Visual Medicine Through an Indigenous Lens. Throughout, the filmmaker and creative director will be sharing Indigenous teachings and knowledge systems, and shining a light on creating art rooted in kinship, compassion, allyship and the intersection of culture. The talk will also explore co-creating spaces of healing through art and building healthy collaborations through a trauma and healing-informed lens.
For all you photographers, both budding and established, there’s also events to take your camera along to. Going through the nitty gritty of Photoshop Lightroom, Photoshop Lightroom mobile and Photoshop Lightroom classic, you’ll find out how to make the best out of your images. You could choose to attend a mouthwatering session from Bea Lubas in a step-by-step masterclass on creating delicious-looking food photography by elevating it through light, composition and then a sprinkle of Adobe Lightroom. Or, you could head to the outdoors with photographer and author Nicole Young who will be sharing tips on how to take beautiful landscape photography, before using Lightroom to subtly make them look their best.
With such an exceptional array of ways to inspire, inform and educate, Adobe MAX is sure to be an event you won’t want to miss.
Wed, 12 Oct 2022 00:11:00 -0500entext/htmlhttps://www.itsnicethat.com/articles/adobe-max-2022-event-sponsored-content-121022Killexams : Former IBM ANZ boss Katrina Troughton joins Adobe as ANZ managing director
Katrina Troughton (Adobe)
Adobe has appointed former IBM Australia and New Zealand boss Katrina Troughton to lead its ANZ unit as vice president and managing director.
In her new role, Troughton will manage Adobe’s business and operations across the region and will report to APAC president Simon Tate.
“Australian and New Zealand businesses and governments continue to rapidly accelerate their digital transformation strategies and implementations, and Adobe’s market-leading technologies are seeing strong momentum across the region,” Tate said.
“Katrina is an experienced and creative outcome-focused leader with a proven track record of delivering results and transforming businesses for sustainable growth. I’m delighted to welcome her into the Adobe business.”
In its announcement, Adobe touted some of Troughton’s accomplishments at IBM, including its implementation of its first Reconciliation Action Plan (RAP), growing its software as a service offering, and leading transformations across operations, digital sales, digital marketing, partners and client success.
Commenting on her appointment, Troughton said, “Adobe is a global category leader that helps everyone – from creative hobbyists and small businesses to global brands – design and deliver exceptional, personalised digital experiences.”
“I have always held a passion for technology and am thrilled to be leading the Adobe Australia and New Zealand team. Digital has become the way for people to connect, work, learn, and be entertained, and I am confident Adobe is the best placed technology partner to help businesses, brands, and individuals succeed in today’s digital-first world.”
Was this about Adobe and Figma building something better together, or was it a case of a big company taking a key competitor off the market? It depends on whom you asked.
Certainly, the consensus on HackerNews was disappointment that a promising startup was being absorbed by a big corporation yet again. Several designers we spoke to had similar feelings.
“The threat was not unlike Instagram to Facebook, where an upstart captured a community that was central to its company mission.” Ehab Bandar, founder, Bigtable.co
Andrew Drach and Monika Jociunaiteof Solwey, a design consultancy, said they were shocked by the news and felt it represented a step backward for the industry.
“We all saw the marketing battles between Adobe and Figma, and it’s odd to see Figma, an ‘anti-Adobe’ platform, actually joining the Adobe family,” they said in an email. “Figma has always been very clear with its value proposition, differentiating itself far away from legacy Adobe products and design processes. At the end of the day, Figma was created because Adobe couldn’t meet the market needs.”