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Taking the Cisco 350-401 ENCOR test and passing it with good grades is not an easy task. Enterprise networking technologies are increasing at an intense level. In particular, the Cisco 350-401 ENCOR certification is accessible, and the training embodies success to obtain it and pass the 350-401 exams dumps. Not every IT professional has the ability to accomplish this task. The Cisco 350-401 Enterprise certifications allow you to gain more in-depth knowledge about networking technologies. Furthermore, it assists in gaining skills to deal with security issues and implement automation methods. Consequently, one of the visible benefits of taking the Cisco 350-401 ENCOR exam is that you will excel in your career.

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Killexams : What is Cyber Security and Why is it Important?

A student exploring what cyber security is, holding a tablet and standing in front of large machines at his internship.

In accurate years, headlines about cyber security have become increasingly common. Thieves steal customer social security numbers from corporations’ computer systems. Unscrupulous hackers grab passwords and personal information from social media sites or pluck company secrets from the cloud. For companies of all sizes, keeping information safe is a growing concern.

What Is Cyber Security?

Cyber security consists of all the technologies and practices that keep computer systems and electronic data safe. And, in a world where more and more of our business and social lives are online, it’s an enormous and growing field with many types of job roles.

According to the Cyber Security & Infrastructure Security Agency (CISA), "Cyber security is the art of protecting networks, devices and data from unauthorized access or criminal use and the practice of ensuring confidentiality, integrity and availability of information."

What Is Information Security?

Information security is the processes and tools designed and used to protect sensitive business information from modification, disruption, destruction and inspection, according to CISCO.

Information security and cyber security are often confused. According to CISCO, information security is a crucial part of cyber security but is used exclusively to ensure data security.

Everything is connected by computers and the internet now, including communication, entertainment, transportation, shopping, medicine and more. A copious amount of personal information is stored among these various services and apps, which is why information security is critical.

Why Is Cyber Security Increasingly Important?

Getting hacked isn’t just a direct threat to the confidential data companies need. It can also ruin their relationships with customers and even place them in significant legal jeopardy. With new technology, from self-driving cars to internet-enabled home security systems, the dangers of cybercrime become even more serious.

So, it’s no wonder that international research and advisory firm Gartner Inc. predicts worldwide security spending will hit $170 billion in 2022, an 8% increase in just a year.

Jonathan Kamyck with text Jonathan Kamyck“We’re seeing a tremendous demand for cyber security practitioners,” said Jonathan Kamyck, associate dean of cyber security at Southern New Hampshire University (SNHU). “Most businesses, whether they’re large or small, will have an online presence, for example. Some of the things you would do in the old days with a phone call or face-to-face now happen through email or teleconference, and that introduces lots of complicated questions with regard to information.”

These days, the need to protect confidential information is a pressing concern at the highest levels of government and industry. State secrets can be stolen from the other side of the world. Companies whose whole business models depend on control of customer data can find their databases compromised. In just one high-profile 2017 case, personal information for 147.9 million people – about half the United States – was compromised in a breach of credit reporting company Equifax.

What Are Cyber Attacks?

Infographic with the text Common Cyber Attack Threats: Malware, Phising, Ransomware, VirusesA cyber attack is an unwelcomed attempt to steal, expose, alter, disable or destroy information through unauthorized access to computer systems, according to the International Business Machines (IBM).

There are many reasons behind a cyber attack, such as cyber warfare, cyber terrorism and even hacktivists, but these actions fall into three main categories: criminal, political and personal.

Attackers motivated by crime typically seek financial gain through money theft, data theft or business disruption. Similarly, personal attackers include disgruntled current or former employees who will take money or data in an attempt to attack a company's systems.  Socio-political motivated attackers desire attention for their cause, resulting in their attacks being known to the public, and this is a form of hacktivism. Other forms of cyber attacks include espionage, or spying to gain an unfair advantage over the competition, and intellectual challenging.

According to CISA, as of 2021, there is a ransomware attack every 11 seconds – a dramatic rise from every 39 seconds in 2019 (CISA PDF Source). In addition, small businesses are the target of nearly 43% of all cyber attacks, which is up 400%.

The Small Business Association (SBA) reports that small businesses make attractive targets and are typically attacked due to their lack of security infrastructure. The SBA also reports that a majority of small business owners felt their business was vulnerable to an attack. This is because many of these businesses:

  • Can't afford professional IT solutions
  • Have limited time to devote to cyber security
  • Don't know where to begin

What Are Types of Cyber Attacks and Threats?

Here are some of the most common threats among cyber attacks:

  • Malware: Malware, also known as malicious software, is intrusive software developed by cyber criminals to steal data or to damage and destroy computers and computer systems, according to CISCO. Malware has the capability of exfiltrating massive amounts of data. Examples of common malware are viruses, worms, trojan viruses, spyware, adware and ransomware.
  • Phishing: Phishing attacks are the practice of sending fraudulent communications while appearing to be a reputable source, according to CISCO. This is typically performed via email or on the phone. The goal is to steal sensitive information such as financial or login information – or to install malware onto a target's device.
  • Ransomware: Ransomware is a form of malware designed to encrypt files on a target device, rendering those files and the systems they rely on unusable, according to the CISA. Once the system has been encrypted, actors demand ransom in exchange for decryption.
  • Viruses: A virus is a harmful program intended to spread from computer to computer, as well as other connected devices, according to the SBA. The object of a virus is to provide the attacker access to the infected systems. Many viruses pretend to be legitimate applications but then cause damage to the systems, steal data, interrupt services or download additional malware, according to Proofpoint.

Who Is Behind Cyber Attacks?

Attacks against enterprises can come from a variety of sources such as criminal organizations, state actors and private persons, according to IBM. An easy way to classify these attacks is by outsider versus insider threats.

Outsider or external threats include organized criminals, professional hackers and amateur hackers (like hacktivists).

Insider threats are typically those who have authorized access to a company's assets and abuse them deliberately or accidentally. These threats include employees who are careless of security procedures, disgruntled current or former employees and business partners or clients with system access.

Developing Cyber Awareness

Infographic with the text Good Security Measures: Downloading the latest patches and software updates, Ensuring data is secure, Make sure employees use strong passwordsCyber security awareness month takes place every October and encourages individuals and organizations to own their role in protecting their cyberspace, according to Forbes, although anyone can practice being mindful of cyber security at any time. Awareness of the dangers of browsing the web, checking emails and interacting online in general are all part of developing cyber security awareness.

Cyber security awareness can mean different things to different people depending on their technical knowledge. Ensuring appropriate training is available to individuals is a great way to motivate lasting behavioral changes.

While cyber security awareness is the first step, employees and individuals must embrace and proactively use effective practices both professionally and personally for it to truly be effective, according to Forbes.

Getting started with cyber security awareness is easy, and many resources are readily available on the CISA government website based on your needs. Whether you need formal training or a monthly email with cyber security tips and tricks, any awareness and training can impact behavior and create a positive change in how you view cyber security.

What Are the Types of Cyber Security?

Here are the most common types of cyber security available:

  • Application Security: Application security describes security used by applications to prevent data or code within the app from being stolen or hijacked. These security systems are implemented during application development but are designed to protect the application after deployment, according to VMWare.
  • Cloud Security: Cloud security involves the technology and procedures that secure cloud computing environments against internal and external threats. These security systems are designed to prevent unauthorized access and keep data and applications in the cloud secure from cyber security threats, according to McAfee.
  • Infrastructure Security: Critical infrastructure security describes the physical and cyber systems that are so vital to society that their incapacity would have a debilitating impact on our physical, economic or public health and safety, according to CISA.
  • Internet of Things (IoT) Security: IoT is the concept of connecting any device to the Internet and other connected devices. The IoT is a network of connected things and people, all of which share data about the way they are used and their environments, according to IBM. These devices include appliances, sensors, televisions, routers, printers and countless other home network devices. Securing these devices is important, and according to a study by Bloomberg, security is one of the biggest barriers to widespread IoT adaption.
  • Network Security: Network security is the protection of network infrastructure from unauthorized access, abuse or theft. These security systems involve creating a secure infrastructure for devices, applications and users to work together, according to CISCO.

Do You Need a Degree To Be a Cyber Security Professional?

A cyber security degree provides an opportunity for students to develop skills and a mindset that empowers them to begin a career in securing systems, protecting information assets and managing organizational risks.

Alex Pettito with the text Alex PettitoAlex Petitto ’21 earned his bachelor’s in cyber security. Petitto always wanted to work within the IT sector, and he chose cyber security because it’s an exponentially growing field. He transferred credits from a community college through a U.S. Air Force program and finished his bachelor's in under two years. "It was much quicker than I thought it would be,” he said.

It didn't take long for Petitto to begin exploring his career options. "Even before finishing (my) degree, I … received multiple invites to interview for entry-level positions within the industry and received three job offers," said Petitto. He decided to remain within the Air Force and transfer to a cyber security unit as opposed to joining the private sector.

Petitto said his cyber security degree opened doors for him in the field – “a monumental goal for me," he said. "This degree was a critical first step for breaking into the industry."

Your cyber security degree program can also connect you with experiential learning opportunities to further your growth as a cyber security professional. For example, the annual National Cyber League (NCL) has a competition wherein students from across the U.S. practice real-world cyber security tasks and skills. SNHU recently placed 9th out of over 500 colleges participating in the NCL competition.

Career Opportunity and Salary Potential in Cyber Security

As companies large and small scramble to respond to the growing threats, jobs in the cyber security field are growing fast. The U.S. Bureau of Labor Statistics (BLS) predicts that employment for information security analysts will grow by 33% through 2030. That’s more than twice as fast as the average computer-related occupation and four times as fast as American jobs in general.

To help fill the need for more professionals in the cyber security world, CyberSeek, a project funded by the federal government and supported by industry partners, provides detailed information on the demand for these workers by state. The tool shows that, across the country, there were 180,000 job openings for information security analysts between May 2021 and April 2022, with only 141,000 professionals holding jobs in the role, reflecting an unfilled demand of 39,000 workers.

“There’s a huge shortfall right now in entry-level and midlevel cyber security roles,” Kamyck said. “You’re looking at demand across all business sectors, with companies of all sizes.

CyberSeek lists the following entry-mid-and advanced-level roles available in the field. Average salaries are based on job openings posted between May 2021 and April 2022.

Entry-level Cyber Security Roles

  • Cyber Crime Analyst: Cyber crime analysts make an average salary of $100,000, and common skills necessary for the role include computer forensics, information security and malware engineering.
  • Cyber Security Specialist: Cyber security specialists make an average salary of $104,482, and important skills for the role include information security, network security and information assurance.
  • Incident and Intrusion Analyst: Incident analysts make an average salary of $88,226, and common skills needed include project management, network security and intrusion detection.
  • IT Auditor: Information technology auditors make an average salary of $110,000, and common skills for the role include internal auditing and audit planning, accounting and risk assessment.

Mid-level Cyber Security Roles

  • Cyber Security Analyst: Cybersecurity analysts make an average of $107,500, and the top skills required include information security and systems, network security and threat analysis.
  • Cyber Security Consultant: Consultants in cyber security make an average salary of $92,504 and need skills in information security and surveillance, asset protection and security operations.
  • Penetration and Vulnerability Tester: Penetration testers make an average salary of $101,091 and need skills in penetration testing, Java, vulnerability assessment and software development.

Advanced-level Cyber Security Roles

  • Cyber Security Architect: Cyber security architects make an average salary of $159,752, and top skills for the role include software development, network and information security and authentication.
  • Cyber Security Engineer: Cyber security engineers make an average of $117,510 a year and need cryptography, authentication and network security skills.
  • Cyber Security Manager:  Managers in this field earn an average salary of $130,000, and top skills include project management, network security and risk management.

What Does a Cyber Security Professional Do?

Infographic with the text Types of Cyber Security: Application security, cloud security, infastructure security, internet of things (IOT) security, network securityKamyck said cyber security professionals could play a wide range of roles in a modern company. For example, some small businesses may hire a single person to handle all kinds of work protecting data. Others contract with consultants who can offer a variety of targeted services. Meanwhile, larger firms may have whole departments dedicated to protecting information and chasing down threats.

While companies define roles related to information security in a variety of ways, Kamyck said there are some specific tasks that these employees are commonly called on to do. In many cases, they must analyze threats and gather information from a company’s servers, cloud services and employee computers and mobile devices.

“An analyst’s job is to find meaning in all of that data, see what’s concerning,” he said. “Is there a breach? Is someone violating a policy?”

In many cases, Kamyck said, security specialists work with other information technology professionals to ensure a company’s systems are secure. That involves not just technical know-how but also people-oriented skills.

But breaches don’t just take the form of someone hacking into a server. They can also involve customer lists sent through unencrypted email, a password written on a sticky note in a cubicle or a company laptop stolen from an employee’s car.

Depending on their specific role, cyber security professionals must also think strategically. In many industries, companies rely on employees having quick access to highly sensitive data, such as medical records or bank account information.

“The goal is to balance the needs of the company or the organization you’re working for with the need to protect the confidentiality of customer data and trade secrets,” Kamyck said.

Kamyck said people who do well in these jobs tend to be curious, competitive and willing to keep learning to stay up to date with rapidly changing technology. The work draws on multidisciplinary knowledge, and people who continue with the work find there are a variety of directions they can take in their careers.

For example, Kamyck said, if you're interested in the business side, you might become a manager or run audits that let companies know where they need to Boost to meet compliance. If you love the adversarial part of the job, you might become a penetration tester, essentially an “ethical hacker” who tests for system vulnerabilities by trying to get through them.

How To Get Into Cyber Security

If you’re wondering how to get into cyber security, it’s clear there are many positions out there. The question is how to make sure you’re a good fit for them. According to BLS, most information security analyst jobs require at least a bachelor’s degree in computer science, information assurance, programming or another related field.

In some cases, the work calls for a Master of Business Administration (MBA) in Information Systems. That degree typically takes an additional two years of study and involves both technical and business management courses.

Cyber security job requirements also sometimes include related work experience. Rather than jumping right into the security side of information technology, you can start as a network or computer systems administrator. Depending on the specific cyber security position, employers may have other job requirements. For instance, keeping databases secure might be an ideal job for someone who’s spent time as a database administrator and is also well-versed in security issues.

Aside from work experience and college degrees, some employers also prefer job candidates who have received certifications demonstrating their understanding of best practices in the field. For example, the Certified Information Systems Security Professional (CISSP) credential validates a professional’s general knowledge and abilities in information security. There are also more specific certificates, which can highlight specialized knowledge of computer architecture, engineering or management.

Whatever path new employees in cyber security want to follow, Kamyck said, those who are willing to make an effort to learn the field will find abundant opportunities.

“There’s needs in government. There’s needs in finance. There’s needs in education,” Kamyck said. “There’s a tremendous unfilled need.”

Discover more about SNHU's online cyber security degree: Find out what courses you'll take, skills you'll learn and how to request information about the program.

Nicholas Patterson is a writer at Southern New Hampshire University. Connect with him on LinkedIn.

Wed, 20 Jul 2022 12:00:00 -0500 en text/html https://www.snhu.edu/about-us/newsroom/stem/what-is-cyber-security
Killexams : Cisco Says Cloud Traffic To Quadruple By 2019, Driven By Consumers, Mobility and IoT

The just-released Cisco Cloud Index computes the rapid expansion of today's stampede to the cloud. “We have never seen anything like this in terms of speed of customer adoption,” Oracle Co-CEO Mark Hurd said earlier this week, describing how his corporate customers have enthusiastically embraced the cloud.

One of them, General Electric , has moved, in just the last 18 months, 10% more of its computing load into the cloud, and expects to run 70% of its applications in the cloud by 2020. Last week, Amazon reported that its cloud business has surged 79% year-over-year and Microsoft announced that its cloud business has “more than doubled.”

Here are the highlights of Cisco's ongoing study of the growth of global data center and cloud-based data traffic.

Almost all of the work of IT will be done in cloud data centers

Based on its hands-on knowledge of the movement of data over global computer networks, Cisco predicts that , quadrupling from 2.1 zettabytes (2.1 trillion gigabytes) in 2014 to 8.6 zettabytes by the end of 2019.  and only 14% will be processed by traditional data centers.

Cloud traffic is expected to account for 83% of total data center traffic by 2019. Cloud traffic is a subset of data center traffic and is generated by cloud services accessible through the Internet from scalable, virtualized cloud data centers. Total data center traffic, which Cisco projects will reach 10.4 zettabytes by the end of 2019, is comprised of all traffic traversing within and between data centers as well as to end users.

10.4 trillion gigabytes is the equivalent of 144 trillion hours of streaming music or 6.8 trillion of high-definition (HD) movies viewed online. Ones and zeros are eating the world and the companies providing consumers with digital entertainment and other services have been at the forefront of the migration to the cloud.  Indeed, The Wall Street Journal has reported recently that Netflix has shut down the last of its data centers, moving the last piece of its IT infrastructure to the public cloud.

The public cloud will grow faster than the private cloud

While overall cloud workloads will grow at a CAGR of 27% from 2014 to 2019, the public cloud workloads are going to grow at 44% CAGR over that period, and private cloud (where cloud services are  delivered to corporate users by their IT department) workloads will grow at a slower pace of 16%. .

New sources of data, especially the Internet of Things, will keep the clouds very busy

The total volume of stored data on client devices and in data centers will more than double to reach 3.5 zettabytes by 2019. Most stored data resides in client devices today and will continue to do so over the next 5 years, but more data will move to the data center over time, representing 18% of all data in 2019, up from 12% in 2014.

In addition to larger volumes of stored data, the stored data will be coming from a wider range of devices by 2019. Currently, 73% of data stored on client devices resides on PCs. By 2019, stored data on PCs will go down to 49%, with a greater portion of data on smartphones, tablets, and machine-to-machine (M2M) modules. Stored data associated with M2M will grow at a faster rate than any other device category at an 89% CAGR.

A broad range of Internet of Things (IoT) applications are generating large volumes of data that could reach, Cisco estimates, 507.5 zettabytes annually by 2019. That’s 49 times greater than the projected data center traffic for 2019 (10.4 zettabytes). Today, only a small portion of this content is stored in data centers, but that could change as big data analytics tools are applied to greater volumes of the data collected and transmitted by IoT applications.

The figure below maps several M2M applications for their frequency of network communications, average traffic per connection, and data analytic needs. Applications such as smart metering can benefit from real-time analytics of aggregated data that can optimize the usage of resources such as electricity, gas, and water. On the other hand, applications such as emergency services and environment and public safety can be much enhanced through distributed real-time analytics that can help make real-time decisions that affect entire communities. Although some other applications such as manufacturing and processing can have potential efficiencies from real-time analytics, their need is not very imminent.

The size of the bubble represents total M2M connections for each application. Source: Cisco Global... [+] Cloud Index, 2014–2019; Machina Research

More consumers will keep their data in the cloud

Cisco estimates that by 2019, 55% (2 billion) of the Internet-connected consumer population will use personal cloud storage, up from 42% (1.1 billion users) in 2014.

Global consumer cloud storage traffic will grow from 14 exabytes (14 billion gigabytes) annually in 2014 to 39 exabytes by 2019 at a 23% CAGR. This growth translates to per-user traffic of 1.6 gigabytes per month by 2019, compared to 992 megabytes per month in 2014.

*Consumer cloud storage traffic includes personal content lockers, cloud backup, etc., and does not... [+] include cloud DVR. Source: Cisco Global Cloud Index, 2014–2019

Ones and zeros are eating the world and today we got fresh insights into how much, how fast, and how their movement changes the way IT services are delivered to businesses and consumers.  For more data and the study’s methodology, go to the Cisco Global Cloud Index webpage.

Mon, 18 Jul 2022 05:33:00 -0500 Gil Press en text/html https://www.forbes.com/sites/gilpress/2015/10/28/cisco-says-cloud-traffic-to-quadruple-by-2019-driven-by-consumers-mobility-and-iot/
Killexams : Cisco launches Webex model for service providers

Technology company Cisco has launched a new Webex Wholesale Route-to-Market for service provider partners to address the needs of small and medium businesses.

The new model includes a commercial agreement with each partner and a self-service platform for service providers to deliver managed services for Webex, as well as the flexibility to create their own co-branded offers.

Cisco Wholesale for Webex
The Wholesale partner program features consumption-based billing with fixed, predictable per-user/per-month package pricing and equips service providers with several invoicing options.

The partner onboarding experience includes dedicated Cisco experts, paired with online training and a set of migration and marketing toolkits to drive market demand and serve small and medium business (SMB) customers.

“When service providers more fully own the customer journey, it increases control of the solution design, provisioning, billing, and support. This translates into improved customer experiences and greater market velocity. This new wholesale model will do just that for Cisco and its partners,” said Frost & Sullivan vice president connected work research ICT Elka Popova.

“This approach also enables providers to offer SMBs a more complete solution by integrating telco services, such as connectivity, security and mobility, with Cisco’s Webex cloud collaboration services suite and Cisco devices."

Service providers will find it easier to leverage their brand with a co-branded offer, build on their market position, and innovate with their services.

APIs and Partner Portal features deliver a simple management experience. And by using a monthly consumption model, they can deliver low friction transactions.

Additionally, Cisco’s Success Planning process includes a fully managed onboarding process for service provider partners—from pre-work through to production.

A parallel go-to-market process accelerates customer acquisition and migration activities with marketing content, sales enablement, adoption assets, support training and launch campaigns.

Nexgen Australia, an Australia-based wholly owned subsidiary of Spirit Technology Solutions ASX ST1, is among the first service providers partners to sign-up for the Wholesale for Webex.

Cisco is also in active trials of Wholesale for Webex with several Tier 1 global service providers.

“We are an all-digital shop running high-velocity, high-volume transactions. Offering Webex through Cisco’s new Wholesale route-to-market means we can continue to lead the way helping Australian businesses achieve more through the latest technology,” said Nexgen director James Harb.

Initial managed services packages for Webex that are available through the Wholesale RTM include:

Webex Calling: Enterprise-grade calling and collaboration with features for 1:1 and group messaging, file-sharing, and secure basic video conferencing for up to 100 users, for a complete PBX replacement, including multi-device support, visual voicemail, and intelligent call routing.

Common Area Calling: Calling built for shared use and common area locations and phones.

Webex Meetings: A premium meeting and messaging experience with meetings allowing up to 1000 users. Also includes AI-driven intelligence with Webex Assistant, Slido, remote desktop control, moderator controls and more.

Webex Suite: Encompasses all the above with premium calling, messaging and meetings, plus advanced features that are engaging and inclusive.

Managed services for Webex is the first offer available through the Cisco Wholesale Partner Program.

More Cisco devices and other Cisco cloud services for the SMB market will be launched this year.

Thu, 21 Jul 2022 23:39:00 -0500 en-gb text/html https://itwire.com/itwire-latest-news/cisco-launches-webex-model-for-service-providers.html
Killexams : Managed Network Services Market Size, Share Growing Rapidly with accurate Trends, Development, Revenue, Demand and Forecast to 2030

The MarketWatch News Department was not involved in the creation of this content.

Jul 27, 2022 (AmericaNewsHour) -- Key Companies Covered in the Managed Network Services Market Research are Fujitsu Ltd., Cisco Systems, Inc., Dell EMC (EMC Corporation), IBM Corporation, Alcatel-Lucent, and other key market players.

In its market research collateral archive, CRIFAX added a report titled 'Global Managed Network Services Market, 2021-2030�?� which consists of the study of the growth strategies used by the leading players in the Managed Network Services to keep themselves ahead of the competition. In addition, the study also covers emerging trends, mergers and acquisitions, region-wise growth analysis, as well as the challenges that impact the growth of the market.

For more information about this report visit: https://www.crifax.com/sample-request-1001808

The growth of the global Managed Network Services market worldwide is largely driven by the increasing number of technical developments in different industries around the world and the overall digital revolution. Digital economic development is one of the key factors motivating big giants to invest aggressively on digital innovation and shift their conventional business models to automated ones, so as to seize value-producing opportunities and keep ahead of their competitors, as well as to boost the continuity and reliability of their services. Ranging from artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) to the internet of things (IoT), the growing number of internet-connected devices around the world on account of the growing technologies is anticipated to contribute to the growth of the global Managed Network Services market.

For more information about this report visit: https://www.crifax.com/sample-request-1001808

This Report covers about :

  • Historical data
  • Revenue forecasts, CAGR and growth rates up to 2030
  • Industry Analysis
  • Competitive Analysis
  • Key geographic growth data
  • In-depth profiling of Key Player's Companies

Based on the increasing number of internet users and data transmission devices as well as networks, along with the innovations in the ICT industry are expected to generate substantial opportunities in the global Managed Network Services market over the forecast period, i.e., 2021-2030. As per the statistics provided by International Telecommunication Union (ITU), individuals using the internet per 100 inhabitants for developed region increased around 3 times to 86.6 numbers for the time period of 2001- 2019.

Some of the prominent factors that are expected to fuel the demand for Managed Network Services in the coming years are the growing number of internet users and the overall rise in research and development activities in the field of information and communication technology.

However, with technologies continuously changing, firms need to keep up with these innovations to maintain a strategic advantage over their competitors in the industry. In order to achieve this, it is vital for them to train their practitioners on a timely basis. Not only will it encourage marketers to remain ahead of their business, but it will also help them discover new applications from it.

To provide better understanding of internal and external marketing factors, the multi-dimensional analytical tools such as SWOT and PESTEL analysis have been implemented in the global Managed Network Services market report. In addition, the research covers market segmentation, CAGR (Compound Annual Growth Rate), BPS analysis, Y-o-Y growth (%), Porter's five-force model, absolute $ opportunity, and the market's anticipated cost structure.

About CRIFAX

CRIFAX is driven by integrity and commitment to its clients and provides a step-by-step guide on achieving their business prospects with cutting-edge marketing research and consulting solutions. We make sure that our industry enthusiasts understand all the business aspects related to their projects with the help of our industry experts with hands-on experience in their respective fields, which further enhances the consumer base and the size of their organization. From customized and syndicated research reports to consulting services, we offer a wide range of unique marketing research solutions, out of which, we update our syndicated research reports annually to ensure that they are modified according to the latest and ever-changing technology and industry insights. This has enabled us to build a niche in offering 'distinctive market services' that strengthened the confidence in our insights of our global clients and helped us outperform our competitors as well.

Contact Us:

CRIFAX

Email: sales@crifax.com

U.K. Phone: +44 161 394 2021

U.S. Phone: +1 917 924 8284

The post Managed Network Services Market Size, Share Growing Rapidly with accurate Trends, Development, Revenue, Demand and Forecast to 2030 appeared first on America News Hour.

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Wed, 27 Jul 2022 01:11:00 -0500 en-US text/html https://www.marketwatch.com/press-release/managed-network-services-market-size-share-growing-rapidly-with-recent-trends-development-revenue-demand-and-forecast-to-2030-2022-07-27
Killexams : Dwdm System Market Size, 2030 Application, Revenue, Excessive Growth, and Region-Forecasts

The MarketWatch News Department was not involved in the creation of this content.

Jul 27, 2022 (AmericaNewsHour) -- Key Companies Covered in the Dwdm System Market Research are Alcatel-Lucent, Ciena Corporation, Fujitsu Ltd., Huawei Technologies, ZTE, Cisco Systems, Inc., Infinera Corporation, ADVA Optical Networking SE, Aliathon Technology Ltd., and other key market players.

In its market research collateral archive, CRIFAX added a report titled 'Global Dwdm System Market, 2021-2030�?� which consists of the study of the growth strategies used by the leading players in the Dwdm System to keep themselves ahead of the competition. In addition, the study also covers emerging trends, mergers and acquisitions, region-wise growth analysis, as well as the challenges that impact the growth of the market.

For more information about this report visit: https://www.crifax.com/sample-request-1001806

The growth of the global Dwdm System market worldwide is largely driven by the increasing number of technical developments in different industries around the world and the overall digital revolution. Digital economic development is one of the key factors motivating big giants to invest aggressively on digital innovation and shift their conventional business models to automated ones, so as to seize value-producing opportunities and keep ahead of their competitors, as well as to boost the continuity and reliability of their services. Ranging from artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) to the internet of things (IoT), the growing number of internet-connected devices around the world on account of the growing technologies is anticipated to contribute to the growth of the global Dwdm System market.

For more information about this report visit: https://www.crifax.com/sample-request-1001806

This Report covers about :

  • Historical data
  • Revenue forecasts, CAGR and growth rates up to 2030
  • Industry Analysis
  • Competitive Analysis
  • Key geographic growth data
  • In-depth profiling of Key Player's Companies

Based on the increasing number of internet users and data transmission devices as well as networks, along with the innovations in the ICT industry are expected to generate substantial opportunities in the global Dwdm System market over the forecast period, i.e., 2021-2030. As per the statistics provided by International Telecommunication Union (ITU), individuals using the internet per 100 inhabitants for developed region increased around 3 times to 86.6 numbers for the time period of 2001- 2019.

Some of the prominent factors that are expected to fuel the demand for Dwdm System in the coming years are the growing number of internet users and the overall rise in research and development activities in the field of information and communication technology.

However, with technologies continuously changing, firms need to keep up with these innovations to maintain a strategic advantage over their competitors in the industry. In order to achieve this, it is vital for them to train their practitioners on a timely basis. Not only will it encourage marketers to remain ahead of their business, but it will also help them discover new applications from it.

To provide better understanding of internal and external marketing factors, the multi-dimensional analytical tools such as SWOT and PESTEL analysis have been implemented in the global Dwdm System market report. In addition, the research covers market segmentation, CAGR (Compound Annual Growth Rate), BPS analysis, Y-o-Y growth (%), Porter's five-force model, absolute $ opportunity, and the market's anticipated cost structure.

About CRIFAX

CRIFAX is driven by integrity and commitment to its clients and provides a step-by-step guide on achieving their business prospects with cutting-edge marketing research and consulting solutions. We make sure that our industry enthusiasts understand all the business aspects related to their projects with the help of our industry experts with hands-on experience in their respective fields, which further enhances the consumer base and the size of their organization. From customized and syndicated research reports to consulting services, we offer a wide range of unique marketing research solutions, out of which, we update our syndicated research reports annually to ensure that they are modified according to the latest and ever-changing technology and industry insights. This has enabled us to build a niche in offering 'distinctive market services' that strengthened the confidence in our insights of our global clients and helped us outperform our competitors as well.

Contact Us:

CRIFAX

Email: sales@crifax.com

U.K. Phone: +44 161 394 2021

U.S. Phone: +1 917 924 8284

The post Dwdm System Market Size, 2030 Application, Revenue, Excessive Growth, and Region-Forecasts appeared first on America News Hour.

COMTEX_411072901/2606/2022-07-27T09:11:45

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The MarketWatch News Department was not involved in the creation of this content.

Wed, 27 Jul 2022 01:11:00 -0500 en-US text/html https://www.marketwatch.com/press-release/dwdm-system-market-size-2030-application-revenue-excessive-growth-and-region-forecasts-2022-07-27
Killexams : EdTech and Smart Classrooms Market Analysis by Size, Share, Key Players, Growth, Trends & Forecast 2027
EdTech and Smart Classrooms Market Analysis by Size, Share, Key Players, Growth, Trends & Forecast 2027

“Apple (US), Cisco (US), Blackboard (US), IBM (US), Dell EMC (US),Google (US), Microsoft (US), Oracle(US),SAP (Germany), Instructure(US).”

EdTech and Smart Classrooms Market by Hardware (Interactive Displays, Interactive Projectors), Education System Solution (LMS, TMS, DMS, SRS, Test Preparation, Learning & Gamification), Deployment Type, End User and Region – Global Forecast to 2027

MarketsandMarkets forecasts the global EdTech and Smart Classrooms Market to grow from USD 125.3 billion in 2022 to USD 232.9  billion by 2027, at a Compound Annual Growth Rate (CAGR) of 13.2% during the forecast period. The major factors driving the growth of the EdTech and smart classrooms market include increasing penetration of mobile devices and easy availability of internet, and growing demand for online teaching-learning models, impact of COVID-19 pandemic and growing need for EdTech solutions to keep education system running.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1066

Interactive Displays segment to hold the highest market size during the forecast period

Interactive displays helps to collaborate teaching with tech boost social learning. As per a study it has been discovered that frequent group activity in classrooms, often aided by technology, can result in 20% higher levels of social-emotional skill development. Students in these classes are also 13% more likely to feel confident contributing to class discussions. Interactive display encourages the real time collaboration. SMART Boards facilitate the necessary collaboration for students to develop these skills. Creating an audience response system on the interactive display allows students to use devices to participate in class surveys, quizzes, and games, and then analyse the results in real time. A large interactive whiteboard (IWB), also known as an interactive board or a smart board, is a large interactive display board in the shape of a whiteboard. It can be a standalone touchscreen computer used to perform tasks and operations on its own, or it can be a connectable apparatus used as a touchpad to control computers from a projector. They are used in a variety of settings, such as classrooms at all levels of education, corporate board rooms and work groups, professional sports coaching training rooms, broadcasting studios, and others.

Cloud deployment type to record the fastest growth rate during the forecast period

Technology innovation has provided numerous alternative solutions for businesses of all sizes to operate more efficiently. Cloud has emerged as a new trend in data centre administration. The cloud eliminates the costs of purchasing software and hardware, setting up and running data centres, such as electricity expenses for power and cooling of servers, and high-skilled IT resources for infrastructure management. Cloud services are available on demand and can be configured by a single person in a matter of minutes. Cloud provides dependability by storing multiple copies of data on different servers. The cloud is a potential technological creation that fosters change for its users. Cloud computing is an information technology paradigm that delivers computing services via the Internet by utilizing remote servers, database systems, networking, analytics, storage systems, software, and other digital facilities. Cloud computing has significant benefits for higher education, particularly for students transitioning from K-12 to university. Teachers can easily deliver online classes and engage their students in various programs and online projects by utilizing cloud technology in education. Cloud-based deployment refers to the hosted-type deployment of the game-based learning solution. There has been an upward trend in the deployment of the EdTech solution via cloud or dedicated data center infrastructure. The advantages of hosted deployment include reduced physical infrastructure, lower maintenance costs, 24×7 accessibility, and effective analysis of electronic business content. The cloud-based deployment of EdTech solution is crucial as it offers a flexible and scalable infrastructure to handle multiple devices and analyze ideas from employees, customers, and partners.

Request sample Pages: https://www.marketsandmarkets.com/requestsampleNew.asp?id=1066

Major EdTech and smart classrooms vendors include Apple (US), Cisco (US),  Blackboard (US), IBM (US), Dell EMC (US), Google (US), Microsoft (US), Oracle(US), SAP (Germany), Instructure(US). These market players have adopted various growth strategies, such as partnerships, agreements, and collaborations, and new product enhancements to expand their presence in the EdTech and smart classrooms market. Product enhancements and collaborations have been the most adopted strategies by major players from 2018 to 2020, which helped companies innovate their offerings and broaden their customer base.

A prominent player in the EdTech and smart classrooms market, Apple focuses on inorganic growth strategies such as partnerships, collaborations, and acquisitions. For instance, in August 2021 Apple launched Mobile Student ID through which students will be able to navigate campus and make purchases using mobile student IDs on the iPhone and Apple Watch. In July 2020 Apple partnered with HBCUs to offer innovative opportunities for coding to communities across the US. Apple deepened the partnership with an additional 10 HBCUs regional coding centers under its Community Education Initiative. The main objective of this partnership is to bring coding, creativity, and workforce development opportunities to learners of all ages. Apple offers software as well as hardware to empower educators with powerful products and tools. Apple offers several applications for K-12 education, including Schoolwork and Classroom. The company also offers AR in education to provide a better learning experience. Teaching tools helps to simplify teaching tasks with apps that make the classroom more flexible, collaborative, and personalized for each student. Apple has interactive guide that makes it easy to stay on task and organized while teaching remotely with iPad. The learning apps helps to manage schedules and screen time to minimize the distractions and also helps to create productive learning environments and make device set up easy for teachers and parents. Apple has various products, such as Macintosh, iPhone, iPad, wearables, and services. It has an intelligent software assistant named Siri, which has cloud-synchronized data with iCloud.

Blackboard has a vast product portfolio with diverse offerings across four divisions: K-12, higher education, government, and business. Under the K-12 division, the company offers products such as LMS, Synchronous Collaborative Learning, Learning Object Repository, Web Community Manager, Mass Notifications, Mobile Communications Application, Teacher Communication, Social Media Manager, and Blackboard Ally. Its solutions include Blackboard Classroom, Collaborate Starter, and Personalized Learning. Blackboard’s higher education division products include Blackboard Learn, Blackboard Collaborate, Analytics for Learn, Blackboard Intelligence, Blackboard Predict, Outcomes and Assessments, X-ray for Learning Analytics, Blackboard Connect, Blackboard Instructor, Moodlerooms, Blackboard Transact, Blackboard Ally, and Blackboard Open Content. The company also provides services, such as student pathway services, marketing, and recruiting, help desk services, enrollment management, financial aid and student services, engagement campaigns, student retention, training and implementation services, strategic consulting, and analytics consulting services. Its teaching and learning solutions include LMS, education analytics, web conferencing, mobile learning, open-source learning, training and implementation, virtual classroom, and competency-based education. Blackboard also offers campus enablement solutions such as payment solutions, security solutions, campus store solutions, and transaction solutions. Under the government division, it offers solutions such as LMS, registration and reporting, accessibility, collaboration and web conferencing, mass notifications and implementation, and strategic consulting. The company has launched Blackboard Unite on April 2020 for K-12. This solution compromises a virtual classroom, learning management system, accessibility tool, mobile app, and services and implementation kit to help emote learning efforts.

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Killexams : Cisco channel chief Oliver Tuszik says partners are ‘leading the way’ for XaaS evolution

Businesses and consumers alike are moving away from large, upfront spends and towards consumption-based, pay-as-you go pricing for many different things to help their businesses and personal lives run smoothly, so it just makes sense that the IT industry follows suit.

It’s no secret that Cisco has been busy doing just that over the last several years as its worked to transition its portfolio to an as-a-service model, or XaaS. It’s first offering is already on the market, Cisco Plus Hybrid Cloud and the company last month unveiled its next XaaS offer, Cisco Plus Secure Connect Now. When it comes to XaaS, Cisco’s partners are not only all-in, they’re leading the way, according to Cisco Channel Chief Oliver Tuszik.

Tuszik said that different customers require different solutions delivered in a variety of ways. It’s up to partners to provide their clients the business outcomes they’re looking for. This can be done through platforms like Cisco Meraki, which is leading the company’s managed services charge by supporting the use cases that partners are addressing for their customers. At the same time, Cisco knows that it has to build the right financial models around managed services and XaaS for partners, an undertaking that Tuszik and his team are addressing in different ways for the company’s diverse ecosystem of partners.

There are extended sales times for XaaS, which will be an adjustment for some partners. At the same time, the supply chain is also causing slowed or delayed product delivery times. Cisco is mindful of both of these current challenges and Tuszik said he and his team continue to work with partners to define and carve out new models for future channel growth.

Tuszik sat down with CRN US to talk about Cisco’s XaaS transformation and how partners fit in, the financial models in place to make XaaS profitable for the channel, supply chain, and what partners can expect from Cisco in the second half of 2022.

Here’s what Tuszik had to say.

Are partners coming with Cisco on the XaaS journey?

They are leading it. I would love to say that we invented it, but “as a service” has different names. In the end, it’s the idea of combining different products, services, software, and bundling in a way so that it fits better [with] the needs of the customer. And to be very clear, this is not an idea from the analysts or the vendor side, it’s something that is coming from the customer demand to reduce complexity. We’re in a world where everybody has accepted that they need digital transformation and the companies that didn’t accept that are no longer existing. We’re in a motion [now] where everybody’s thinking about: “How can I use technology to create value without dealing with technology?” We’re now in a phase where approximately 75 percent of the IT budget is with non-IT buyers -- so, people that don’t understand technology trying to buy technology. They’re looking for a way to buy technology with a direct link to their business need and for a direct reduction of complexity. So, instead of buying a Wi-Fi controller, switches and access points, you want to have Wi-Fi in all your buildings. That’s a very simple thing. A lot of people when we’re talking about managed service or as-a-service, think back to the ‘80s and ‘90s – a big time for outsourcing -- that’s also a managed service, but managed services can be a very specific as a service solution for a specific industry or for business-specific vertical.

Partners [have done] this before. When I was running a partner [organization] a couple of years ago, we had a big, growing managed service practice. We were measuring recurring revenues, we were thinking about renewals, and most of [Cisco’s] bigger and smaller partners have been in this motion before. When we look forward, the addressable market in 2025 will be approximately 45 percent via managed service. So, if we are not part of this one, we might have the best products, but customers want to buy them differently. That’s why we have always had a managed service practice. To be clear, we started more than 10 years ago, but about one and a half years ago, we decided to accelerate that. Chuck [Robbins, Cisco’s CEO] said: “We want to.” Then, a lot of people said: “Oh, you will deliver all new products.” But no, it’s really a combination of the new products and offers, but also enabling the different types of partners, from existing partners to new partners, to sell our technologies, our software and services in an as a service model. And that’s why we started also to change our programs [and] incentive schemes to change how we measure partners. We implemented last year at Partner Summit the new Provider role, which [partners are] taking up very well. And we started to build offers, [like] Cisco Plus Secure Connect and Hybrid Cloud. They’re in an early stage, but we see the appetite is huge and we’re working on scaling XaaS. Cisco’s managed services is a partner motion. In approximate numbers, $8 billion of our revenues is [through partners] and the direct managed services we do is something like $250 million. So, it’s not a direct motion. It’s not our target. Our ability to scale and deliver the value comes from partners.

How important is it for partners to become service providers in their own right and build on top of Cisco Plus offerings?

There’s no doubt that partners need to be able to offer bundled services. Customers don’t ask for “managed services.” They want a solution offering that serves their need, is easy to buy and easy to operate. So, you land pretty often in a managed, as a service motion -- like how we are all moving in our private life to this kind of consumption-based model. That’s why all our partners -- big ones and small ones -- are looking to build up their own unique offerings. And by the way, Meraki is our leading platform. It’s so easy to add different pieces together with [the Meraki platform]. We’re see partners picking this up partners that not only want to sell Meraki, but partners who want to add value to our platform.

We have a partner who is building a solution on top of Meraki cameras that is able to recognize items on-camera. The [use] case is a coffee shop. It’s more or less a two-camera installation [and] you can tell the camera to identify coffee mugs. The cloud plays five pictures and then the system learns [what a mug is] from all angles and in whatever weather conditions. From this moment, the camera gives you the information: There is a coffee mug and it’s been standing there for five minutes. For a coffee shop, you can find out how much coffee is sold and at what time. But you can also go much further. If you love coffee, you know that Italian espresso needs to be hot and needs to be served within two minutes. So, you can track how long it was standing there before it got picked up. With this logic, you can do the same in a production plan. You manage the cameras like you manage the Wi-Fi access points and the switches. And now, you just add cloud-enabled software that creates a completely different value. It’s no longer a Meraki camera or access point, it’s a system that gives you information on customers experience. This is where our customers and our partners are moving. So, you might not be the company who’s delivering the managed service, but you might be somebody who’s adding a building block on top of this one. That’s the reason why we see more of these co-sell, or co-development partners. This [partner with the coffee shop use case] will never sell Meraki. That’s not their business. But we will now put them on our price list. And that’s just one example.

What’s the financial model for Cisco’s XaaS and how does that compare to competing offers in the market?

The Cisco model is different to the models in the market. First of all, our idea is not to build a managed service offer where we do the services, we own everything, and we just ask a partner to forward the invoice. Our approach is enabling the partners to deliver their unique, own managed service. That’s why we are also investing heavily in service creation. We have about 100 engagements right now with partners all around the world, helping them build their own managed services. So, that’s a different logic.

When it comes to the financial models, we are building different motions. Like we did in the past, [partners] can just buy and own the assets and build up their own managed service. We are utilizing Cisco Capital [Cisco’s financing arm] to build up models where we help [partners] handle the assets or ensure that they can pay over time. And we are even -- like for Cisco Plus Hybrid Cloud and more to come -- building offers where we own the assets and just charge the partner for the consumption. You will see us also adding more hardware as a service. And I don’t mean a classical financing model where, like a leasing model, you pay over three years. An as a service model would mean there’s a certain level of flexibility and they pay by usage, by the months or whatever. It’s pretty interesting for the collaboration business, but also interesting for hybrid cloud and other areas. So, our model is adapting to the needs of our partners. There are some that can handle this and want to handle this and want to own it. And there’s some situations where we own the risk on our side.

How do partners prepare for the extended sales time for XaaS?

It’s a transformation that is happening -- not something you do over the weekend. Because if you go into, let’s call it solution sales, and you’re talking to different people, to be clear, you still need to do the stuff below. If you believe that you no longer need to take care of the technical equipment, that’s wrong. We still need our amazing CCIEs and all the experts. But we need to further develop these capabilities in the company to add and bundle so that it becomes an outcome or a solution.

So, yes, there’s an impact with this one because it’s longer cycles, but it starts to pay off, especially when you come into the recurring motion. There’s one interesting effect right now because we have a huge catch-up happening on infrastructure investments. When you look at our hardware sales numbers, they’re just amazing and mind-blowing, which is, on the one hand, because we are still the best networking equipment, but it’s also because there was a dip due to COVID. So, it’s a catch up. Then, we have supply chain pressure, and everybody wants to make sure they have the best infrastructure ready because they all learned that’s the main thing [you need]. We’re talking about the cloud, but the cloud doesn’t work without the network. That’s why we see that some [partners] are happy to see this hype on the hardware side, but we need to be careful, including us, that we should not focus too much on this one, because it will come down. And then, it’s important that we continue to sell our managed services or as a service motion.

Is the supply chain crisis fundamentally changing how channel partners do business and is it pushing software over hardware?

If [the partner] needs to buy all the stuff upfront and wait for the deliverables, and [the customer] pays after a year, that’s not a profitable business. And don’t get me wrong, customer experience is a high priority, but in a market where the supply chain is not reliable, the idea of doing projects where you only pay on the full deliverable is not a sustainable business model. Not for our partners and not for us. There will be new models, and I know there’s government customers and regulations that will return, but I believe together with our partners, we need to define new models for the future. And to be clear, our partners have already started to do this.

I don’t think it’s a simple logic that if there’s no hardware, you buy software. Customers don’t come to us asking for software or hardware. They come with a business problem or a specific requirement. Of course, software creates a bit more flexibility and you’re less reliant on some of the delivery times. But keep in mind, every software runs on a piece of hardware somewhere, no matter if it’s in the cloud, or sitting under your desk. So, I think [businesses] will look more at software, but it’s not like it’s causing a radical shift to software.

What’s your message to partners for the second half of 2022?

The message is there’s no doubt that business is tough and full of challenges right now. Things are unpredictable. But we should not forget that we’re in an environment where the digital transformation is the standard. It’s not an option. And there was never a time where so many non-IT executives and buyers realized that their number one way to win is by using technology.

We, Cisco, the partners, [and] the industry, are the one that can help businesses. I believe it might sound radical in the time of challenge and horrible things that have been happening around the world, but I think the time for Cisco partners has never been better, which doesn’t mean easy. But the opportunity is there. I think despite global challenges, we will see growth and we will see an increase in demand from our customers. So, I [want to] call out to partners, invest in serving the customers in your unique way.

This article originally appeared at crn.com

Sun, 17 Jul 2022 19:52:00 -0500 text/html https://www.crn.com.au/news/cisco-channel-chief-oliver-tuszik-says-partners-are-leading-the-way-for-xaas-evolution-582759
Killexams : Cisco's Emerging Technology and Incubation Efforts Deliver Free-Tier, API-First Developer Solutions

Panoptica and Calisti Signal Continued Advancement of Products and Services Strategy to Connect, Secure, and Observe Modern Applications

LAS VEGAS, June 15, 2022 /PRNewswire/ -- 

Cisco Logo (PRNewsfoto/Cisco)

News Summary:

  • Cisco has launched Panoptica and Calisti, the latest additions to Cisco's suite of cloud-native, API-first solutions and tools that result in faster application development cycles, and provide businesses with modern application connectivity, security, and observability that is critical for exceptional digital experiences.
  • These software products underscore the company's strategy towards managing and securing distributed application architectures, making it possible for developers to programmatically discover, connect, secure and observe APIs, applications and workloads across the breadth of their cloud journey from born-in-the-cloud use cases on a singular cloud, to hybrid and multi-cloud architectures that span public, private, SaaS, and edge components.
  • Cisco offers flexibility and choice for developers and engineers with a commitment to open source as a powerful multiplier that accelerates innovation. The company is deepening its open-source commitment and has dedicated resources to drive open-source projects and contributions in the areas of modern application development, distributed AI/ML, and edge-native software.

CISCO LIVE -- Today, Cisco (NASDAQ: CSCO) unveiled Panoptica and Calisti, the latest additions to Cisco's suite of API-first solutions and tools that result in faster application development cycles, and provide businesses with modern application connectivity, security, and observability that is critical for exceptional digital experiences. The announcement was made at Cisco Live, the premiere networking and security event.

Panoptica and Calisti underscore the company's strategy towards managing and securing distributed application architectures, making it possible for developers to programmatically discover, connect, secure, and observe application programming interfaces (APIs), applications, and workloads across the breadth of their cloud journey from born-in-the-cloud use cases on a singular cloud, to hybrid and multi-cloud architectures that span public, private, SaaS, and edge components.

Cisco is making it possible for developers to not only provision IT infrastructure, but also impact how software and software services are delivered in the API and application development space through a bottom-up adoption and product-led growth (PLG) model, allowing them to try, buy, and scale their usage of tools and solutions in the Cisco portfolio.

"Applications are no longer simply an extension of the brand or an added channel to engage customers—today applications are the business. Cisco is laying the groundwork for a more immersive digital future by rethinking technology, architectures and even operating models with cloud-native, API-first solutions that can be leveraged across every area of business." said Liz Centoni, EVP, Chief Strategy Officer, and GM of Applications.

APIs are behind the integration of systems, platforms and applications, making it possible to create new business models and streamline strategies for the delivery of products and services across almost every digital channel. Panoptica and Calisti, which are available for free, are part of a new class of open-source, API-first solutions from Cisco.

  • Panoptica—The Cisco Secure Application Cloud, Panoptica helps developers and engineers provide cloud-native security from application development to runtime. A single interface for comprehensive container, serverless, API, service mesh, and Kubernetes security, it scales across multiple clusters with an agentless architecture, and integrates with CI/CD tools and language frameworks across multiple clouds.
  • Calisti—The Cisco Service Mesh Manager, Calisti is an enterprise-ready Istio platform that simplifies connectivity, lifecycle management, and security for microservices in complex, multi-cloud environments. It helps application teams to focus on application logic, and site reliability engineers (SREs) to control and scale, de-risk upgrades, find root causes and monitor service-level objectives (SLOs)

Cisco offers flexibility and choice for developers and software engineers and is deepening its commitment to open source as a powerful multiplier that accelerates innovation. The company initiates ventures and directed research using open-source projects including OpenTelemetry, OpenAPI, OpenInfra, Dex, Snort, and Kafka.

Additional Resources

  • Sign up for a free tier and get started right away with Calisti and Panoptica.
  • Learn about Cisco's cloud-native and API-first products, and current ventures at Cisco ET&I.
  • Follow Cisco ET&I on Twitter and LinkedIn to stay on top of the latest initiatives in research and modern software development.
  • Explore the open-source community and projects for reusable code at Open Source @ Cisco.

About Cisco

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Killexams : Building A High-Performance Marketing Team Is More Critical Now Than Ever For B2B CMOs

Let’s face it. The uncertain economic conditions we are in will put a great deal of pressure on CMOs and their teams to deliver results under less-than-ideal situations. To do that, CMOs must create and lead a high-performing organization. While this is not a new challenge, the urgency is increasing at many companies. Fortunately, new research from Forrester may help marketing leaders take steps that could Boost the contributions of their function.

According to the study’s author Jennifer Ross, senior research director for Forrester’s CMO Strategies, “In high-performing B2B marketing organizations, the marketing ecosystem revolves around a uniform organizational understanding of the company’s target audiences. In the age of the customer, Forrester believes that B2B organizations will outperform competitors only when the customer is at the center of the company’s entire operating model and all functions consistently deliver superior customer experiences. Companies that are customer-centric tend to have four identifying characteristics: customer-led, insights-driven, fast, and connected. These characteristics are evident at all levels of the organization — from the C-suite down to the individual. Every process design, technology built or bought, interaction, and employee contributes to a marketing organization’s ability to deliver exceptional experiences for its customers.

Once the customer-focused strategy is place, attention can turn to the marketing organization design that will support the strategy. To do that, Ross advised, “Leaders must start with defining the capabilities needed to achieve the desired outcomes.” That list isn’t short - augment customer insights, enhance brand relevance, generate demand, drive leads, Boost conversions, create better customer experiences, launch new products, energize channel partners, enable sellers, optimize media spend, engage employees, open new markets and host successful events, all by developing stimulating content and leveraging the martech stack. By defining the competencies, Ross said, “You can more easily think about a natural grouping of those competencies that start to form what might look like teams in your organization structure.”

She continued, “You can't stop there. To truly optimize performance, you must then think about orchestration, which is both the processes that enable the work to get done and the operating models that facilitate the right kind of interlock.” Siloes, fiefdoms and territorialism can be killers of organizational performance that results from disconnected activities and incoherent customer experiences.

Ross elaborated, “It doesn't matter how good you think your structure is. If you don't have the right infrastructure. If you aren't facilitating or fostering the right kind of culture, and you don't have governance and accountability around all of the things that you've set-up, you are going to disrupt your ecosystem.”

Dell Technologies’ CMO Allison Dew echoed the importance of customer centricity. She said, “The tough part is in the ‘how’. How exactly do you make customer centricity work and how do you get beyond the platitudes?” What has Dell done to address the ‘how’? Dew shared, “The most important thing we have done is focus on our own customer data, driving our own programs and building a thoughtful, integrated approach to our martech stack. I see too many companies locking themselves into one vendor’s approach. This integrated approach allows us to continue to build on the vision of privacy-informed personalization.” She added that the company was able to put this philosophy to good use at the beginning of the pandemic. “Our original plan for that spring was to celebrate the success of small businesses. As the world changed so dramatically, that message would have been tone deaf at best and potentially offensive. Yet there was demand in unexpected places and our ability to see that in our data and refocus on the urgent work from home needs helped us respond more effectively to our customers.”

Managing cross-functional orchestration and individual accountability is a challenge for many B2B marketing leaders. Qualcomm’s CMO Don McGuire has take steps in the past year to address this challenge. He elaborated, “Creating an environment where my team feels a sense of personal passion and team successes is an important part of my role as a leader. We have redesigned our office and created a collaborative, open work space where people have greater interaction within their teams and across functions. We have regular company-wide performance reviews where individuals are rated on their personal performance and progress and encouraged to set goals for professional development. In addition to this, I host bi-weekly leadership forums, extended staff meetings, quarterly business reviews, bi-annual offsite team development events, bi-annual planning sessions and a regular “One Marketing” sharing of project and campaign progress. And to keep us progressing, a dedicated role has been created to continuously look at new ways of doing things to insure that innovation within marketing never stops and opportunities for individuals and our team continue to evolve.”

Cisco’s CMO Carrie Palin endorsed Forrester’s view on the importance of culture. She shared, “Culture is such a critically important aspect of building a high-performance organization. A year into my role at Cisco, I can honestly say that our corporate culture is one of the best that I have experienced in my career. From the top down, we live and breathe a culture of transparency, inclusivity, accountability, innovation, and compassion – all connected to our purpose of powering an inclusive future for ALL. They’re not just words on the wall—we actually walk the talk. This is a huge differentiator for helping Cisco attract and retain talent as well as customers and partners.”

Chandar Pattabhiram, CMO of Coupa, reiterated the importance of accountability and culture in building a high-performance marketing team. He elaborated, “Accountability is best achieved through a culture of psychological safety. We all make mistakes. I make mistakes. CEOs make mistakes. Everyone at every level of any company makes mistakes. What's important is that we learn from our mistakes. Here at Coupa, we work hard to foster a collaborative work environment where professionalism, integrity, and passion collide to ensure this foundation.” Pattabhiram continued, “More tactically, goals must be explicitly clear. Teams need granular goals so they know what they are being measured on and accountable for. Without a destination, there is no road. At Coupa, every initiative has a measurable outcome. We work backwards to identify and align on the milestones we need to get there. We decide on the activities to execute on. And we chart status along the way. We also believe in rewarding success. We recognize and reward outstanding team members on a regular basis. This helps increase collaboration and engagement, and empower team members to take action and drive change.”

Tue, 02 Aug 2022 22:55:00 -0500 John Ellett en text/html https://www.forbes.com/sites/johnellett/2022/08/03/building-a-high-performance-marketing-team-is-more-critical-now-than-ever-for-b2b-cmos/
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