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Killexams : Oracle Implementation resources - BingNews https://killexams.com/pass4sure/exam-detail/1Z0-349 Search results Killexams : Oracle Implementation resources - BingNews https://killexams.com/pass4sure/exam-detail/1Z0-349 https://killexams.com/exam_list/Oracle Killexams : Oracle Fusion Sales aims to automate repetitive sales tasks

The latest version of Oracle’s Fusion Sales customer relationship management (CRM) application wants to automate the most repetitive sales tasks by providing users with automated recommendations to increase productivity and close more deals.

The new look Fusion Sales tool looks to build on the data Oracle has collected for over 40 years and remove several manual steps in the B2B sales process.

“Traditional CRM systems were designed to be a system of record for planning and forecasting, versus a tool to help sellers sell more. As a result, sellers spend countless hours on data entry and administration that stunts sales productivity,” said Rob Tarkoff, executive vice president for Oracle Fusion Cloud Customer Experience.

The updated sales application already comes bundled with Oracle’s Cloud Customer Experience CRM suite, which also includes marketing, customer service, finance, and HR modules.

Fusion Sales could turn marketing leads into opportunities

The updated sales application offers a step-by-step guide that helps sellers onboard faster. These steps can be based on the custom recommended practices of an individual enterprise, and can help automate the process of qualifying and converting marketing leads into opportunities.

“When connected to Oracle Fusion Marketing, Fusion Sales automatically creates highly qualified leads and then passes them to sellers for follow-up,” the company said in a statement.

Sellers will be able to see quotes, proposals, and implementation schedules once new opportunities are created inside the CX cloud.

These quotes are automatically updated throughout the sales process as a deal progresses and are enriched with historical data that includes prior successful deals, the customer’s industry sector, and other key account attributes.

The application can also surface content recommendations for sellers that can be fed in from the marketing team. These approved pieces of information, such as commonly asked questions, can be used to quickly answer buyer or customer queries, easing the time taken to complete the sales process.

New app lets users create personalized mircosites

The updated version of Fusion Sales also includes a new Digital Sales Room, where an enterprise can create personalized microsites for its customers.

These sites can include resources such as quotes, past contracts, reference stories, and details of past or upcoming Zoom meetings to help move buyers closer to a purchasing decision.

These sites can also track certain customer signals or behavioral patterns based on their interaction with the website, and these signals can be used as further sales insights for training and future deal-making strategies.

Competition continues to be strong in the CRM market

With these product moves, Oracle is looking to keep pace in what is becoming an even more competitive cloud CRM space, alongside the likes of Microsoft, Salesforce, and SugarCRM.

Salesforce has been looking to leverage AI to make recommendations to users since it launched its Einstein product back in 2016, and Microsoft has added its own Sales Insights for Dynamics CRM.

“In 2021, many companies continued to pivot toward the more digital world that we now live in, including the procurement of technologies that would help them Excellerate their level of engagement with their customers and the experience that customers receive,” said Alan Webber, program vice president for customer experience management strategies at the analyst firm IDC.

Tue, 26 Jul 2022 00:10:00 -0500 Author: Anirban Ghoshal en-US text/html https://www.cio.com/article/403765/oracle-fusion-sales-aims-to-automate-repetitive-seller-tasks.html
Killexams : Lambeth maps future with cloud applications

Lambeth Council has been modernising its business applications environment over the past few years, against the background of cost pressure, Covid, and now the rising cost of living crisis.

With a long history as a progressive borough, even a militant one, Lambeth has a culturally diverse population that has been economically under the cosh for many years. It has almost 330,000 inhabitants, is just over 10 square miles in size, and was known as a landing place for lambs in the Middle Ages, hence the name.

Hamant Bharadia, assistant director of finance at Lambeth Council, says it has learned to do more with less, and, in relation to IT, has pursued a cloud strategy that involves Oracle and Microsoft technology.

Lambeth Council became the first UK public sector body to adopt Oracle’s suite of business applications in the cloud, in 2018.

Bharadia says, in a video on an Oracle web page: “We are a £1bn business, with 3,000 staff providing 700-800 services to our businesses, residents and wider community. Over the last 10 years, our funding has reduced by 50%, about £250m. But the demand for our services has not changed and has become more complex.

“The reasons for the move to the cloud were to have a simpler and easier solution, to have nimble, anywhere, anytime access. That is critical for us.”

Lambeth has a long-standing relationship with Oracle, and was one of six London councils in a multi-year Oracle shared services partnership that started in 2012, and ran until March 2018.

Bharadia tells Computer Weekly that when it was looking, in 2017, at moving its applications to the cloud, Oracle came out ahead of SAP in terms of breadth and depth of functionality, especially in relation to financials, while Workday was still in its infancy at that time. There was also continuity in respect of the previous joint customer relationship with the other London councils, namely Barking and Dagenham, Brent, Lewisham, Havering and Croydon.

“The reasons for the move to the cloud were to have a simpler and easier solution, to have nimble, anywhere, anytime access. That is critical for us”

Hamant Bharadia, Lambeth Council

Bharadia has worked for the council for 32 years, and recalls having the ICL system, Lafis (Local Authority Financial Information System), as well as the shared Oracle partnership. “That [the latter] had its challenges – getting everybody to agree to the right kind of format, specifications, processes. We managed it, but it came to end of life.

“At that point, we’d already committed, as an organisation, that our future lay in the cloud primarily. We couldn’t justify occupying central London property to store databases. And then the other half about the cloud was about flexibility of working.”

The intention was to reduce the council’s property estate and get staff working flexibly, with a view that “data can be accessible from anywhere”.

The move to cloud

It started its cloud migration, in 2015-2016, with a move to Microsoft Office 365. All post comes into a processing centre outside London, where it is scanned and delivered to council workers’ mailboxes digitally. “We’re trying to reduce paper as much as possible, on the basis that making as much information as possible online, available for analytics and decision making, is the way forward,” says Bharadia.

“We started looking at our options in 2017. We knew we wanted cloud. In 2017, there wasn’t much ERP [enterprise resource planning] in the cloud space. Oracle, with some of their products, but not with everything. Oracle Financials, yes, and they’d made good progress on bits of HR.”

Oracle came out ahead of SAP in terms of breadth and depth of functionality, he says, while Workday was still perceived to be less mature. However, even with Oracle, payroll was not yet there in the cloud, so it was the last module to be implemented, in May 2018, while everything else went live in March of that year.

Financial forecasting has improved for the council by virtue of the Oracle cloud applications for that. Previously, Bharadia says it was a scenario of “budget forecasting done on Excel spreadsheets, with lots of files being shuffled around the organisation, lots of meetings between accountants and budget holders”. The aim was for “budget holders to have sight of their budgets more routinely, and to be able to do their own forecasts so that they have control”.

The self-service model the council has moved to has developed from around 20-30% of budget holders routinely updating their forecasts to more like 70%. The finance team, of around 120 accountants, is now liberated, he says, to engage sooner with budget holders, playing a more advisory role with respect to activities like procurement.

In the HR function, with more self-service capabilities, the council has seen a 55% improvement in appraisal and performance reporting, allowing the HR team to allocate fewer resources to share a greater workload.

In the area of supply chain, the council has used the Oracle cloud Enterprise Performance Management (EPM) product to streamline its suppliers, reducing the number of these by 19%.

One area that is still evolving is recruitment. It had struggled with Oracle’s legacy Taleo product and is now moving to Oracle Recruiting, which is part of the supplier’s Oracle Cloud HCM service. “We were experiencing a lot of incomplete applications, with people giving up halfway through. So, we were missing candidates,” says Bharadia. “From what we have seen, Oracle Recruiting cloud is a lot more user friendly.”

Data analytics at Lambeth

Putting together the Oracle implementation with its Microsoft estate, the council is aiming at a new vista of using data more effectively to serve its residents. Part of that has involved building a small data science team, which has been working on activities such as identifying people especially vulnerable to Covid-19, socially and economically, as well as medically. Now, in a similar vein, it is identifying people especially vulnerable to the rising cost of living crisis.

“We’ve got all this data in Oracle systems, we’ve got a housing system that has data, and we have a social care system that has data. So we’re now exploring better use of data”
Hamant Bharadia, Lambeth Council

“The next piece we’re working on is data,” says Bharadia. “We’ve got all this data in Oracle systems, we’ve got a housing system that has data, and we have a social care system that has data. So, one of the things we’re now exploring is better use of data.

“We now have a data analytics team internally, that’s looking at those connections. They are using [Microsoft] PowerBI and other cloud-based products to bring together different datasets to target our services better.”

This team has existed for around two years. They could have done this kind of work before, but it would, he says, have taken a lot longer.

Hybrid future

Another legacy of the Covid period is the council will not return to previous levels of office occupancy. “What we’re saying to staff and managers is come into our office buildings if you’re going to be collaborating, not as a matter of routine just for the sake of doing your day job.”

It is working to a ratio of six office desks for 10 people, and Bharadia says it might end up with more collaborative spaces rather than individual desks.

It is also freeing up office space for use by local businesses. “One of our buildings is entirely based on that model, for new and emerging businesses in the community,” he adds. “We also delivered lockdown support without taking on lots of extra staff. So, we were doing the vaccination centres, the food hubs, the additional support to our residents during the period, through a combination of remote working and some mobile working, where people were just out there in vans delivering things, getting stuff done.

“So, it is possible to have that hybrid model of working. That’s not to say it’s perfect. In either model, you are going to get some people who are not 100% contributing. But you get that currently anyway,” says Bharadia.

Mon, 25 Jul 2022 17:30:00 -0500 en text/html https://www.computerweekly.com/news/252522935/Lambeth-maps-future-with-cloud-applications
Killexams : Oracle shifts talent to address problems with Cerner EHR system for Veterans Affairs No result found, try new keyword!Cerner's new owner pledges that correcting problems with multibillion-dollar project for the VA is its top priority. Mon, 25 Jul 2022 00:22:00 -0500 text/html https://www.bizjournals.com/kansascity/news/2022/07/25/oracle-pledges-va-ehr-system-priority-one.html Killexams : Oracle layoffs also may be affecting Cerner employees No result found, try new keyword!As Oracle cuts jobs in its quest to eliminate $1 billion in expenses, some of those reductions may creep into its new Cerner unit. Thu, 04 Aug 2022 00:55:00 -0500 text/html https://www.bizjournals.com/kansascity/news/2022/08/04/oracle-cerner-job-layoffs.html Killexams : Latest Oracle Cerner EHR Outage Occurs at VA Roseburg Medical Center

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Killexams : Insiders describe 'complete chaos' at Oracle following layoffs and restructuring

Take a deep breath. It's Friday. I'm Jordan Parker Erb, and today I'm taking you inside the "complete chaos" at Oracle as layoffs and restructuring roil the database giant.

By the way, apologies for the slight delay this morning — we had a technical issue. (Fitting for a tech newsletter!)

Let's get to it.

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Larry Ellison, Oracle cofounder, speaks onstage in front of background of red circles

Kim Kulish/Getty Images

1. Oracle insiders describe "complete chaos" from layoffs and restructuring. Earlier this week, Oracle began a sizable layoff, potentially impacting thousands of employees — and those who haven't yet been laid off are scrambling to figure out whether they'll be next.

  • The hardest-hit units, current and former employees said, were in the marketing and customer experience divisions. Some marketing teams have seen their headcount slashed by anywhere from 30% to 50%.

  • In some cases, they said, managers were given the choice of who would get cut, while others had no say in how the layoffs would affect their teams.

  • The Advertising and Customer Experience team was said to have been cut, too. "The common verb to describe ACX is that they were obliterated," one employee said.

  • This leaked org chart shows Oracle's cloud leaders after the company's major organizational changes.

A look inside Oracle over the past week.

In other news:

Lina Khan speaks with hand up

FTC chair Lina KhanGraeme Jennings/Pool via REUTERS

2. The Federal Trade Commission is deepening its investigation into Amazon's Prime sign-up and cancellation process. The FTC sent out subpoenas and other demands for information after Insider reporting. Here's our scoop on what's going on.

3. Axed "Robinhoodies" say they were tipped off to layoffs weeks ago. Former Robinhood employees said they saw signs of belt-tightening — including plans to shrink office space — long before the company laid off 23% of its staff. Five former employees took us behind the scenes.

4. Elon Musk's countersuit against Twitter says the company is operating a "scheme" to mislead investors. Musk argued that he is entitled to drop the deal entirely — and Twitter pushed back, saying the billionaire's story is "implausible." Get the big takeaways.

5. Nike is offering $5,000 employee bonuses for some tech job referrals. Grappling with internal turmoil and a wave of exits, the company announced the new referral program, which has been met with mixed reviews from employees. Here's what we know.

6. Fifteen current and former Apple female employees say the company dismissed claims of misconduct. After the Financial Times reported the HR unit retaliated against some of them after speaking up about the incidents, Apple vowed to "make changes." What we know so far.

7. Startup founders' mental health is crumbling. Dried-up funding and the stress of a turbulent economic year has piled stress on founders who are already trying to do the impossible: build iconic tech companies. Why some founders "are especially not OK."

8. Elon Musk denied that he's planning to build his own private airport in Texas. Local news site Austonia reported last week that an airport could help grow his companies in the region, but Musk said that's "not true" and it "would be silly." Get the full rundown here.

Odds and ends:

Mark Zuckerberg wearing sunglasses

Alex Kantrowitz

9. Mark Zuckerberg is minting an NFT of his Little League baseball card. In a post announcing Instagram's expanded support for NFTs, Zuckerberg shared his own "soon-to-be NFT." See the potential digital collectible of a young Zuck.

10. We broke down how to unsend text messages using iOS 16. iPhone users with iOS 16 will have 15 minutes to unsend a text — and delete it from the recipient's phone. How it works and how to do it.

The latest people moves in tech:

Keep updated with the latest tech news throughout your day by checking out The Refresh from Insider, a dynamic audio news brief from the Insider newsroom. Listen here.

Curated by Jordan Parker Erb in New York. (Feedback or tips? Email jerb@insider.com or tweet @jordanparkererb.) 

Read the original article on Business Insider

Thu, 04 Aug 2022 22:58:00 -0500 en-US text/html https://www.yahoo.com/news/insiders-describe-complete-chaos-oracle-105842621.html
Killexams : Oracle Automates the Tasks Sellers Despise with Next Generation CRM

Oracle Fusion Sales provides sellers with AI-powered recommendations and guided steps to close deals faster

AUSTIN, Texas, July 26, 2022  /PRNewswire/ -- Oracle today announced the next generation of Oracle Fusion Sales, a sales automation application that identifies high-quality sales opportunities and guides sellers to close deals faster. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales automatically provides sellers with quotes, proposals, and recommended steps to help them increase productivity, close more deals, and instill confidence among buyers.

(PRNewsfoto/Oracle)

Nearly one third of sellers struggle to close deals and meet quotas, according to a accurate study conducted by CRM analyst firm Beagle Research Group in partnership with Oracle. The study, "Does Your CRM Leave Money on the Table," highlights the struggles that sellers face with customer churn and archaic sales processes. In turn, sellers have noted that they are open to greater automation and trust AI to take on greater responsibilities, including qualifying leads (70 percent), identifying priority deals (60 percent), and tracking deal progress (80 percent).

"Traditional CRM systems were designed to be a system of record for planning and forecasting versus a tool to help sellers sell more. As a result, sellers spend countless hours on data entry and administration that stunts sales productivity," said Rob Tarkoff, executive vice president and general manager, Oracle Fusion Cloud Customer Experience (CX). "Applying 40 plus years of data and business process expertise, we have done the heavy lifting to engineer the next era of CRM. Oracle Fusion Sales removes the manual steps in the B2B sales process to help sellers close more deals faster and more efficiently."

Oracle Fusion Sales provides sellers with:

  • Step-by-Step Guided Processes: Sellers can onboard faster and Excellerate productivity with a guided step-by-step process to help engage with accounts, progress opportunities, and close deals faster. Customers can choose to base the processes on best practices set by leadership or customizable, industry-specific templates.

  • Conversation Ready Opportunities: Sellers can automate the process of re-qualifying and converting marketing leads into opportunities. Connected to Oracle Fusion Marketing, Fusion Sales automatically creates highly qualified leads and then passes them to sellers for follow-up.

  • Automated Quotes and Proposals: Sellers automatically receive initial quotes, proposals, and implementation schedules when opportunities are created. The quotes are automatically updated throughout the sales process as a deal progresses and are based on historical data that includes prior successful deals, a customer's industry, and other account attributes.

  • Intelligent Content Recommendations: Sellers can automatically receive marketing-approved content that is most likely to progress the sale. This saves sellers' and buyers' time at each step in the sales process and puts the right offers and answers to commonly asked questions directly in the seller's hands.

  • Digital Sales Rooms: Sellers can Excellerate the buying experience and better engage buyers by building personalized microsites. Helpful resources like quotes, past contracts, reference stories, and details for past or upcoming Zoom meetings are aggregated to help move buyers closer to a purchasing decision. As buyers use Digital Sales Rooms, sales operations can capture buying signals and other customer engagement data that can inform sales insights, internal training and enablement, and drive future deal success.

  • Advanced Revenue Intelligence: Sales leaders can easily access and report on business trends, spot outliers, and monitor customer sentiment and sales performance with Oracle Fusion CX Analytics. Fusion Sales provides a complete view across the business being able to pull in data from sales, marketing, service, finance, and HR all without support from IT.

What Customers and Partners are Saying About Fusion Sales

"CRM is an integral tool especially as we sell complex and expensive equipment and software solutions in 180 countries across the globe. We used to stitch together sales insights from an array of applications, Excel spreadsheets, and post-it notes. It wasn't an efficient process," said Samantha Mohr, vice president, inside sales, Ricoh. "Oracle Fusion Sales provides our sellers with a guided experience that focuses their time and improves deal success by delivering better insights to help us adapt to market shifts faster."

"Our customers are always searching for new approaches that drive real value and instill confidence in buyers. Oracle Fusion Sales helps solve significant challenges of the B2B selling environment with a boundaryless, adaptable, and radically human engineered architecture" said Andrea Cesarini, Europe Oracle business group lead, Accenture. "Having partnered for over 30 years now, Accenture and Oracle bring unparalleled innovation, industry, and technology acumen to our joint clients."

To learn more, please tune into Oracle Live on July 26, 2022, here.

Part of Oracle Fusion Cloud Applications Suite, Oracle Fusion Cloud Customer Experience (CX) connects data across advertising, marketing, sales, and service to make every customer interaction matter. Going beyond traditional CRM, learn about how Oracle Advertising and CX helps businesses      improve customer experience and build brand loyalty.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

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Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

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SOURCE Oracle

Mon, 25 Jul 2022 22:00:00 -0500 en-US text/html https://finance.yahoo.com/news/oracle-automates-tasks-sellers-despise-100000974.html
Killexams : VA Appoints Functional Champion for EHR Modernization Program

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Killexams : Educational Tourism Market to Grow at 17.2% CAGR in 2031 Due to its deliver Platform to Interacting with the People in the Respective Region

The global educational tourism market is predicted to reach a value of US$ 1,947.0 billion by 2031, with a robust CAGR of over 17.2%. Governments all across the globe have contributed to the modernization of the education system by creating smart learning initiatives and aligning education curricula with global teaching standards.

The as artificial intelligence (AI), machine learning, virtual reality (VR), augmented reality (AR), etc. has led to the adoption of more efficient methods of teaching and in turn delivering an enhanced quality of education. Governments have adopted several initiatives to support the integration of technology into the education system. For example, the UAE has initiated an Innovation Hub by Oracle in Dubai, allowing students to pitch ideas for developing technological changes.

Meanwhile, the UAE government has allocated funds towards ICT development and establishment of 122 innovation libraries in schools with Arabic representation in technology in order to encourage and promote education among Arabic-speaking students.

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The main objective for integrating new technologies into the educational system is to enable students to adapt to the ever-evolving dynamics of various industries. Moreover, regional governments are focusing on creating an ecosystem led by innovation and a knowledge based economy.

Therefore, the adoption of these technologies into the education system remains a top priority for government authorities.

Key Takeaways from the Educational Tourism Market Study

  • India, the U.S., the U.K., France, and Japan among others are the most popular destinations for educational tourism.
  • The U.S., the U.K., China, and Australia among others are top-visited countries in the world for educational tourism and are becoming an education hub for international students.
  • In terms of course type, master degree will be the most preferred type among consumers, contributing over 71% of global market share
  • Students are the primary end-users, enabling the global educational tourism market growth and are expected to generate over 39% of revenue during the forecast period
  • Global travel companies are anticipating high growth in the educational tourism sector. Though nascent in certain areas of the world, many travel companies are conducting educational tours, thereby promoting the importance of education and contributing to the growth of the educational tourism sector.
  • The concept of informal learning is more appreciated than formal learning, i.e., “education with travel”. Further, the thirst for knowledge has also increased thereby encouraging people to travel across the globe to gain knowledge of different concepts and technologies that they had studied earlier.

“Given the ever-growing demand for higher education and to bring to the attention of the local authorities to the implementation of the national strategy for international cooperation, international student recruitment has become a priority.

Implementation of various policies and measures to help recruitment of a higher number of international students will therefore present highly lucrative growth opportunities for the market,” says an FMI analyst.

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Impact of Covid-19 & 2020 Market Analysis

Educational tourism has been one of the most affected industries from the very beginning of the outbreak of the coronavirus, with airlines on the ground, the suspension of outgoing and incoming flights, nationwide lockdowns, hotels closing and travel controls enforced.

In the FQ-20, the pandemic limited the arrival of international visitors to a fraction of what they were one year before. Countries all over the world imposed travel restrictions to limit the spread of the coronavirus, which broadly affected the overall tourism industry.

Additionally, The Director-General and CEO of IATA reported that financially, 2020 was the worst year in aviation history. On average, US$ 230.0 Mn has been added to business losses on each day of this year, contributing to a net loss of US$ 84.3 Bn dollars.

In 2020, with the extreme effects of the Covid-19 pandemic, in contrast to 2019 estimates, foreign tourism decreased by 22% in Q1 and by 65% in the first half of 2020, which directly impacted the educational tourism industry.

Who is Winning?

Players in educational tourism market adopts a virtual and online approach to connect with potential people. For instance, key players such as GVI Company, EF Educational Tours, and M.K.H Consultancy Services, among others provides virtual internship program and online classes. This approach helps the players to attract more customers.

Few key players in the educational tourism market are Meridean Overseas, GVI Company, Global Volunteers, Capital Tours, Inc., EF Educational Tours, Road Scholar, AAI Edutourz, ACIS Educational Tours, GoIreland, Qadri International Education Consultancy, Intelligent Partners, Futures Abroad, ProEd DMCC, Education Resources Network (ERN), Education Zone, Fact, IQ Education Consultants, M.K.H Consultancy Services, and Stratix Consultants among others.

 Market by Category

By Age Group (% of Demand):

  • Less Than 12 Years
  • 13-18 Years
  • 19-25 Years
  • 26-40 Years
  • 41-55 Years

By Education Type (% of Demand):

  • Primary
  • Secondary
  • College
  • Post Graduate

By Type of Occupation (% of Demand):

  • Students
  • Scholar
  • Teachers
  • Government Officials
  • Corporation Managers
  • Enterprise Owners
  • Workers
  • Others

By Course Type (% of Demand):

  • Master Degree
  • Secondary Education
  • Primary Education

By Region (% of Demand):

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

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Killexams : Teen Social Entrepreneur Michael C. Platt’s Cookbook ‘Michaels Desserts’ to Launch Our Tomorrow Series, Fall 2022

Our Tomorrow: Inspiring, Uplifting, and Empowering the Next Generation of Leaders

NEW YORK, N.Y., Aug. 5, 2022 (SEND2PRESS NEWSWIRE) — Sixteen-year-old social entrepreneur Michael C. Platt’s highly anticipated cookbook “Michaels Desserts” (Mixed Media Resources; Paperback/eBook; On Sale: Nov. 1, 2022; $19.95; ISBN: 978-1684620470) will be the first title in the Our Tomorrow series published by Mixed Media Resources LLC. The food justice advocate will make his literary debut as the first of four authors in a groundbreaking series created to amplify the voices of teen activists using their gifts to make the world a better place.


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NEW YORK, N.Y., Aug. 5, 2022 (SEND2PRESS NEWSWIRE) — Sixteen-year-old social entrepreneur Michael C. Platt’s highly anticipated cookbook “Michaels Desserts” (Mixed Media Resources; Paperback/eBook; On Sale: Nov. 1, 2022; $19.95; ISBN: 978-1684620470) will be the first title in the Our Tomorrow series published by Mixed Media Resources LLC. The food justice advocate will make his literary debut as the first of four authors in a groundbreaking series created to amplify the voices of teen activists using their gifts to make the world a better place.

At nine years old, Michael C. Platt’s life changed dramatically after learning he had a disability…and fell in love with baking. In his cookbook, Michael tells the incredible story of how discovering baking helped him manage epileptic seizures. Featured on season 4 of “Kids Baking Championship” on Food Network, Michael remains one of the premier teen bakers in the country and turned his passion for dishing out delectable sweets into a business and charity. In “Michaels Desserts,” his big heart is on full display as he shares the inspiration behind his advocacy to end food insecurity and gives tips for how to ensure people have access to food in their communities.

With stunning photography throughout, “Michaels Desserts” features over 44 easy-to-do, step-by-step recipes, including Michael’s signature Freedom Fighter Cupcakes, named after notable historical figures. A fun and accessible cookbook, perfect for kids learning how to bake or anyone who wants to discover exciting and delicious dessert recipes.

Michael has been featured in the Capital Gazette, WUSA9 news, CBS News, PGCTV News, TEDx Talks, Good Morning America, CNN, Washington Post, People.com, Guideposts, and more.

The Our Tomorrow book series is geared toward middle school readers, assembles a diverse lineup of bright young social entrepreneurs, global community leaders, and activists who share their inspirational stories and provide concrete ideas for solving today’s challenges for the promise of a better tomorrow.

Distributed by Union Square Books. Publicity is in partnership with The Oracle Group International. “Consciously founded, The Oracle Group International creates opportunities to celebrate diverse voices and empower future writers and literary activists to use ‘the power of the pen,’” says CEO Mocha Ochoa. “I am honored to partner with the Our Tomorrow series to assist in the building and implementation of this new initiative.” Upcoming releases include “Books N Bros” by Sidney Keys III and “Kindness Is My Hobby” by Ruby Kate Chitsey.

Learn more about the Our Tomorrow series (website under construction): http://www.ourtomorrowbooks.com/

About Mixed Media Resources LLC:

Mixed Media Resources LLC is an industry leader in the world of craft and DIY books, publishing widely distributed book and booklet titles in knitting, crochet, drawing, adult coloring, and cartooning. In 2022, MMR created Our Tomorrow, an inspirational book series geared toward middle schoolers and written by teen activists who are actively engaged in bringing positive change to the world.

About The Oracle Group International:

The Oracle Group International is a globally recognized literary public relations and marketing agency that specializes in producing events that promote literacy. Our primary focus is to connect authors with events that engage and uplift the local, national, and global community. Learn more: https://theoraclegroupinc.co/

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Photo caption: Book cover, “Michaels Desserts” by Michael C. Platt.


NEWS SOURCE: The Oracle Group International


Keywords: Books and Publishing, Mixed Media Resources LLC, The Oracle Group International, Our Tomorrow book series, Michael C. Platt, CEO Mocha Ochoa, NEW YORK, N.Y.


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