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Killexams : IBM Information benefits - BingNews https://killexams.com/pass4sure/exam-detail/000-423 Search results Killexams : IBM Information benefits - BingNews https://killexams.com/pass4sure/exam-detail/000-423 https://killexams.com/exam_list/IBM Killexams : IBM (IBM): Looking for a Potential Options Trade No result found, try new keyword!The earnings and financials tab takes us to more detail showing the options market expecting a move of 5.7% in either direction. This move was breached in 4 out of the last 12 earnings. During that ... Mon, 18 Jul 2022 05:35:00 -0500 text/html https://www.nasdaq.com/articles/ibm-ibm%3A-looking-for-a-potential-options-trade Killexams : How Blockchain Brought Solid Level Security To Fortune 500 Companies

Serge Beck is the founder and CEO of Omnibek.

Cybercrime is estimated to cost the world more than $10 trillion annually by 2025. If measured as the GDP of a country, that would represent the third biggest economy in the world after the U.S. and China.

That shows that not only should governmental institutions and banks invest in cybersecurity but private corporations as well. In fact, giants like US Bank, JPMorgan Chase, Bank of America and IBM are some of the early adopters of blockchain technology.

With the technological advancement of cybercrime, cybersecurity must take a step forward. With the implementation of private blockchain OS, cybersecurity reaches a whole new level.

Fortune 500 Blockchain Plans

According to a survey of top fintech and tech companies by Synechron, 94% of companies had plans related to blockchain initiatives in the near future. Some of the world's largest companies are beginning to realize the potential that blockchain can bring.

Samsung implemented blockchain security for the virtual assets of its users. It came up with a series of apps that allows users to store information safely, including crypto addresses and amounts. In addition, Private Share brings encrypted chatting capabilities to the table.

In 2019, Google partnered with Chainlink to create a blockchain project that entailed processing future contracts at a safer level, including enhancing the privacy of transactions.

Of course, there are those that failed. In 2019, for example, Facebook (now Meta) had an idea to air its own cryptocurrency called Libra. It had originally gained the support of financial partners like Visa, PayPal, eBay, Stripe and MasterCard. However, regulators questioned the plan, and it ended up falling through.

Why Is Blockchain Secure?

In 1991, a chain of secure information-containing blocks with the help of cryptography was described in the work of W. Scott Stornetta and Stuart Haber. This event, followed by 2008's breakthrough of Bitcoin, set the ground for blockchain use.

In 2014, the public started realizing what the potential of this technology was. Blockchain technology was successfully separated from the above-mentioned cryptocurrency and began being used for other purposes. The most cherished qualities of a blockchain are now being developed into something new each day.

Fortune 500 companies value blockchain's capabilities mostly because of the following qualities.

• Peer-to-peer sharing. P2P sharing ensures that no data is passed through a single channel. The information is passed through the millions of nodes in the network while using the two unique keys of both the sender and receiver. There is no middle man in blockchain transactions, which is usually the weakest link of any informational exchange. This way, the process is 10 times as secure and much faster.

• Decentralization. Hackers love sensitive data being stored in one place. That makes it easy to target and sets a clear target for them. Blockchain technology breaks information into pieces and spreads it all over its network, and each node stores chunks of information. If a separate node gets corrupted, there wouldn't be a dangerous data leak.

• Encryption and validation. Cybersecurity relies mostly on encryption and validation. All data stored in a blockchain is both encrypted and encoded upon storage. Users can decode the received information with the use of their personal key or a set of keys. Files are also validated with the help of signatures and records, making sure nothing has been altered during the process of receipt.

• Blockchain can be private. Blockchain technology can be both private and public. Limiting access to a blockchain project would greatly increase the security of a network, as it eliminates the majority of the threats. Although private networks have much fewer nodes, they are greatly more secure, and that is the reason why Fortune 500 companies use them. The reason for that is that nobody outside of the network can access it, which eliminates the chance of decoding even singular nodes.

• No DDoS. Blockchain is the single viable solution for the handling of DDoS attacks. This is one of the top reasons why successful companies go for decentralized technology as a form of cybersecurity.

Small Businesses Can Also Benefit

Fortune 500 companies, alongside other successful giants, are stepping up their cybersecurity game with the help of blockchain technology. This puts small businesses right in the crosshair of hackers.

Despite small businesses not considering themselves a target, they're actually the target of 43% of cyberattacks—meaning they could definitely benefit from blockchain security. Transitioning toward blockchain as a small business can bring many benefits, including safer and cheaper cloud storage, new forms of payment, capital raising and smart contracts.

Blockchain technology can offer a way to cut down costs from mediators like attorneys and distributors. Smart contracts are self-enforcing contracts that, with the help of blockchain technology, cannot be manipulated or changed and can be used instead of commercial leases or deals between vendors and suppliers. Accepting new forms of payment from customers could also be one of the next steps in the journey of a small business.

Preparing To Adopt Blockchain As A Small Business

Regardless of whether you need new cloud storage or decide to step up your game with blockchain payments or contracts, you need to prepare your company for adoption.

In order to do so, you need to make sure a wide variety of processes are automated. Your BI, CRM or ERP software solutions need to be properly optimized, and no data in your business processes should be lost or duplicated.

Most importantly, employees should be trained in dealing with blockchain, regardless of their position in the company. Everyone should know how it functions and why it was the chosen way to go.


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Sun, 17 Jul 2022 22:15:00 -0500 Serge Beck en text/html https://www.forbes.com/sites/forbestechcouncil/2022/07/18/how-blockchain-brought-solid-level-security-to-fortune-500-companies/
Killexams : Top 10 data lake solution vendors in 2022

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As the world becomes increasingly data-driven, businesses must find suitable solutions to help them achieve their desired outcomes. Data lake storage has garnered the attention of many organizations that need to store large amounts of unstructured, raw information until it can be used in analytics applications.

The data lake solution market is expected to grow rapidly in the coming years and is driven by vendors that offer cost-effective, scalable solutions for their customers.

Learn more about data lake solutions, what key features they should have and some of the top vendors to consider this year. 

What is a data lake solution?

A data lake is defined as a single, centralized repository that can store massive amounts of unstructured and semi-structured information in its native, raw form. 

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It’s common for an organization to store unstructured data in a data lake if it hasn’t decided how that information will be used. Some examples of unstructured data include images, documents, videos and audio. These data types are useful in today’s advanced machine learning (ML) and advanced analytics applications.

Data lakes differ from data warehouses, which store structured, filtered information for specific purposes in files or folders. Data lakes were created in response to some of the limitations of data warehouses. For example, data warehouses are expensive and proprietary, cannot handle certain business use cases an organization must address, and may lead to unwanted information homogeneity.

On-premise data lake solutions were commonly used before the widespread adoption of the cloud. Now, it’s understood that some of the best hosts for data lakes are cloud-based platforms on the edge because of their inherent scalability and considerably modular services. 

A 2019 report from the Government Accountability Office (GAO) highlights several business benefits of using the cloud, including better customer service and the acquisition of cost-effective options for IT management services.

Cloud data lakes and on-premise data lakes have pros and cons. Businesses should consider cost, scale and available technical resources to decide which type is best.

Read more about data lakes: What is a data lake? Definition, benefits, architecture and best practices

5 must-have features of a data lake solution

It’s critical to understand what features a data lake offers. Most solutions come with the same core components, but each vendor may have specific offerings or unique selling points (USPs) that could influence a business’s decision.

Below are five key features every data lake should have:

1. Various interfaces, APIs and endpoints

Data lakes that offer diverse interfaces, APIs and endpoints can make it much easier to upload, access and move information. These capabilities are important for a data lake because it allows unstructured data for a wide range of use cases, depending on a business’s desired outcome.

2. Support for or connection to processing and analytics layers

ML engineers, data scientists, decision-makers and analysts benefit most from a centralized data lake solution that stores information for easy access and availability. This characteristic can help data professionals and IT managers work with data more seamlessly and efficiently, thus improving productivity and helping companies reach their goals.

3. Robust search and cataloging features

Imagine a data lake with large amounts of information but no sense of organization. A viable data lake solution must incorporate generic organizational methods and search capabilities, which provide the most value for its users. Other features might include key-value storage, tagging, metadata, or tools to classify and collect subsets of information.

4. Security and access control

Security and access control are two must-have features with any digital tool. The current cybersecurity landscape is expanding, making it easier for threat actors to exploit a company’s data and cause irreparable damage. Only certain users should have access to a data lake, and the solution must have strong security to protect sensitive information.

5. Flexibility and scalability

More organizations are growing larger and operating at a much faster rate. Data lake solutions must be flexible and scalable to meet the ever-changing needs of modern businesses working with information.

Also read: Unlocking analytics with data lake and graph analysis

Top 10 data lake solution vendors in 2022

Some data lake solutions are best suited for businesses in certain industries. In contrast, others may work well for a company of a particular size or with a specific number of employees or customers. This can make choosing a potential data lake solution vendor challenging. 

Companies considering investing in a data lake solution this year should check out some of the vendors below.

1. Amazon Web Services (AWS)

The AWS Cloud provides many essential tools and services that allow companies to build a data lake that meets their needs. The AWS data lake solution is widely used, cost-effective and user-friendly. It leverages the security, durability, flexibility and scalability that Amazon S3 object storage offers to its users. 

The data lake also features Amazon DynamoDB to handle and manage metadata. AWS data lake offers an intuitive, web-based console user interface (UI) to manage the data lake easily. It also forms data lake policies, removes or adds data packages, creates manifests of datasets for analytics purposes, and features search data packages.

2. Cloudera

Cloudera is another top data lake vendor that will create and maintain safe, secure storage for all data types. Some of Cloudera SDX’s Data Lake Service capabilities include:

  • Data schema/metadata information
  • Metadata management and governance
  • Compliance-ready access auditing
  • Data access authorization and authentication for improved security

Other benefits of Cloudera’s data lake include product support, downloads, community and documentation. GSK and Toyota leveraged Cloudera’s data lake to garner critical business intelligence (BI) insights and manage data analytics processes.

3. Databricks 

Databricks is another viable vendor, and it also offers a handful of data lake alternatives. The Databricks Lakehouse Platform combines the best elements of data lakes and warehouses to provide reliability, governance, security and performance.

Databricks’ platform helps break down silos that normally separate and complicate data, which frustrates data scientists, ML engineers and other IT professionals. Aside from the platform, Databricks also offers its Delta Lake solution, an open-format storage layer that can Improve data lake management processes. 

4. Domo

Domo is a cloud-based software company that can provide big data solutions to all companies. Users have the freedom to choose a cloud architecture that works for their business. Domo is an open platform that can augment existing data lakes, whether it’s in the cloud or on-premise. Users can use combined cloud options, including:

  • Choosing Domo’s cloud
  • Connecting to any cloud data
  • Selecting a cloud data platform

Domo offers advanced security features, such as BYOK (bring your own key) encryption, control data access and governance capabilities. Well-known corporations such as Nestle, DHL, Cisco and Comcast leverage the Domo Cloud to better manage their needs.

5. Google Cloud

Google is another big tech player offering customers data lake solutions. Companies can use Google Cloud’s data lake to analyze any data securely and cost-effectively. It can handle large volumes of information and IT professionals’ various processing tasks. Companies that don’t want to rebuild their on-premise data lakes in the cloud can easily lift and shift their information to Google Cloud. 

Some key features of Google’s data lakes include Apache Spark and Hadoop migration, which are fully managed services, integrated data science and analytics, and cost management tools. Major companies like Twitter, Vodafone, Pandora and Metro have benefited from Google Cloud’s data lakes.

6. HP Enterprise

Hewlett Packard Enterprise (HPE) is another data lake solution vendor that can help businesses harness the power of their big data. HPE’s solution is called GreenLake — it offers organizations a truly scalable, cloud-based solution that simplifies their Hadoop experiences. 

HPE GreenLake is an end-to-end solution that includes software, hardware and HPE Pointnext Services. These services can help businesses overcome IT challenges and spend more time on meaningful tasks. 

7. IBM

Business technology leader IBM also offers data lake solutions for companies. IBM is well-known for its cloud computing and data analytics solutions. It’s a great choice if an operation is looking for a suitable data lake solution. IBM’s cloud-based approach operates on three key principles: embedded governance, automated integration and virtualization.

These are some data lake solutions from IBM: 

  • IBM Db2
  • IBM Db2 BigSQL
  • IBM Netezza
  • IBM Watson Query
  • IBM Watson Knowledge Catalog
  • IBM Cloud Pak for Data

With so many data lakes available, there’s surely one to fit a company’s unique needs. Financial services, healthcare and communications businesses often use IBM data lakes for various purposes.

8. Microsoft Azure

Microsoft offers its Azure Data Lake solution, which features easy storage methods, processing, and analytics using various languages and platforms. Azure Data Lake also works with a company’s existing IT investments and infrastructure to make IT management seamless.

The Azure Data Lake solution is affordable, comprehensive, secure and supported by Microsoft. Companies benefit from 24/7 support and expertise to help them overcome any big data challenges they may face. Microsoft is a leader in business analytics and tech solutions, making it a popular choice for many organizations.

9. Oracle

Companies can use Oracle’s Big Data Service to build data lakes to manage the influx of information needed to power their business decisions. The Big Data Service is automated and will provide users with an affordable and comprehensive Hadoop data lake platform based on Cloudera Enterprise. 

This solution can be used as a data lake or an ML platform. Another important feature of Oracle is it is one of the best open-source data lakes available. It also comes with Oracle-based tools to add even more value. Oracle’s Big Data Service is scalable, flexible, secure and will meet data storage requirements at a low cost.

10. Snowflake

Snowflake’s data lake solution is secure, reliable and accessible and helps businesses break down silos to Improve their strategies. The top features of Snowflake’s data lake include a central platform for all information, fast querying and secure collaboration.

Siemens and Devon Energy are two companies that provide testimonials regarding Snowflake’s data lake solutions and offer positive feedback. Another benefit of Snowflake is its extensive partner ecosystem, including AWS, Microsoft Azure, Accenture, Deloitte and Google Cloud.

The importance of choosing the right data lake solution vendor 

Companies that spend extra time researching which vendors will offer the best enterprise data lake solutions for them can manage their information better. Rather than choose any vendor, it’s best to consider all options available and determine which solutions will meet the specific needs of an organization.

Every business uses information, some more than others. However, the world is becoming highly data-driven — therefore, leveraging the right data solutions will only grow more important in the coming years. This list will help companies decide which data lake solution vendor is right for their operations.

Read next: Get the most value from your data with data lakehouse architecture

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Fri, 15 Jul 2022 09:40:00 -0500 Shannon Flynn en-US text/html https://venturebeat.com/2022/07/15/top-10-data-lake-solution-vendors-in-2022/
Killexams : AI disruption is already here, even if we don’t notice it

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Critics say the age of AI is still far off, or even that the term “AI” is a fraud. The truth is, AI is already radically transforming our world behind the scenes. To be sure, no business has managed to replicate true human intelligence in a machine just yet. But that doesn’t mean AI isn’t already playing a pivotal role in business today. AI disruption is already here, even if we don’t notice it

The growth of AI adoption

In fact, many businesses are facing a key turning point in AI adoption. IBM’s report on the state of AI, the IBM Global AI Adoption Index 2022, highlights that nearly 80% of businesses are either using AI in their business today or are exploring its usage. That leaves only 20% of businesses that are not using or planning to use AI.

In countries like China, adoption is even higher, with 58% of businesses currently using AI, and another 30% planning to do so.

Moreover, IBM’s report shows that “AI adoption is growing steadily, up four points from 2021.” Already, the vast majority of businesses are reaping the benefits of AI, and trends suggest that AI will only become more ubiquitous in business in the years to come. They are using it to glean actionable insights, Improve operational efficiency, decipher customer behaviors, reduce costs and more.

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The report goes on to indicate that the top barriers to AI adoption are lack of technical skills (cited by 34% of respondents) and price concerns (cited by 29% of respondents). Further, project complexity (24%) and data complexity (24%) are also holding some organizations back from fully realizing the potential of AI.

These barriers will undoubtedly fall in time as businesses gain more experience with AI and mature in their understanding of how to use it effectively. In the meantime, those businesses which do embrace AI will be the ones that reap the rewards and reach new heights.

The rising need to adopt AI

Further, the importance of AI adoption is surging in the aftermath of COVID-19. The pandemic has forced businesses to rapidly find new ways to operate, and AI has been a key enabler in that transition. Businesses that were already using AI were able to quickly pivot and adapt to the new landscape, while those that weren’t using AI struggled.

This is likely to lead to an acceleration in AI adoption in the coming years as businesses realize the importance of being able to quickly adapt and change course in the face of unforeseen circumstances.

For one, safety has become a key concern in the post-COVID world, and AI can play a vital role in ensuring safety in a range of environments. Businesses are using AI-powered cameras and sensors to help improve driver safety, fight malware and more.

On the health front, AI is also being used to monitor face masks and social distancing. As with a driver safety use case, these solutions use AI-powered cameras and sensors to detect when people are not wearing face masks or are not socially distant. This helps businesses ensure a safe environment for their employees, customers, and other stakeholders.

Beyond pandemic-related safety concerns, AI can also help businesses improve workplace safety, particularly in industries like construction, manufacturing and more. For example, AI can be used to track employee safety compliance, monitor equipment for maintenance needs, and more.

You’ve already adopted AI

Most AI adoption happens behind the scenes, which is why many people are surprised to find out that they’re already using AI in their everyday lives. 

Google, for instance, uses AI to Improve search engine results, enable smart advertisement bidding, power Google Maps’ navigation, ensure safe content on YouTube, provide sharing suggestions in Google Photos, increase Google Translate’s accuracy, and far more.

Meanwhile, Facebook deploys AI to match users with advertisers, rank search results, translate posts, and even flag messages indicating that a user is struggling with suicidal thoughts.

Amazon, too, relies on AI for a host of tasks, from improving product recommendations to improving forecasting efforts. In addition, initiatives like Amazon Alexa and Amazon Go, the cashier-less store, are powered by AI.

These products and services are used by billions of people around the world every day, yet few realize that AI is powering them.

The takeaway? The age of AI disruption is already here, even if we don’t always notice it. Businesses that embrace AI will be the ones that reap the rewards and reach new heights.

Valerias Bangert is a strategy and innovation consultant, founder of three media outlets and published author.

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Sun, 17 Jul 2022 10:20:00 -0500 Valerias Bangert en-US text/html https://venturebeat.com/2022/07/17/ai-disruption-is-already-here-even-if-we-dont-notice-it/
Killexams : IBM Acquires Israeli Data Observability Startup Databand.ai

American tech giant IBM announced on Wednesday that it had acquired its acquisition of Tel-Aviv-based company Databand.ai, a data observability software company that helps organizations with data issues.

Databand.ai works to help companies alleviate data errors, pipeline failures, and poor data quality before the company’s bottom line is impacted. By acquiring Databand.ai, IBM hopes to strengthen its software portfolio across artificial intelligence, data, and automation, ultimately ensuring data stays secure at all times.

Founded in 2018 by CEO Josh Benamram, Victor Shafran, and CTO Evgeny Shulman, Databand.ai has developed a unified data pipeline observability solution that’s built for data engineers.

Databand.ai has an open and extendable approach that allows data engineering teams to easily integrate and gain observability into their data infrastructure. In partnering with IBM, Databand.ai will be able to expand its data integration capabilities to meet the needs of more commercial data solutions. IBM will also benefit from the acquisition, as Databand.ai’s software will partner with IBM Observability by Instana APM and IBM Watson Studio in addressing the full spectrum of observability across information technologies.

Databand.ai marks IBM’s fifth acquisition in 2022. 

IBM’s acquisition comes at a time when during which the volume of data is growing at an unprecedented rate. Now more than ever, organizations are grappling with the challenges of managing healthy and high-quality data sets. Data observability is newly emerging as a prime solution for helping companies and engineers understand the status of their data and efficiently address and troubleshoot issues as they arise.

“Our clients are data-driven enterprises who rely on high-quality, trustworthy data to power their mission-critical processes. When they don’t have access to the data they need in any given moment, their business can grind to a halt,” said Daniel Hernandez, general manager for Data and AI, IBM. 

“With the addition of Databand.ai, IBM offers the most comprehensive set of observability capabilities for IT across applications, data, and machine learning, and is continuing to provide our clients and partners with the technology they need to deliver trustworthy data and AI at scale,” he added.  

Thu, 07 Jul 2022 08:10:00 -0500 en-US text/html https://nocamels.com/2022/07/ibm-databand-data-observability/
Killexams : IBM to Acquire Randori to Boost Cybersecurity for IBM’s Hybrid Cloud

By

IBM plans to acquire Randori, a leading attack surface management (ASM) and offensive cybersecurity provider, further advancing IBM's Hybrid Cloud strategy and strengthening its portfolio of AI-powered cybersecurity products and services.

Randori helps clients continuously identify external facing assets, both on-premise or in the cloud, that are visible to attackers—and prioritize exposures which pose the greatest risk.   

"Our clients today are faced with managing a complex technology landscape of accelerating cyberattacks targeted at applications running across a variety of hybrid cloud environments—from public clouds, private clouds and on-premises," said Mary O'Brien, general manager, IBM Security. "In this environment, it is essential for organizations to arm themselves with attacker's perspective in order to help find their most critical blind spots and focus their efforts on areas that will minimize business disruption and damages to revenue and reputation."

Randori is IBM's fourth acquisition in 2022 as the company continues to bolster its hybrid cloud and AI skills and capabilities, including in cybersecurity. IBM has acquired more than 20 companies since Arvind Krishna became CEO in April 2020.

Randori is a hacker led company, with software to help security teams discover gaps, assess risks, and Improve their security posture over time by delivering an authentic attack experience at scale.

Designed to help security teams zero in on previously unknown exposure points, Randori's unique attack surface management solution takes into account the logic of an adversary based on real-world attacks—and is the only one to prioritize based on level of risk as well as the attractiveness of an asset to potential attackers using their proprietary scoring system.

Their unique approach has led to the development of a cloud native solution that provides better prioritization of vulnerabilities and reduces noise by focusing on customers' unique attack surface. 

Upon close of the acquisition, IBM plans to integrate Randori's attack surface management software with the extended detection and response (XDR) capabilities of IBM Security QRadar.

By feeding insights from Randori into QRadar XDR, security teams will be able to leverage real-time attack surface visibility for intelligent alert triage, threat hunting, and incident response. This can help eliminate the need for customers to manually monitor new critical applications and respond quickly when new issues or emerging threats arise on their perimeter.

Randori also provides businesses with a solution that uniquely combines attack surface management with continuous automated red teaming (CART) to stress test defenses and incident response teams. Upon close, IBM will leverage Randori to compliment X-Force Red's elite hacker lead offensive security services while further enriching QRadar XDR detection and response capabilities.

This will allow more global customers to benefit from a top-tier attack experience that helps uncover where organizations are most vulnerable. Randori insights will also be leveraged by IBM's Managed Security Services to help Improve threat detection for thousands of clients.

For more information about this news, visit www.ibm.com.


Mon, 27 Jun 2022 01:08:00 -0500 Stephanie Simone en text/html https://www.dbta.com/Editorial/News-Flashes/IBM-to-Acquire-Randori-to-Boost-Cybersecurity-for-IBMs-Hybrid-Cloud-153668.aspx
Killexams : EGAT drives sustainable operations with IBM AI

BANGKOK, June 22, 2022 /PRNewswire/ -- Electricity Generating Authority of Thailand (EGAT), an agency that oversees the Thailand's power security under the Ministry of Energy, announced today that it has expanded the use of AI-powered asset management solutions to all power plants.

IBM Corporation logo.

This includes its baseload and renewable power plants covering more than one million high-value assets in total. This transformation will help drive more accurate and faster power production, prediction, and planning, that can help lower the cost of power production and enable EGAT to better support the electricity price for Thailand. The increased efficiency also leads to less carbon footprint and help drive a more sustainable operations.

The integrated, single view of insights on power production and maintenance of all its power plants are keys to EGAT to move towards sustainable operations and reduce its carbon footprint in order to comply with Thailand's energy sector 'Carbon Neutrality' goal, with a balance between power production cost, impact on environment and the reliability of Thailand's power system.

Paitoon Tangjitruamboon, Assistant Governor Generation of EGAT, said "EGAT today looks not only at adopting technology to maximize efficiency and minimize capital expenditure, but also at how it can bring benefits to citizens while taking into account the sustainability aspects of asset management and reduced adverse environmental impact. Being able to reduce our power production cost enables EGAT to better support the electricity price for Thailand. In addition, the proven increased production efficiency also leads to the expanded use of IBM's AI-powered asset management system at our hydroelectric and solar power plants. This drive towards clean energy practice will help EGAT reduce carbon footprint and achieve our environmental sustainability goals."

EGAT started adopting IBM's AI-powered Maximo Enterprise Asset Management solutions in January 2021 with Triple Dot Consulting Co., Ltd., an IBM business partner. The integrated insights from all power plants allow EGAT to predict asset failure and maintenance, while also managing its assets with inventory analytics. This has lowered the cost of purchasing new equipment, reduced unnecessary space utilization, and extended strategic asset lifecycles.

The virtual management of its inventory, together with the use of machine learning, allows EGAT to see health scoring and life of each component in real time, which helps minimize the unplanned downtime, disruption and asset failure. Predictive maintenance also leads to decreased time that EGAT's inspectors need to spend on monitoring assets.

Surarit Wuwong, Country Manager for IBM Thailand's Technology Group, said "organizations today must be equipped with fast and accurate asset monitoring and predictive maintenance capabilities, with unified data and all the relevant devices being integrated in real time. Most importantly, sustainability aspects should be included into an investment decision. EGAT today is leading the way, not only in Thailand but also in ASEAN, with three imperatives for modern asset management: scalable, sustainable and real-time inspection and monitoring anywhere, anytime, on any device."

Extreme weather, climate action failure and human-led environmental damage were cited as the top three most likely risks for businesses over the next ten years in the World Economic Forum's Global Risks Report 2021.

About IBM Maximo Enterprise Asset Management: 
IBM (NYSE: IBM) Maximo Enterprise Asset Management is today deployed across 99 countries, seven continents and used by many of the world's largest organizations. For more information, please visit www.ibm.com/products/maximo/asset-management.

Contact: 
Paranee Reymondon 
IBM Thailand Co., Ltd.
Email: paranee@th.ibm.com

Electricity Generating Authority of Thailand (EGAT)

SOURCE IBM

Tue, 21 Jun 2022 23:20:00 -0500 en-US text/html https://www.yahoo.com/now/egat-drives-sustainable-operations-ibm-111900188.html
Killexams : IBM, DELTA AIR LINES WPP, 4A'S, IAB, AD COUNCIL AND OTHER INDUSTRY LEADERS ACT TO MITIGATE BIAS IN ADVERTISING TECHNOLOGY IBM, DELTA AIR LINES WPP, 4A'S, IAB, AD COUNCIL AND OTHER INDUSTRY LEADERS ACT TO MITIGATE BIAS IN ADVERTISING TECHNOLOGY

PR Newswire

CANNES, France, June 20, 2022

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology

CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias in advertising technology. Committing organizations include IBM (NYSE: IBM), Delta Air Lines, WPP, Mindshare, 4A's, IAB and the Ad Council.

IBM Corporation logo. (PRNewsfoto/IBM)

The action is the most latest effort by IBM to drive education and awareness around the impact of bias in advertising technology. In 2021, the company launched a research initiative to explore the hypothesis that bias can exist in ad technology, which initial findings confirmed. The research also showed that mitigating bias in ad technology was possible using AI tools and resources in marketing processes. More industry participation and data collection are needed to better understand the potential impact of bias on these campaigns, but several industry leaders are demonstrating early activism by raising awareness and taking action via IBM's Advertising Fairness Pledge.

"While the risk of bias in advertising is well known, by making this commitment, these organizations are among the first in the industry to take action," said Bob Lord, IBM Senior Vice President of The Weather Company and Alliances. "Together, we are agreeing to educate ourselves and our companies and ask other industry leaders to join us in helping to mitigate bias in advertising."

Toward that effort, IBM also announced the release of its gratis Advertising Toolkit for AI Fairness 360, an open-source solution deploying 75 fairness metrics and 13 state-of-the-art algorithms to help identify and mitigate biases in discrete data sets. A playbook and trial code are also made available for ease of use. Organizations utilizing the toolkit may gain a better understanding of the presence and impact of bias on their ad campaigns, as well as the makeup of their audiences.

"Used correctly, data can help brands personalize consumer engagement and identify the most relevant touchpoints. However, we know that bias can exist in algorithms or technology, and that's why we're helping our clients to evaluate how and when to use data in a meaningful way that will benefit the customer experience," said Mark Read, CEO of WPP. "Through WPP's GroupM, we've developed the Data Ethics Compass to help clients navigate the challenges of using datasets, while IBM's new Advertising Toolkit for AI Fairness 360 will help us to better understand the potential impact of bias. Consumers rightly expect brands to use their information in a fair way and for the industry to tackle data bias collectively, which can ultimately result in increased engagement and commercial outcomes."

Bias is often unintentional, a result of human assumptions and judgments encoded into algorithms that can result in unfair targeting, exclusion of certain groups, and marketing campaign failures. Organizations taking the pledge can contribute data to ongoing studies that seek to better explain the impact of bias. According to Salesforce's 2022 State of the Connected Customer survey, nearly 62 percent of consumers surveyed reported they are concerned about bias in AI, up from just 54 percent two years prior, emphasizing the imperative for brands and agencies to better understand its impacts.

"As technology and data prevalence accelerates, the risk for bias in advertising compounds. It is our duty to address this head-on," said Adam Gerhart, Global CEO of Mindshare. "We believe the industry needs to take clear and intentional action, which is why we are committing to leverage the Advertising Toolkit for AI Fairness 360."

As the advertising industry continues to face issues related to privacy and transparency, many organizations believe that tackling bias in ad tech could be a next key area of focus for marketers. Nearly $1 trillion was spent on digital advertising globally in 2021, much of which flows through programmatic engines that segment and target specific audiences, sometimes missing large consumer groups in the process. With increasing consumer demand for transparency in how their data is used, marketers must look for new ways to remain effective. Tapping into alternative privacy-forward data sources, such as weather data, can be effective predictors of behavior that could also help rebuild trust with consumers.

"As a global brand, we know that every decision we make, whether it's about a supplier, an employee or an ad campaign, is a reflection of our values and the change we want to see in the world," said Emmakate Young, Delta's Managing Director of Brand Marketing. "We've long been focused on inclusive representation in our campaign creative, this effort allows us to go a step further to bring more inclusive representation to our campaign delivery."

To obtain the Advertising Toolkit for AI Fairness 360 and the associated playbook, to take the Advertising Fairness Pledge, and to learn more about how bias in advertising can negatively impact businesses and consumers, visit IBM's Bias in Advertising microsite.

To learn more about IBM Watson Advertising solutions and services, visit here.

Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.

About IBM
IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly and efficiently. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

IBM Contacts:

Luca Sesti
luca.sesti@ibm.com

Clare Chachere
Clare.chachere@ibm.com

Cision View original content to obtain multimedia:https://www.prnewswire.com/news-releases/ibm-delta-air-lines-wpp-4as-iab-ad-council-and-other-industry-leaders-act-to-mitigate-bias-in-advertising-technology-301570947.html

SOURCE IBM

Mon, 20 Jun 2022 01:59:00 -0500 en text/html https://www.morningstar.com/news/pr-newswire/20220620ny93276/ibm-delta-air-lines-wpp-4as-iab-ad-council-and-other-industry-leaders-act-to-mitigate-bias-in-advertising-technology
Killexams : Lafayette CO Website Design Agency, The Creative Alliance Offers Insight on UX and ROI in Latest Resource

07/15/2022, Lafayette, CO // KISS PR Brand Story PressWire //

In today’s competitive business environment, it’s harder than ever to set your company apart from the competition. Product and service offerings are so similar in many cases that you’ve got to find an additional way to differentiate your business.

Increasingly, that differentiator is user experience (UX). UX is the feeling a customer or prospective customer has when interacting with your business through your website, products, services, and other means. The ease (or difficulty) of those interactions plays a significant role in shaping their opinion of your company.

When people have a positive experience with your brand, your business benefits in many ways. That includes seeing more website conversions, increased customer satisfaction, and improved customer loyalty and retention. And, of course, these and other improvements increase your revenue.

Being Intentional About Improving UX Through Your UX Strategy

A positive user experience doesn’t happen by accident. To create it, you must have a UX strategy. That plan can address an individual product or service, a group of offerings, or your entire organization.

But regardless of the focus, your strategy is a carefully developed set of steps designed to Improve your UX. Your vision of the improved “future state” of customer and prospect interactions determines these steps. And the plan is laid out with milestones and a deadline for completion of the entire project.

A UX strategy must also define the means for measuring improvement. Understanding the return on investment (ROI) of UX initiatives helps you determine whether and how to proceed with future UX projects. Simply “feeling like” customers and prospects are happier isn’t enough. You must be able to objectively measure your results and assess how successful a project was.

How UX Design Drove Positive Improvement for IBM

You might think a business icon like IBM doesn’t need to worry about user experience. But you don’t become a household name by ignoring what your customers want!

Big Blue uses a concept called “design thinking” to help it identify user pain points and design solutions that solve them effectively. A Forrester report says the company has these goals for design thinking:

  • Delight customers and increase profits by designing solutions that meet user needs
  • Identify and invest in the most impactful projects to reduce risk and Improve outcomes
  • Slash time-to-market to dramatically reduce costs and gain a competitive advantage
  • Discover redundant or wasteful processes to streamline efficiency
  • Energize employees to be creative, collaborate, and do better work

The report includes information on a study Forrester conducted. That study found that: “IBM’s Design Thinking practice has the following three-year financial impact: $48.4 million in benefits versus costs of $12 million, resulting in a net present value (NPV) of $36.3 million and an ROI of 301%.”

There’s no certain that every business will experience an ROI of 301% on their UX initiatives. But that number should spark the imagination of anyone tasked with improving their company’s performance!

UX Research, Strategy, and Design Benefit Companies of All Sizes

Not every business can invest in UX research, strategy, and design to the degree that IBM does. However, there are many budget-friendly tactics that your business can employ to Improve your user experience.

For example, you can assess the experience you’re providing for customers and prospects through activities like:

  • Competitive analyses
  • Customer surveys
  • Heuristic evaluations (i.e., testing to find usability problems)
  • Accessibility audits

And the great thing about starting to focus on UX is that the incremental improvements you make quickly add up. Soon, they’re providing a competitive advantage over competitors that ignore the needs of their customers and prospects.

How to Interpret UX ROI

You can measure the ROI on UX projects in several ways, including:

  • Conversion rates
  • Bounce rates
  • Development costs
  • Time to launch
  • Customer satisfaction

You can even assess ROI by looking at the key performance indicators (KPIs) that your customer service group tracks. But, as with all aspects of UX strategy, a plan is essential. You must know how to measure your UX ROI.

Developing that plan requires that you:

  • Identify your target audience
  • Document the top tasks users want to complete
  • Benchmark the user experience as it stands today
  • Note your company’s overall KPIs
  • Identify relevant UX metrics
  • Map your UX metrics to your KPIs
  • Determine how design changes can Improve those metrics
  • Compute an ROI
  • Conduct regular UX audits
  • Assess the results and take any appropriate actions

That may sound like a great deal of work, especially if you’ve never launched a UX initiative before. However, after you understand the steps and have completed them once, future initiatives are easy to develop and execute.

Getting UX Experts Involved Early

Companies today have a better understanding of how user experience affects business performance. As a result, they’re making an important shift: They’re giving UX experts a “seat at the table” as they start key projects rather than asking for feedback later.

That approach benefits companies in several ways, including that it:

  • Prevents false starts and reduces the need for downstream “course corrections”
  • Saves time and reduces development costs
  • Empowers stakeholders to move forward with confidence that the project will achieve its goals
  • Reduces end-user frustration and disappointment
  • Enhances the company’s reputation for delivering professional, polished products and services
  • Creates new business opportunities

Of course, to achieve those benefits, you must work with experienced UX research, strategy, and design experts.

Anyone can recommend changes to your website, products, or services that they believe will Improve the user experience. But there’s a big difference between believing and knowing from experience what will work and how to confirm, objectively, that a solution is working.

At The Creative Alliance, our award-winning UX experts have decades of collective experience getting to the heart of UX problems, crafting effective solutions, and implementing the changes. And we have a track record for doing so efficiently and cost-effectively.

Because not only do you need to offer the best possible user experience, but you’ve also got to get from project kickoff to UX “go-live” without unnecessary and costly delays.

Learn how we help companies do exactly that. Contact The Creative Alliance today!

About The Creative Alliance, Lafayette, CO

The Creative Alliance is a results-based, digital marketing company with a history of growing successful businesses. www.thecreativealliance.com

Media Contact: Jodee Goodwin | 303-665-8101

Via KISSPR.com Press Release Distribution Service - Media Contact: Az@kisspr.com

Source: Story.KISSPR.com

Release ID: 319789

Original Source of the original story >> Boulder, Colorado Agency, The Creative Alliance Offers Insight on UX and ROI in Latest Resource

This content is published on behalf of the above source. Please contact them directly for any concern related to the above.

Fri, 15 Jul 2022 01:49:00 -0500 en text/html https://apnews.com/press-release/KISSPR/entertainment-fe97a674d840707f83b324e114e59efb
Killexams : IBM, DELTA AIR LINES WPP, 4A'S, IAB, AD COUNCIL AND OTHER INDUSTRY LEADERS ACT TO MITIGATE BIAS IN ADVERTISING TECHNOLOGY

IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology

CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias in advertising technology. Committing organizations include IBM (NYSE: IBM), Delta Air Lines, WPP, Mindshare, 4A's, IAB and the Ad Council.

IBM Corporation logo. (PRNewsfoto/IBM)

The action is the most latest effort by IBM to drive education and awareness around the impact of bias in advertising technology. In 2021, the company launched a research initiative to explore the hypothesis that bias can exist in ad technology, which initial findings confirmed. The research also showed that mitigating bias in ad technology was possible using AI tools and resources in marketing processes. More industry participation and data collection are needed to better understand the potential impact of bias on these campaigns, but several industry leaders are demonstrating early activism by raising awareness and taking action via IBM's Advertising Fairness Pledge.

"While the risk of bias in advertising is well known, by making this commitment, these organizations are among the first in the industry to take action," said Bob Lord, IBM Senior Vice President of The Weather Company and Alliances. "Together, we are agreeing to educate ourselves and our companies and ask other industry leaders to join us in helping to mitigate bias in advertising."

Toward that effort, IBM also announced the release of its gratis Advertising Toolkit for AI Fairness 360, an open-source solution deploying 75 fairness metrics and 13 state-of-the-art algorithms to help identify and mitigate biases in discrete data sets. A playbook and trial code are also made available for ease of use. Organizations utilizing the toolkit may gain a better understanding of the presence and impact of bias on their ad campaigns, as well as the makeup of their audiences.

"Used correctly, data can help brands personalize consumer engagement and identify the most relevant touchpoints. However, we know that bias can exist in algorithms or technology, and that's why we're helping our clients to evaluate how and when to use data in a meaningful way that will benefit the customer experience," said Mark Read, CEO of WPP. "Through WPP's GroupM, we've developed the Data Ethics Compass to help clients navigate the challenges of using datasets, while IBM's new Advertising Toolkit for AI Fairness 360 will help us to better understand the potential impact of bias. Consumers rightly expect brands to use their information in a fair way and for the industry to tackle data bias collectively, which can ultimately result in increased engagement and commercial outcomes."

Bias is often unintentional, a result of human assumptions and judgments encoded into algorithms that can result in unfair targeting, exclusion of certain groups, and marketing campaign failures. Organizations taking the pledge can contribute data to ongoing studies that seek to better explain the impact of bias. According to Salesforce's 2022 State of the Connected Customer survey, nearly 62 percent of consumers surveyed reported they are concerned about bias in AI, up from just 54 percent two years prior, emphasizing the imperative for brands and agencies to better understand its impacts.

"As technology and data prevalence accelerates, the risk for bias in advertising compounds. It is our duty to address this head-on," said Adam Gerhart, Global CEO of Mindshare. "We believe the industry needs to take clear and intentional action, which is why we are committing to leverage the Advertising Toolkit for AI Fairness 360."

As the advertising industry continues to face issues related to privacy and transparency, many organizations believe that tackling bias in ad tech could be a next key area of focus for marketers. Nearly $1 trillion was spent on digital advertising globally in 2021, much of which flows through programmatic engines that segment and target specific audiences, sometimes missing large consumer groups in the process. With increasing consumer demand for transparency in how their data is used, marketers must look for new ways to remain effective. Tapping into alternative privacy-forward data sources, such as weather data, can be effective predictors of behavior that could also help rebuild trust with consumers.

"As a global brand, we know that every decision we make, whether it's about a supplier, an employee or an ad campaign, is a reflection of our values and the change we want to see in the world," said Emmakate Young, Delta's Managing Director of Brand Marketing. "We've long been focused on inclusive representation in our campaign creative, this effort allows us to go a step further to bring more inclusive representation to our campaign delivery."

To obtain the Advertising Toolkit for AI Fairness 360 and the associated playbook, to take the Advertising Fairness Pledge, and to learn more about how bias in advertising can negatively impact businesses and consumers, visit IBM's Bias in Advertising microsite.

To learn more about IBM Watson Advertising solutions and services, visit here.

Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.

About IBM
IBM is a leading global hybrid cloud and AI, and business services provider, helping clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Nearly 3,000 government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly and efficiently. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and business services deliver open and flexible options to our clients. All of this is backed by IBM's legendary commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

IBM Contacts:

Luca Sesti
luca.sesti@ibm.com

Clare Chachere
Clare.chachere@ibm.com

Cision View original content to obtain multimedia:https://www.prnewswire.com/news-releases/ibm-delta-air-lines-wpp-4as-iab-ad-council-and-other-industry-leaders-act-to-mitigate-bias-in-advertising-technology-301570947.html

SOURCE IBM

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